Using Your Green Credentials Effectively in Marketing

Julie Starr • August 20, 2020



As a sustainable company , you are missing a marketing opportunity if you are not boasting about your green credentials. Why? Those who are interested in your business will want to know that they are supporting a company that is giving back and making sure they reduce the impact they have on the world. No matter how you conduct your business, what you sell, the services you provide, making sure you wear your green credentials with pride can be a useful marketing tool.

Social Media

Please share how you reduce your carbon footprint as a company by sharing tips, resources and suggestions for people to adapt your methods for their own home or business. Shout out to local companies you use or those who share your vision in reducing your carbon footprint. Be it by using locally sourced fresh in-season ingredients on your meals or baked goods, using recycled materials for packing or by planting trees to offset your carbon footprint.

Whatever you do, inform your followers and customers to let them know your priorities align with theirs and build yourself a base of customers who are also advocates of a more sustainable lifestyle.

Website

Did you know the internet provides around 2% of carbon emissions? Look at different providers to see how sustainable they are and look at these data centers to see if they can help you to reduce your carbon footprint and offer you the hosting services you need to keep your business online.

Utilizing good SEO practices on your website can also help you reduce the number of marketing materials used to keep your company on the top page of the rankings. Should you want to rank for your green credentials, services in your local area or products in a specialist niche, SEO when implemented correctly can save you time, energy, and money by consistently ranking your site for your preferred search terms.

Recycled Materials

Boost your eco status more, by using only recycled and ethically sourced materials in your promotional goods and packaging. Use this space to add in your green credentials and let your customers know how and why you sourced the materials you use. With many people wanting to stop being so wasteful and use more ethically sourced products , letting them know that your products and materials are just that will help boost not only your reputation but also retain customers.

Hold Workshops in Person or Online

Let existing, new, and potential clients delve deeper into the how and why of your sustainability efforts and provide them with the tools and resources they need to implement this into their daily lives. Encourage your customers by providing them with the information they need or means to realize their goals of becoming more sustainable will go a long way to helping you boost your marketing efforts using your eco-friendly stance.

Be boastful about how and why you work the way you do and what it means to you as a company to be sustainable. Try not to pay lip service to the sustainability movement. Your efforts will fall flat if insincere. Bring your passion and be willing to help others too.

The Power of Social Media for Sustainability Stakeholder Engagement

By Julie Starr • February 24, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.
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