5 Ways To Guarantee Sustainability In Your Business

Julie Starr • May 22, 2020



One of the most important concepts that has been introduced to businesses is the concept of sustainability . It’s more relevant now than it has ever been in business, and it involves ensuring that the demands of social, environmental, and financial factors are achieved. Your business is just like any other in the sense that it doesn’t exist in a vacuum. Everything that you choose to do for your business will impact your staff and your clients, but it will also impact the environment. To be a success in the business world, you need to be able to see that you are only making changes that are sustainable and positive for those around you.

Every business goes through changes during its lifecycle, and you need to be sure that you are making the right ones. You need to be successful in your sustainable efforts, and that means conducting your operations in a way that ensures that you have the least negative impact on the environment. It’s one of the reasons that every industry has turned to technology. For example, the healthcare digital transformation has been huge, and it’s such that most healthcare businesses now have a better impact on the environment while being more efficient at the same time. When you do this as a business, you increase your revenues and you make your shareholders feel good to be associated with you.

As a sustainable business, you’re going to feel less pressure by environmental groups as you will already be doing your bit for the planet. You will also be able to make it easy for your business to survive in the current climate. So, if you want to guarantee your business as a sustainable one, check out these five tips:

Start At The Top

If you want to introduce sustainability to your business, it has to start at the very top of the chain . You cannot get your employees on board with your new plans if your management team is resistant. You need to go from department to department and implement change and make sure that your leaders are the first to champion the change. If you want to introduce digital technology to your business, you need to ensure that you have the support of those in charge.  This will make a difference to the success of your operation. The culture of sustainability comes from those who support the idea of a better business, and if your employees aren’t on board, the whole house of cards will tumble.

Watch Your Resources To Engage Your Employees

Your business needs to achieve sustainability and if you want this to happen, you need to engage your employees so that you know that they are going to help you to accomplish your goals. Getting people on board with sustainability goals will help you to get your message across, so it’s a smart idea to initiate your projects so that everyone is on board with the ideas you have. Engagement is key for this to work, and that means funneling your resources into training. You want to know that you are educating people on waste reduction and prioritizing your actions for environmental initiatives, too.

Look At Your Current Processes

If you want to be sustainable, you should look at your current processes in your business and improve them. Look at how they currently work and tweak what you know works for your business so that it suits your new sustainable outlook. How are your current resources used ? Could you do better with that? Know your current protocols and adjust them to suit your new business initiatives – you won’t regret the effort that you make to do better. You can swap out your machinery used at work for sustainable and ethical options that you procure, too.

How’s Your Supply Chain?

Did you know that you could achieve sustainability goals through your current supply chain process? It’s not all about improving the social and environmental effects of your business. It’s so much more than that! You can use your supply chain to do better, and you can modify it with the changing environment, too. Your business can develop a policy that specifically focuses on obtaining of materials from sources that are more sustainable. You can streamline your processes better to achieve a positive environmental impact, too.

Review Over & Over

Lastly, you want to watch your new, sustainable initiatives to know that they are working. You should continually track these and as the results become evident over time, you can tweak them as needed. You cannot know that your new efforts are working unless you track them. 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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