Top Mistakes New Businesses Make When Trying to Make Sustainable Changes

Julie Starr • June 6, 2022



Sustainability is a huge topic around the world. There is a need for businesses to make sustainable changes if they want to reduce their carbon footprint and help save the environment. Sustainable changes in business can also help your business remain compliant with the inevitable
legislation that is going to be introduced around the world, help your business save money, and help your business improve its values to be more attractive to new customers. While many businesses may have good intentions, many mistakes are proving costly to their business, as well as the environment. Fortunately, there are some common mistakes that you can learn valuable lessons from to improve your business. 

To help you make better business decisions while making sustainable changes, here are some of the top mistakes that new businesses make that you should avoid. 

#1 Taking action based on assumptions

When you want to take action in your new business to be more sustainable, it must be based on facts and evidence, rather than assumptions. When you make an assumption, there is a chance that the action you take is wrong or unnecessary. This can cost you money and make a negative impact on the environment, as opposed to a positive. Before you take any action, you should review the environmental impact your business currently makes or is going to make.

#2 Not setting goals or creating an action plan 

Just like you shouldn’t take action based on assumptions, you should also avoid making changes without a plan . A plan will inform all of your actions, make sure they are well-thought-out and can be executed efficiently. This is a good, sustainable practice in itself as you reduce wasting any time and resources. It will also guide your actions to ensure you are contributing to the bigger picture and there are benefits to your actions. 

#3 Not making changes because the business cannot be digitized 

In many businesses, there is a need for printing and machines to be used to produce the product that is sold to consumers. This doesn’t mean you can’t implement other sustainable practices to support the environment. If your business cannot be digitized, you mustn’t give up. There has never been a more important time for businesses to take action and make changes where they can. For example, if you run an interior design or architect business, you can’t go without printing your blueprints. Just because you cannot digitize this process, doesn’t mean you can’t make other sustainable choices. For example, you can choose to invest in good quality equipment that will last you a long time and reduce waste, such as reputable vinyl cutters . You can also change other processes, such as your accounting, and take it paperless. 

Making sustainable changes to a new business is a challenging process. While every business is bound to make mistakes, it can be helpful to understand the most common mistakes, and how to avoid them. This will reduce delays in improving your practices, and help you get ahead of the game. 

By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.