What Does It Really Take to Make a New Business As Sustainable As Possible?

Julie Starr • November 17, 2022



The toughest thing about starting a business in the modern world is how we can approach it from a sustainable mindset. Because we are at the tipping point of irreversible climate change, we must consider the impact of the right business that has an eco-friendly and sustainable approach. But when we are starting an eco-friendly business, what do we really need to bear in mind? 

Follow the Templates of Successful Organizations

There are some fantastic companies out there that are operating eco-friendly. For example, IKEA has introduced several initiatives to be more eco-friendly, including a buy-back scheme. When you start to think about the overall goals an organization has, you can, in effect, use their template. If you are in the process of finding the right business framework, even web pages like Franchise Direct have organizations already in existence that you can buy into, and utilize their eco-friendly templates.  If you are in the process of finding the right business framework, even web pages like Franchise Direct have organizations already in existence that you can buy into through Business Brokers , and utilize their eco-friendly templates. 

Think About Working Arrangements

If you want to make a more eco-friendly business, you’ve got to look at the bigger picture regarding those carbon footprints. You may think that you need to get people back into the office, but this is the quickest way to increase your business’s carbon footprint. From transportation to using computers in an office, and everything in-between, it can have a detrimental impact on your overall carbon footprint. This is why you may want to consider flexible or hybrid working. Remote working is the best way to achieve a lower carbon footprint, but you can also cut your business expenses in so many different ways. 

Partnering With Sustainable Companies

The business world will always rely on its reputation. Consumers are far savvier now in who they purchase from, and this is why you’ve got to present a united front and find sustainable partners that will help you to realize your vision. Because there are so many aspects of the supply chain that can have a detrimental impact on our carbon footprint, working with those supply chain partners that have the same mindset can make a massive difference to the quality of your organization going forward. You could use products made from recycled material and work with suppliers of those materials. 

Purchasing Reused Items

Naturally, one of the fundamentals of an eco-friendly business is reusing where possible. The fact is if you need to set up a business office, you can easily make some concessions in the furniture you purchase. Second-hand furniture is easily found because you just need to search on social media or in your local newspaper. There will be times when you cannot get completely second-hand furniture, but this is where going back to the suppliers can ensure that you are doing what you can to minimize your carbon footprint. 

When it comes to starting an environmentally friendly business, it’s not just about the type of business, but about how you conduct your practices. There’s a lot that you can do to make your business more eco-friendly throughout its entirety and make it the best business it can be.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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