What Sustainability Goals Should Your Business Have?

Julie Starr • January 5, 2024

Are you interested in making your business a greener place this year? If so, then there are lots of different steps that you can take which will help ensure that you are able to achieve the right impact here. These are some of the key suggestions that we recommend. 


Increase Recycling Levels


First, you should make sure that you are increasing the level of recycling in your business model. While there has been significant debate about how much recycling benefits the world, the general consensus is that businesses should still be engaging in this activity. There’s lots of different ways that you can recycle more in your business. For instance, you might want to think about adding recycling businesses to your business office space. This a great way to encourage every team member and individual who is part of your company to engage in this activity.

Reduce Energy Costs


It is important to reduce energy costs in your business model. If you are running an office company, you should always make sure that you are switching off all the tech at the end of the day. While this might not seem like a massively significant step, it is going to impact your energy costs and mean that you can save more energy overtime. You could also think about investing in renewable energy solutions. The main option to consider here would be renewable power including solar panels. These can be fitted onto your office buildings and are scalable enough to fit with most business budgets. 


Lower Carbon Emissions 


Next, you should make sure that you are taking steps to lower the carbon emissions of your business as much as possible. This will often require some strategic thinking and it can be quite difficult for large industrial businesses to keep their carbon levels at the right level. However, it is often a matter of starting small before moving onto some of the more larger and significant changes in your business model. For instance, you should think about the tech that is being used around your company on a daily basis. 


Give Back To The Planet


Finally, you might aim to ensure that your business is giving something back to the world instead of simply doing no harm. One of the best ways to do this is by making sure that you are using the right type of packaging in your business model. Compostable packaging is a smart choice because it literally benefits the surrounding soil when it decomposes, providing supplements that helps plants growth and ensures that the earth can rebuild. You could also ensure that you are participating in schemes such as One Tree Planted. This is a great way to keep your company on the right track. 


We hope this helps you understand some of the key steps that you can take to improve your sustainability goals. In doing so, you can guarantee that your business is positioned to become a greener place to work and a key player in helping to improve the planet. 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.