These Are The Essentials Your Small Business Needs To Survive

Julie Starr • March 16, 2023

One out of every two small businesses fails—challenging odds to say the least. However, there are ways you can maximize your small business’s chances of succeeding and thriving. Read on to find out what they are. 

Human resources

Whether you have your in-house team or outsource human resources to a consultant, having someone managing the most valuable resource in your small business will increase your chances of success.

Human resources can help you with all sorts of things such as recruitment, and retention as well as disciplinaries, and even letting people go if it comes to it. All, while leaving you free to dedicate your time and focus on the rest of the tasks that need to be completed for your business to thrive. 

Marketing and advertising

Every business needs to make use of marketing and advising if they are to reach their true potential. This is because marketing and advertising make sure that the people that most want your product or service know that it and your business exist. 

 

Of course, the type of marketing and advertising you use will depend on a range of factors including your budget, and what will most appeal to the target market you are trying to attract. Whether you are looking for more sales in the short and long term will play into this as well with PPC advertising being better for the former, and SEO marketing for the latter. 

 

Quality control procedures

If you want your business to be successful, then you must have quality control procedures in place. Such procedures aim to check the quality of each unit of product or service to ensure it remains high, and customers stay satisfied. 

 

Generally, quality control tends to be easier to check when you are making a physical item as there will be some manual actions you can do to test the product. However, quality control testing is still possible when you are offering a service, you just need to focus more on employee attitude and performance.


If you have a product-based business, then the quality control procedure is something you must do at all points of your manufacturing process. You must be proactive and consider what items and procedures you need in place not just to properly check your products, but to also prevent any issues. This also means considering the things you are doing before and after product development. A good example of this is the packaging process. Not only do you need to have high-quality packaging to store your items and pass the quality process, but it also matters how you look after the packaging. There are many things you can use, for example, un packaging containers that will keep them protected and ready for use and shipping.

 

The right equipment 

Another essential that your small business needs to thrive and survive is the right equipment. Although, what equipment is right will very much depend on the type of business you are running. 

 

For example, a sales-oriented business will need registers and card payment terminals, as well as stock bar code scanners. However, the manufacturer business will need items like this   ball nose end mill  which is a specialist tool that can be used to create mold and dies and turbine blades, and every business will need the best fiber internet provider in the area. Indeed, without these very epics list items some businesses would just not be able to function, so investing in good quality, and making sure you have a secure supply chain is well worth your time if you want your business to succeed. 


A fully optimized website


Also, investing in a professionally designed website is a strategic move that can significantly contribute to the growth of your business with minimal hassle. A well-crafted site not only establishes a strong online presence but also serves as a 24/7 virtual storefront, reaching potential customers around the clock. Experts like Cullen Fischel can provide you with a website with intuitive navigation and user-friendly features to boost your customer engagement and conversion.

 

Risk management

Another thing that every small business will need to be successful is a good grasp of risk management. Risk management is all about identifying the things that could pose a threat to the success of your business and coming up with proactive ways to deal with them, if not avoid them altogether. 

 

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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