Why Sustainability Apps Are So Popular

Julie Starr • June 3, 2021



Even if you don’t run a business, you’ll know just how important apps are. We use them for everything from financial management to relaxation and downtime, and they are genuinely a convenience many couldn’t live without. When you are a business owner, these apps take on an even greater significance; they can improve your business and make it much more efficient. 

For some business owners, the apps they choose should be all about sustainability, and there are a number of different apps to choose from and download to your phone or tablet. But what is it about these sustainability apps that are so popular, and why should you start to use them in your business? Read on to find out the answer and plenty more information.

Improved Brand Image 

Being sustainable is something we should all attempt to include much more in our lives and, when you have a business to run, in your business too. Using apps that focus on this issue can help you, and one of the reasons you might want to go down this route and download one or more of these apps is that they will help you improve your brand image. 

There is a lot of competition in business, no matter what sector you happen to work in. This means that anything you can do to stand out and ensure your brand image is better than your competitors is crucial. In this way, you will be noticed first, and in many cases, this can be the difference between making a sale and finding a new customer or not. When you use sustainability apps – or even when you create one yourself since digital project management has made this possible – you can prove to your customers that you are different and make a difference. With an improved brand image, you can gain many more customers. 

Meet Consumer Demand 

Have you ever heard the saying ‘the customer is king’? This is a mantra to live by in business, and although you can’t – or shouldn’t – go overboard when helping your customers and making changes that will make them happy, there are some things that are easy to do and that will improve your profits. 

One of these things is using sustainability apps. The mood is certainly shifting, and more and more people are interested in sustainability and incorporating it into their lives. This means they will want to buy from companies that are sustainable and that do all they can to live up to this ideal. If you are using apps that help you stick to your sustainability goals, you can do what the general public is starting to demand , and that will help you in terms of your business. 

Attract The Best Employees 

It’s not just customers who will be impressed when you show yourself to be a much more sustainable business that takes its place in the environment seriously; potential employees will be pleased too. 

  When you are looking for the best employees, you need to do what you can to attract them to your business and give them every reason to apply for a job with you when you have a position available. Being more sustainable and using specially designed sustainability apps to help you do this is one way you can achieve your goals. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.