These Are The Essentials Your Small Business Needs To Survive

Julie Starr • March 16, 2023

One out of every two small businesses fails—challenging odds to say the least. However, there are ways you can maximize your small business’s chances of succeeding and thriving. Read on to find out what they are. 

Human resources

Whether you have your in-house team or outsource human resources to a consultant, having someone managing the most valuable resource in your small business will increase your chances of success.

Human resources can help you with all sorts of things such as recruitment, and retention as well as disciplinaries, and even letting people go if it comes to it. All, while leaving you free to dedicate your time and focus on the rest of the tasks that need to be completed for your business to thrive. 

Marketing and advertising

Every business needs to make use of marketing and advising if they are to reach their true potential. This is because marketing and advertising make sure that the people that most want your product or service know that it and your business exist. 

 

Of course, the type of marketing and advertising you use will depend on a range of factors including your budget, and what will most appeal to the target market you are trying to attract. Whether you are looking for more sales in the short and long term will play into this as well with PPC advertising being better for the former, and SEO marketing for the latter. 

 

Quality control procedures

If you want your business to be successful, then you must have quality control procedures in place. Such procedures aim to check the quality of each unit of product or service to ensure it remains high, and customers stay satisfied. 

 

Generally, quality control tends to be easier to check when you are making a physical item as there will be some manual actions you can do to test the product. However, quality control testing is still possible when you are offering a service, you just need to focus more on employee attitude and performance.


If you have a product-based business, then the quality control procedure is something you must do at all points of your manufacturing process. You must be proactive and consider what items and procedures you need in place not just to properly check your products, but to also prevent any issues. This also means considering the things you are doing before and after product development. A good example of this is the packaging process. Not only do you need to have high-quality packaging to store your items and pass the quality process, but it also matters how you look after the packaging. There are many things you can use, for example, un packaging containers that will keep them protected and ready for use and shipping.

 

The right equipment 

Another essential that your small business needs to thrive and survive is the right equipment. Although, what equipment is right will very much depend on the type of business you are running. 

 

For example, a sales-oriented business will need registers and card payment terminals, as well as stock bar code scanners. However, the manufacturer business will need items like this   ball nose end mill  which is a specialist tool that can be used to create mold and dies and turbine blades, and every business will need the best fiber internet provider in the area. Indeed, without these very epics list items some businesses would just not be able to function, so investing in good quality, and making sure you have a secure supply chain is well worth your time if you want your business to succeed. 


A fully optimized website


Also, investing in a professionally designed website is a strategic move that can significantly contribute to the growth of your business with minimal hassle. A well-crafted site not only establishes a strong online presence but also serves as a 24/7 virtual storefront, reaching potential customers around the clock. Experts like Cullen Fischel can provide you with a website with intuitive navigation and user-friendly features to boost your customer engagement and conversion.

 

Risk management

Another thing that every small business will need to be successful is a good grasp of risk management. Risk management is all about identifying the things that could pose a threat to the success of your business and coming up with proactive ways to deal with them, if not avoid them altogether. 

 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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