Why Sustainable Efforts Benefit Your Business Bottom Line

Julie Starr • October 25, 2022



Sustainability is often represented as an effort we undertake , at our own behest and cost, and by pursuing a worthwhile outcome. In some cases, this might be true. For instance, energy-saving bulbs may require a bit of an adjustment when first using them, but the electricity savings are profound. We’re willing to make that difference.

In many cases, however, sustainability in business is often seen as an added cost that may not be worthwhile unless it can serve an operating cost reduction, improve a marketing purpose, or otherwise.

There’s more to business sustainability. Business sustainability strategies offer advantages in liming your spending and those expenditures may not be as expensive as you had thought. If applied correctly, they may even help your bottom line in the best possible context.

With this advice, you’ll be able to move forward and manage a positive result. Let’s see how and why sustainable efforts benefit your business’s bottom line.

Marketing Possibilities & Conscious Consumers

As mentioned above, there’s nothing wrong with marketing your sustainability efforts provided they have substance, and you can prove, transparently, what improvements you’re making. Reducing plastic in your packaging, sponsoring worthwhile causes such as donating to environmental causes, or supporting smaller initiatives by bringing them on as suppliers can make a fantastic case as to why a consumer would choose your business over another. You may be surprised at just how effective this can be in the long run, because the conscious consumer is no longer a niche, but a growing norm of the market.

Sustainability Is Its Own Form Of Innovation

Becoming more sustainable is a means by which you can present new products or value in a better way, even if that original product hasn’t changed. For instance, if you shift your packaging to become completely recyclable, there is a marketing opportunity to engage previous and new customers with this messaging while simultaneously, educating them about sustainability in the process. Of course, you will have provided new value, but as you can see, sustainability can help a business become fresh and present, provided you keep up with the sustainability standards, reporting, and communicating appropriately.

You Can Cost Sustainability Into Your Pricing

In many cases, consumers are happy to pay that little bit extra in order to go for the product that has less impact on the environment. So, while putting up your prices dramatically just because of less plastic use is probably not a good idea, any more stringent efforts can be costed and perhaps made up for slightly. For the most part, consumers will accept this as a good reason to why they should consider a renewed price, especially if it’s subtle. You can use tools such as an amazon repricer to achieve that appropriately-pitched cost in the best terms.

With this advice, we hope you can see how sustainability efforts not only have a limited impact on your bottom line, but can benefit it, or at the very least mitigate the cost of your new efforts.

Leveraging Social Media for Effective Sustainability Stakeholder Engagement

By Julie Starr • March 10, 2025
​In today's rapidly evolving political and environmental landscape , transparent communication has become a cornerstone of effective sustainability efforts. At Taiga Company, we recognize that fostering open dialogues with stakeholders is not just a corporate responsibility but a strategic imperative. Social media platforms have emerged as powerful tools in this endeavor, enabling real-time engagement, education, and collaboration.​ The Imperative of Transparency in Sustainability Transparency in sustainability reporting involves openly sharing information about a company's environmental, social, and governance (ESG) practices. This openness builds trust with stakeholders—customers, employees, investors, and the broader community—by demonstrating accountability and commitment to sustainable practices. According to the Global Reporting Initiative , credible disclosures based on transparent communication can change perceptions, build trust, and motivate action towards greater sustainability. ​ Moreover, transparent communication allows stakeholders to make informed decisions and fosters a culture of continuous improvement within organizations. It also mitigates risks associated with misinformation and greenwashing, where companies may be accused of falsely portraying their products or policies as environmentally friendly. As noted in discussions on green public relations , transparency is crucial in combating the climate crisis, as it prevents companies from remaining impervious to advocacy and resistant to change if obligations are purely voluntary. ​ Leveraging Social Media for Stakeholder Engagement Social media platforms offer unprecedented opportunities for companies to engage with stakeholders on sustainability issues. Here's how businesses can effectively utilize these platforms:​ Real-Time Communication: Social media enables immediate dissemination of information regarding sustainability initiatives, progress, and challenges. This real-time communication keeps stakeholders informed and engaged, fostering a sense of inclusion and partnership.​ Educational Content : By sharing educational materials—such as articles, infographics , and videos—companies can raise awareness about sustainability topics, influencing public perception and encouraging responsible behavior.​ Interactive Engagement : Platforms like LinkedIn, and Instagram allow for two-way communication, where stakeholders can ask questions, provide feedback, and participate in discussions. This interactivity enhances transparency and shows that the company values stakeholder input.​ Storytelling : Sharing stories about sustainability efforts, employee initiatives, and community partnerships humanizes the company's brand and makes sustainability goals more relatable and compelling.​ Collaborative Campaigns : Social media facilitates collaboration with other organizations, influencers, and the community to amplify sustainability messages and drive collective action.​ Transparent communication through social media is not merely a trend but a vital component of modern sustainability strategies. It empowers stakeholders, enhances corporate reputation, and contributes to the global effort towards a more sustainable future.

Amplifying Climate Action: The Critical Role of Communications in Advancing Davos 2025 Initiatives

By Julie Starr • March 3, 2025
At the World Economic Forum's Annual Meeting 2025 in Davos, leaders from around the globe convened to address pressing environmental challenges. The discussions underscored the urgency of climate action and highlighted innovative solutions to safeguard our planet. Effective communication plays a pivotal role in amplifying these efforts, ensuring that critical initiatives gain traction, engagement, and long-term support. Here are three key takeaways from Davos 2025 and the vital role of communications in advancing these initiatives: Launch of the Kivu-Kinshasa Green Corridor A landmark announcement was the creation of the Kivu-Kinshasa Green Corridor , aiming to restore and protect 540,000 km² of land across the Congo basin. This initiative not only seeks to conserve biodiversity but also to foster sustainable economic growth for local communities. The Role of Communications: Strategic storytelling can elevate awareness of the Green Corridor’s impact, ensuring that global audiences understand its significance. Media engagement and public relations efforts can generate widespread support from governments, NGOs, and investors. Thought leadership initiatives can position conservation experts as authorities, driving further collaboration and funding. Integration of Indigenous Knowledge in Climate Solutions Davos 2025 emphasized the importance of blending cutting-edge climate science with the wisdom of indigenous communities. This approach ensures that solutions are contextually relevant and culturally sensitive. The Role of Communications: Effective stakeholder engagement ensures that indigenous voices are heard and respected in global decision-making forums. Social media and digital storytelling can amplify the invaluable contributions of indigenous communities, fostering greater appreciation and inclusion in policy frameworks. Clear, accessible messaging can bridge gaps between scientific research, policymaking, and indigenous traditions, leading to more holistic climate solutions. Recognition of Groundbreaking Environmental Initiatives The inaugural Giving to Amplify Earth Action (GAEA) Awards at Davos honored five innovative projects advancing systemic transformations for people and the planet. The Role of Communications: Public relations efforts can shine a spotlight on award-winning initiatives, securing media coverage that attracts further investment and collaboration. Brand positioning and digital outreach can help environmental organizations establish credibility and thought leadership in sustainability. Social media engagement can rally communities around these initiatives, ensuring continued momentum and impact beyond Davos. In conclusion, the insights from Davos 2025 highlight a global commitment to environmental sustainability. Communications serve as a bridge between action and awareness, ensuring that transformative initiatives receive the recognition, resources, and engagement necessary to drive meaningful change. By strategically leveraging media, storytelling, and stakeholder engagement, we can amplify impact and accelerate progress toward a more sustainable future.
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