3 Easy Ways To Make Your Food Business More Sustainable

Julie Starr • May 21, 2020



As a food business, sustainability should be at the heart of your brand. Customers and diners are savvier than ever with an acute need to know where the food that they are eating is coming from. They don’t want to be eating New Zealand lamb that has a mammoth carbon footprint when they know that you can source lamb from the farm an hour’s drive away. Being eco-friendly is a vital part of business nowadays, and it’s no different for the food industry. Take a look at how you can ensure that your food business is as sustainable as possible.

Street Food

The most on-trend food businesses at the moment are those that use local, often organic produce, that emulates authentic cuisine. Street food is seen as a rustic and accessible form of catering that many different sorts of diners are tapping into. The variety of food on offer is exciting – Mexican tacos, Vietnamese pho or vegan gyros. To maintain sustainability, think about the sort of mobile unit you may use. By following this ultimate guide for custom canopy tents , you can market yourself and your brand effectively while having a sturdy, resilient and reusable outlet for your food. Think about your ingredients and link up with fellow sellers at the events and foodie markets that you attend. Local cheesemongers and butchers will relish being part of your enterprise and it will save the food miles. Push this facet of your business to your diners as they will appreciate your eco-credentials.

Packaging

The worst way to be unsustainable is by using excess packaging and packaging that is damaging to the environment. If you are selling burgers, open sandwiches or meals, there are plenty of recyclable plates and tubs that you can serve from. You could even source biodegradable packaging for your cuisine . You also need to consider the packaging of the ingredients you buy. Plastic does real damage to the environment so you need to steer clear of this as much as possible. Encourage reuse amongst your customers. If you serve coffee, have a money off incentive to encourage your customers to enjoy your caramel latte in their own reusable cup.

Respect Workers

If you are sourcing ingredients from overseas because there is no local alternative such as chocolate, raw cacao, coconut or spices, don’t just ensure the food and packaging is eco-friendly. You also need to respect the workers that are producing your product. Research the farms, plants, and companies you deal with and ensure that they pay their workers a fair wage. You don’t want to be funding or contributing to the harm or mistreatment of human beings. While this may feel a little abstract, you need to remain socially conscious.

Being part of the food industry can be challenging in these uncertain times. The economy is looking less stable than in previous years and you need to ensure that you can show off the benefits of your enterprise to your diners. With a sustainable attitude, your business can thrive.

 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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