4 Steps Towards A More Sustainable Supply Chain

Julie Starr • October 31, 2020



There is increasing pressure on companies to make sure that every step of the supply chain is as sustainable as it possibly can be. This comes from stakeholders, peers, customers, and the media.  It is for good reason; something needs to be done to protect the planet, and business and industry are some of the key players that can make the change.

By managing and improving sustainability in the supply chain, a business can conserve resources, save costs, discover new products and supply innovations, optimize processes, and increase productivity levels. 

While most businesses are keen to implement a sustainable supply chain, going about actually doing it is a whole different matter. It can be a complicated process, but not doing so is one of the biggest risks a business can take in an age where climate change is top of the agenda. Here, we look at four steps towards implementing a more sustainable supply chain.

Communicate expectations

Finding a balance between sustainability and making sure that you are maximizing your business profits is a challenge, but by communicating your expectations, you can make it much easier. You need to establish your expectations and communicate it to everyone else involved in your supply chain, via a sustainability code of conduct.

Of course, with this, you need to ensure that it does not affect the other aspects of your business too. Reliability and the swift payment of bills so that Skip Tracing is not necessary is essential in all levels of the supply chain, as well as transparency and communication.

Simplify your supply chain

In many cases, the supply chain can be made more sustainable simply by cutting it back and streamlining it. Analyze each step, look at the data, and see how you can combine this knowledge with automation and artificial intelligence to improve processes within the supply chain. Every adaptation that reduces waste,  lowers your carbon footprint , and speeds up productivity without compromising on safety and quality is a huge step towards a more sustainable – and simple – supply chain.

Make sure your supply and demand planning is reviewed regularly

A misalignment between what you need to produce and what you actually produce can mean huge wastage in raw materials, energy, and transportation. Again, this is where artificial intelligence and careful analysis of your forecasted supply and demand can ensure you only produce what you need, reducing the waste int terms of materials and resources and ensuring a more efficient manufacturing and supply process.

Keep an eye on environmental risks

Many supply chains already feel the effect of climate change, and as the issue deepens, it will affect more and more companies. Take into consideration external factors such as bush and wildfires, lower agricultural yields, extreme weather conditions, and drought, which can all impact the efficiency, speed, and quality of the supply chain. Having plans in place to mitigate the impact these have is essential  for maintaining a stable and reliable supply chain. For instance, partnering with experts like https://www.greshamsinc.com/ provides innovative solutions and insights to managing challenges you may face with a winter storm. Their expertise can help businesses adapt to changing conditions, ensuring operations remain seamless. 


By addressing these risks, head-on companies can build a supply chain that is more sustainable and capable of weathering unforeseen challenges. 

It is becoming more apparent than ever before that sustainability needs to be a focus of business. These four steps will go a long way to making sure that your business is heading in the right direction.

 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.