Tips for Running a More Productive Business

Julie Starr • October 26, 2021



Running your company can be really tough at times, especially when you need to do everything on your own. Fortunately, there are things that you can do to make running your business so much easier. Whether you have a staff or not, you should really make sure to focus on productivity above all else.

When it comes to running a business , productivity is key. This can really help you to streamline what you’re doing and work to achieve your goals in the most effective manner. Let us take a look at the top ways to run your company more smoothly.

Why Should You Make Running Your Company Easier?

In today’s fast-paced world, running a business is not easy. There are many tasks that might not be fun but have to be done in order to keep a business afloat. Having these tough days can take a toll on your personal life and you’ll want to get away from it all. So, you really want to do this in order for things to be much easier for you. You want your business to do well – and to be stress-free. So it’s in your best interest to spend some time in this area.

Reduce the Time Needed for Company Management

Time management is a necessary and important skill for any individual. A recent study on workplace productivity reveals that more than half of respondents admit that they waste too much time at work. This won’t be helping your productivity or efficiency. So you’ll want to work on this as quickly as you can.

It helps to make sure you have effective communication channels between managers and employees. You’ll also want to reduce the time needed for routine tasks by automating them with software such as JIRA or Trello. Then also consider utilizing team collaboration platforms such as Slack and SharePoint to share, collaborate, and manage tasks more efficiently.

Introduce Systems and Processes in Your Business

In order to achieve sustainable growth, businesses must introduce systems and processes. This makes everything efficient by streamlining what needs to be done and saving a lot of time. This could be from creating set ways of doing simple tasks to using Virtual Headquarters to take calls for your business niche. As long as you have efficient set ways of doing things, you should find that it makes your life so much easier and manageable.

Have Better Leadership Skills

As a leader, you are responsible for making sure your employees are working in an environment where they can be fulfilled. You have to establish trust with them so that they are willing to work harder and perform better. So you need to work on your business and management skills here. Being empathetic and a people person can help. But you also need to be stern and set boundaries. It’s also a good idea to learn how to motivate and engage your employees to help them be more productive.

Keep Your Workers Engaged and Motivated

Employee engagement is an important factor to consider in achieving high productivity. When employees are motivated, they are more productive and focused on their work. You can do this by setting challenges and offering rewards. If they have a good rewards program, they may be more incentivized to reach certain goals and checkpoints. It could be to win a trip or even gift cards for their favorite shops and so on.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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