Outsourcing – How It Can Make Your Business More Sustainable

Julie Starr • December 16, 2021



With over half of small businesses failing within their first five years of trading, it is no stretch to realize that the economy isn’t supporting those who need it the most. Nor are business owners always doing everything in their power to make a success of their venture. An excellent tool for any small business owner is outsourcing. Outsourcing also offers a way to become more environmentally conscious. By outsourcing jobs such as
Telecom Expense Management , you’re able to reduce your impact on the environment while still making a profit.

What is outsourcing?

Outsourcing is when parts of the business are handed over to a third party to complete. These are usually time-intensive tasks or aspects of the company that the owner isn’t competent in, such as cyber security, accounting, or marketing.

The third-party company will have extensive training and experience in their chosen niche to eliminate the need for any additional training or supervision.

What are the benefits of outsourcing?

Firstly, businesses can benefit from an outsourcing company’s wealth of experience and knowledge. They will also perform their required duties easily and more efficiently with the necessary equipment and support needed to ensure a high-quality service.

Outsourcing can save your business money. With outsourcing, you only have to pay for what you need, so instead of paying for a full-time employee and covering their salary, benefits, and training, you’re able to pay for just the work they do.

Outsourcing can save your business from environmental problems. By outsourcing low-paid jobs and not requiring a lot of training, you’re saving yourself the potential environmental issues that come along with hiring employees who are in-depth in their field.

You can also become more environmentally conscious by outsourcing jobs that do not require a lot of training and low wages; this is a great way to reduce your impact on the environment while still making a profit.

How can you reduce your environmental impact by outsourcing?

Outsourcing jobs that are repetitive and don’t require a lot of training is one way to reduce your environmenta l impact by outsourcing. In a nutshell, these companies already exist to take care of specific tasks, and by utilizing the systems and equipment they have in place, you can reduce the need to duplicate these efforts on a scale to match your business.

By outsourcing jobs, you can reduce your impact on the environment and save yourself time and money while still making a profit.

Here are some ways that you can use outsourcing to become greener:

  • • Reduce your company’s carbon footprint
  • • Reduce waste and increase recycling
  • • Increase efficiency with decreased production time

One way to further reduce your environmental impact by outsourcing is by choosing a green company. Green companies are more environmentally conscious and eco-friendly than traditional companies.

Green companies tend to use renewable resources, recycle waste, use energy-saving technology, and lend their products with an eco-friendly design. As a result, you’ll be able to lower the amount of pollution generated by your business.

However, it’s important to note that these types of jobs will not necessarily decrease the cost of outsourcing overall–that depends on which kind of job you’re doing.

Outsourcing can be an excellent option for businesses in difficult times.

The global economy is in such a difficult place right now. Real estate, employment, and financial markets are all struggling to find stability. One way for businesses to maintain their profits in these challenging times is to outsource low-paid jobs and do not require a lot of training.

The reality is that some businesses cannot afford to hire employees to assist them, thus taking on the bulk of the work required to keep their business afloat. But one person cannot do everything single-handed, no matter how much they try. At some point, things will inevitably slip or fall through the cracks.

Outsourcing offers sustainable options for the environment and can sustain businesses by taking over the mundane jobs and allowing business owners to put their time and focus where it is needed more safely in the knowledge everything is taken care of. However, when looking at outsourcing, you need to make sure that the services you use are beneficial to your company and provide the service you require. You should also avoid falling into the trap of outsourcing too much of the company that you no longer can keep up to date with new developments or feel in control.

 

By Julie Starr March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.
By Julie Starr March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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