4 Easy Steps To Protect Your Sustainable Business

Julie Starr • November 3, 2020



Starting and running a business is no easy feat. Although many companies are springing up, only 33% of them survive within the first ten years, and it might even be a lot more difficult for green and sustainable companies. These statistics can be somewhat discouraging, whether you just started your business or have been in operation for a few years. Therefore, you must take steps to ensure that your business is adequately protected to withstand all types of challenges it might encounter. So, how can you protect your business? Here are a few steps you can take to ensure that your business withstands the test of time:

Protect your data

It is essential for sustainable businesses to store critical information, whether it is employee records, customer information, or transactions. It is even more imperative for sustainable enterprises to store data in the cloud to reduce how much paper they use. Otherwise, you might find your business as part of the 60% that closed down due to data breaches. Plus, you need not worry about your hard drive getting crashed or losing your data to natural disasters like fires. When you take steps to protect your data, you lessen the risk of your data getting misused for vices such as phishing scams and fraud. What you can do to protect your business’ information is to install firewalls, organize cybersecurity training sessions for your employees, and use strong passwords.

Hire an accountant

If your sustainable business has been in operation for some time now, and you see a lot of growth and potential, it might be the best time to hire an accountant. An accountant can provide you with expert advice to assist with your development, including hiring new employees, managing utility payments, and expanding your office space. If possible, you can hire an in-house accountant for your business. Otherwise, it is perfectly okay to outsource. You can weigh the options to find the one that best suits your business’s needs, as well as the budget. You can also use a Verifiable Credential Platform to ensure they have the right credentials for the job.

Get business insurance

When you are operating a sustainable business, you are responsible for your employees’ and customers’ well-being. Whatever decisions you make for your company affects them, and when you have business insurance, it might protect you financially from some of the consequences. Many businesses typically get general liability insurance that covers parties that are harmed by your business’ practices. Other states require that you get other forms of business insurance, such as workman’s compensation insurance, which protects your employees that get hurt while working. Companies like Simply Business offer various types of business insurance, depending on the type of business you operate. Check out simplybusiness.com for more essential information.

Research your customers

Before you start working with a new client, ensure that you conduct a full credit check, especially if you render a service. That will protect you and your business from having stacks of unpaid invoices and defaulting customers. Ensure that before you work for a customer, you must have a contract. If any problem develops, the contract or agreement will be the piece of evidence that might help you get the money you deserve.

Regardless of your business’s size, it would be best if you adopted measures to secure it. Hopefully, these tips should help you get started.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.