4 Easy Steps To Protect Your Sustainable Business

Julie Starr • November 3, 2020



Starting and running a business is no easy feat. Although many companies are springing up, only 33% of them survive within the first ten years, and it might even be a lot more difficult for green and sustainable companies. These statistics can be somewhat discouraging, whether you just started your business or have been in operation for a few years. Therefore, you must take steps to ensure that your business is adequately protected to withstand all types of challenges it might encounter. So, how can you protect your business? Here are a few steps you can take to ensure that your business withstands the test of time:

Protect your data

It is essential for sustainable businesses to store critical information, whether it is employee records, customer information, or transactions. It is even more imperative for sustainable enterprises to store data in the cloud to reduce how much paper they use. Otherwise, you might find your business as part of the 60% that closed down due to data breaches. Plus, you need not worry about your hard drive getting crashed or losing your data to natural disasters like fires. When you take steps to protect your data, you lessen the risk of your data getting misused for vices such as phishing scams and fraud. What you can do to protect your business’ information is to install firewalls, organize cybersecurity training sessions for your employees, and use strong passwords.

Hire an accountant

If your sustainable business has been in operation for some time now, and you see a lot of growth and potential, it might be the best time to hire an accountant. An accountant can provide you with expert advice to assist with your development, including hiring new employees, managing utility payments, and expanding your office space. If possible, you can hire an in-house accountant for your business. Otherwise, it is perfectly okay to outsource. You can weigh the options to find the one that best suits your business’s needs, as well as the budget. You can also use a Verifiable Credential Platform to ensure they have the right credentials for the job.

Get business insurance

When you are operating a sustainable business, you are responsible for your employees’ and customers’ well-being. Whatever decisions you make for your company affects them, and when you have business insurance, it might protect you financially from some of the consequences. Many businesses typically get general liability insurance that covers parties that are harmed by your business’ practices. Other states require that you get other forms of business insurance, such as workman’s compensation insurance, which protects your employees that get hurt while working. Companies like Simply Business offer various types of business insurance, depending on the type of business you operate. Check out simplybusiness.com for more essential information.

Research your customers

Before you start working with a new client, ensure that you conduct a full credit check, especially if you render a service. That will protect you and your business from having stacks of unpaid invoices and defaulting customers. Ensure that before you work for a customer, you must have a contract. If any problem develops, the contract or agreement will be the piece of evidence that might help you get the money you deserve.

Regardless of your business’s size, it would be best if you adopted measures to secure it. Hopefully, these tips should help you get started.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.