Why Going Green is Great for Your Business and the Environment

Julie Starr • November 7, 2020



A growing number of companies are making changes to improve their green credentials. In the past, eco-conscious companies were a minority, but being green is no longer just for niche businesses. Companies of all sizes from one-person enterprises through to big-name brands are making a move towards a greener way of doing business. If you are planning to follow their lead, you may be concerned that your business costs will rise when you make the switch. However, going green makes sense both for the environment and for your business. Many of the environmentally-friendly changes that you make when transitioning to a greener business operation will save you money, particularly in the long term. A sustainable approach to your business can help to significantly reduce your running costs in most areas of your business operation. Here are some of the ways that you can lower your operating costs while helping the environment at the same time:

Re-Think Your Transport Methods

There is no escaping the fact that transporting goods contributes to climate change. Sending freight by truck or plane can significantly increase the carbon footprint of your business. So, you may want to consider various shipping methods to find one that is the best fit for your business while helping to reduce your carbon footprint. If you are a small business, using LTL freight shipping may be the perfect alternative solution for your company. LTL stands for less than load and means that rather than goods being transported in half-empty trucks, your goods are transported alongside others to make up the full load. The LTL freight method saves you money on your transportation costs and also helps to reduce the number of trucks on the road. 


Save Energy and Save Money

Utility costs can be a significant drain on your business and you may struggle to find meaningful ways to reduce this expense. Making simple changes to your energy use can make a vast difference to your consumption and ultimately reduce your bills. 

Changing your lighting can help to reduce your energy costs. You may want to look into ways to introduce more natural light into your work environment to lessen the use of electric lighting. Another alternative is to switch to energy-saving light bulbs. Lighting that is activated by sensors and triggered by movements could help you to deal with energy being wasted when lights are left on, but no one is in the room. 

Of course, lighting is just one of the opportunities for cost-savings for you to explore. You may want to save paper and electricity by making your office paperless. This will undoubtedly benefit your bank account and the environment. 

Look for Incentives

Don’t forget to look out for incentives to switch to greener products. There are often some great deals around to help you go green for less. Exploring the incentives available could help you to get a grant or reduced cost equipment to help you make the switch to a greener business even more cost-effective.

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By Julie Starr • April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.