Outsourcing – How It Can Make Your Business More Sustainable

Julie Starr • December 16, 2021



With over half of small businesses failing within their first five years of trading, it is no stretch to realize that the economy isn’t supporting those who need it the most. Nor are business owners always doing everything in their power to make a success of their venture. An excellent tool for any small business owner is outsourcing. Outsourcing also offers a way to become more environmentally conscious. By outsourcing jobs such as Telecom Expense Management , you’re able to reduce your impact on the environment while still making a profit.

What is outsourcing?

Outsourcing is when parts of the business are handed over to a third party to complete. These are usually time-intensive tasks or aspects of the company that the owner isn’t competent in, such as cyber security, accounting, or marketing.

The third-party company will have extensive training and experience in their chosen niche to eliminate the need for any additional training or supervision.

What are the benefits of outsourcing?

Firstly, businesses can benefit from an outsourcing company’s wealth of experience and knowledge. They will also perform their required duties easily and more efficiently with the necessary equipment and support needed to ensure a high-quality service.

Outsourcing can save your business money. With outsourcing, you only have to pay for what you need, so instead of paying for a full-time employee and covering their salary, benefits, and training, you’re able to pay for just the work they do.

Outsourcing can save your business from environmental problems. By outsourcing low-paid jobs and not requiring a lot of training, you’re saving yourself the potential environmental issues that come along with hiring employees who are in-depth in their field.

You can also become more environmentally conscious by outsourcing jobs that do not require a lot of training and low wages; this is a great way to reduce your impact on the environment while still making a profit.

How can you reduce your environmental impact by outsourcing?

Outsourcing jobs that are repetitive and don’t require a lot of training is one way to reduce your environmenta l impact by outsourcing. In a nutshell, these companies already exist to take care of specific tasks, and by utilizing the systems and equipment they have in place, you can reduce the need to duplicate these efforts on a scale to match your business.

By outsourcing jobs, you can reduce your impact on the environment and save yourself time and money while still making a profit.

Here are some ways that you can use outsourcing to become greener:

  • • Reduce your company’s carbon footprint
  • • Reduce waste and increase recycling
  • • Increase efficiency with decreased production time

One way to further reduce your environmental impact by outsourcing is by choosing a green company. Green companies are more environmentally conscious and eco-friendly than traditional companies.

Green companies tend to use renewable resources, recycle waste, use energy-saving technology, and lend their products with an eco-friendly design. As a result, you’ll be able to lower the amount of pollution generated by your business.

However, it’s important to note that these types of jobs will not necessarily decrease the cost of outsourcing overall–that depends on which kind of job you’re doing.

Outsourcing can be an excellent option for businesses in difficult times.

The global economy is in such a difficult place right now. Real estate, employment, and financial markets are all struggling to find stability. One way for businesses to maintain their profits in these challenging times is to outsource low-paid jobs and do not require a lot of training.

The reality is that some businesses cannot afford to hire employees to assist them, thus taking on the bulk of the work required to keep their business afloat. But one person cannot do everything single-handed, no matter how much they try. At some point, things will inevitably slip or fall through the cracks.

Outsourcing offers sustainable options for the environment and can sustain businesses by taking over the mundane jobs and allowing business owners to put their time and focus where it is needed more safely in the knowledge everything is taken care of. However, when looking at outsourcing, you need to make sure that the services you use are beneficial to your company and provide the service you require. You should also avoid falling into the trap of outsourcing too much of the company that you no longer can keep up to date with new developments or feel in control.

 

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
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