4 Tips for Planning a Sustainable Event

Julie Starr • June 21, 2022



Did you know that the average event has a carbon footprint of 10,000 pounds and the typical event attendee produces nearly 2kg of waste per day? That’s a lot! Whether planning your company’s annual holiday party or hosting an external client as part of your PR strategy, sustainability should be one of your top priorities. The benefits are plentiful: green events increase employee happiness, customer loyalty, and company value. Best of all, implementing sustainable practices for your next event is easier! Read on for some top tips for planning a sustainable event:

Host locally to reduce travel times .

When planning your next event, think about where the best location would be for your Corporate event Venue — both in terms of price and sustainability. Hosting your event locally has many benefits, including reduced travel times. Planning an event in a nearby location cuts down on transportation costs, emissions, and wear-and-tear on the environment. If you’re planning an off-site event, look into carpooling options. Additionally, be sure to factor travel time into your event timeline plan to ensure everything is on time — no one likes a late event!

Rent equipment instead of buying

Hosting an event that requires massive amounts of equipment? Instead of purchasing it, why not consider renting it? Renting equipment is much more sustainable than buying it, even if you plan to use it again. Rental companies must follow strict regulations to ensure that the ability to reuse equipment is not damaged — meaning that renting equipment is much more sustainable than buying it. 

While renting equipment costs more than buying it, that cost is often offset by the fact that you don’t have to store it for years. Plus, you can return the equipment at the end of the event so that it can be used by someone else. Renting equipment also gives you options you may not have had if you had purchased the gear. You can pick the specific equipment you need, and you may even be able to choose the model if the rental company has various options.

Use local suppliers

Looking to build a relationship with a supplier? Consider using a local supplier to help reduce the carbon footprint of your event . Using local suppliers means that the supplier can ship products more efficiently, thereby reducing the CO2 emissions produced by transportation. Plus, it also cuts down on the amount of fuel that needs to be used and the amount of time your products are in transit. In addition to being more environmentally friendly, purchasing products from local suppliers also helps strengthen your company’s relationship with the community. You can find suppliers using a search engine like Google — plug in the type of goods you need and your city, and you’ll find lots of results! If you’re hosting an event and need food or drinks, consider choosing a local supplier to help reduce your event’s carbon footprint.

Go digital

While printed materials are essential during event planning, they aren’t as sustainable. Instead of printing materials, consider going digital. Not only is it more bearable, but it also has the added benefit of saving you money. This is particularly important if you have an event with an extensive guest list. Printing materials for a large number of people is not only a time-consuming project, but it’s also an expensive one. By going digital, you can avoid paying to print a large number of materials. With social media, you can communicate event details , manage RSVPs, and create a hashtag for attendees to use. Email marketing is another excellent way to get the word out about your event. Consider making an email series that promotes both your company and the event. Email marketing is also a great way to keep in touch with event attendees after the event is over.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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