4 Reasons Why Sustainable Buildings Are The Perfect Investment Opportunity

Julie Starr • October 30, 2020



If you are looking for investment opportunities, it’s likely that you have already considered real estate. But have you thought about the benefits of building a sustainable building instead of buying an existing property? Whether you’re a seasoned investor or new to the market, embracing green construction is one of the most effective ways to invest in real estate, yet it’s a strategy that is often overlooked because the initial cost can be higher. However, the returns will be much greater. These are just some of the reasons why a sustainable building is a brilliant investment opportunity. For more insights on property maintenance and investment, visit Springfield Striping and Sealing.  

Tax Incentives 

When you are building an investment property, it’s important that you consider the tax implications. You can use cost segregation to write off the cost of the building much faster (visit https://www.tri-merit.com/services/cost-segregation/ for more information) but building sustainable buildings gives you even more tax benefits. There is a big push for more sustainable buildings and the government offers a lot of tax write-offs for green buildings, whether they are residential properties or commercial properties. For example, you can get $2,000 in tax deductions per unit for a green residential property. So, if you are building an apartment block, you can make some huge savings. 

Increased Demand 

If you are building a commercial building and trying to find businesses to rent units, you will find it so much easier if you build a sustainable property. There is a huge trend in green office space at the minute and businesses are increasingly looking for a sustainable base of operations. It benefits them because it helps them to reduce their impact on the environment and the running costs are lower as well. If you invest in an existing property that is not very energy efficient, you will have a hard time trying to find businesses that want to rent a space. 

Compliance With Future Regulations 

Regulations about energy efficiency are always changing and as time goes by, they will become stricter. As we look to the future, it’s important that we change the way that we use energy and more comprehensive laws about energy efficiency are one of the best ways to do that. It’s likely that a lot of old buildings will fall on the wrong side of regulations in the future and the owners of those buildings will be forced to retrofit their properties to bring them up to standard at their own expense. However, if you invest in buildings that are built with sustainability in mind, you will already be compliant with future regulations and you won’t have to cover this cost. You can find the current green building regulations at https://www.epa.gov/smartgrowth/ . 

It’s Better For The Environment 

Even though there are plenty of financial benefits to investing in sustainable buildings, you also need to consider the moral aspect. We all have a responsibility to reduce our impact on the environment and if you are an investor or a business owner that is funding new buildings, you have an even bigger responsibility to make sure that they are sustainable. Although making small personal changes will help to improve the situation, it’s more important that those with the resources to drive large-scale changes do so. 

If you are looking for a real estate opportunity, sustainable buildings are always the best choice, both financially and morally.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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