How Technology Can Increase The Sustainability Of Your Business

Julie Starr • June 21, 2022



Sustainability has become a critical issue for businesses in recent years. Consumers are more interested than ever in knowing that their products are environmentally friendly and sustainable. As a business owner, it is important to find ways to make your company more sustainable. One way to do this is by using technology. The following blog will discuss how technology can help increase the sustainability of your business.

1) Technology Can Help You Save Energy And Resources

One of the most important ways that technology can help increase the sustainability of your business is by helping you save energy and resources. There are several ways to do this, including:

-Install energy-efficient lighting: This is one of the easiest and most effective ways to reduce your business’s energy consumption. Energy-efficient lighting uses less electricity and lasts longer than traditional incandescent bulbs, so you’ll save money on your energy bill and won’t have to replace the bulbs as often.

-Use solar power: Solar power is a renewable resource that can help reduce your business’s carbon footprint. If you don’t have the space or budget for a full solar array, you can start small by installing solar panels on your rooftop or using solar-powered outdoor lighting.

-Invest in energy-efficient appliances: If your business uses a lot of energy-hungry appliances, such as industrial refrigerators or air conditioners, consider investing in more energy-efficient models. These appliances use less electricity and can save you money over time.

-Implement a recycling program: Recycling is a great way to reduce the amount of waste your business produces. You can start a recycling program by setting up bins for paper, plastic, and glass. Encourage your employees to participate by offering incentives, such as prizes for the most recycled materials.

2) Technology Can Help You Reduce Your Carbon Footprint

Another way that technology can help increase the sustainability of your business is by helping you reduce your carbon footprint. There are several ways to do this, including:

-Telecommuting: Telecommuting is a great way to reduce your business’s carbon footprint. If your employees can work from home, they won’t have to commute to work, which will save on gas and emissions.

-Video conferencing: Video conferencing is another great way to reduce travel for meetings. Instead of flying or driving long distances for a meeting, you can connect with employees and clients via video conference. This will save on time, money, and emissions.

-E-commerce: If your business sells products, consider selling them online instead of in brick-and-mortar stores. This will reduce the emissions associated with shipping and transportation.

3) Technology Can Help You Go Paperless

One of the easiest ways to make your business more sustainable is to go paperless. There are several ways to do this, including:

-Electronic invoicing: Send invoices electronically instead of through the mail. This will save on paper and postage.

-Digital storage: Store documents electronically instead of printing them out. This will save on paper and storage space.

-E-newsletters: Send newsletters and other updates electronically instead of through the mail. This will save on paper and postage.

-P2P Texting: Use a peer-to-peer texting service to communicate with employees and customers. These Kaplan Strategies will save on paper and printing costs.

4) Technology Can Help You Educate Your Employees And Customers

One of the best ways to increase the sustainability of your business is to educate your employees and customers about sustainable practices. There are a number of ways to do this, including:

-Sustainability training: Offer training to your employees on sustainable practices. This will help them understand the importance of sustainability and how they can help make your business more sustainable.

-Eco-friendly marketing: Use eco-friendly marketing materials, such as recycled paper or reusable bags. This will show your customers that you care about sustainability and are committed to making environmentally friendly choices.

-Green products: Offer green products, such as organic food or recycled office supplies. This will show your customers that you are committed to sustainability and offer products that are good for the environment.

5) Technology Can Help You Save Money

One of the best things about investing in sustainable technology is that it can help you save money. There are a number of ways to do this, including:

-Solar power: Solar power is a great way to save money on your energy bill. Solar panels can be used to generate electricity, which can then be used to power your business.

-Water conservation: Water conservation can help you save money on your water bill. There are several ways to conserve water, such as using low-flow fixtures and drought-resistant plants.

6)Technology Can Better Your Marketing Strategies

As a sustainable business, it is important to market yourself as such. There are a number of ways to do this, including: 

-Using social media: Use social media to promote your sustainable business practices. This will show potential customers that you are committed to sustainability. 

– Using a video production company: A video production company can help you create marketing materials that showcase your sustainable business practices. This will show potential customers that you are committed to sustainability and that you are committed to making environmentally friendly choices.

-Participating in green events: Attend or participate in green events, such as green festivals or trade shows. This will show potential customers that you are interested in sustainability and that you are committed to making environmentally friendly choices.

-Advertising in green media: Advertise your sustainable business in green media, such as Green America or The Huffington Post. This will show potential customers that you care about the environment and that you are committed to making sustainable choices.

In conclusion, there are several ways that technology can help increase the sustainability of your business. By investing in sustainable technology, you can reduce your carbon footprint, save money, and educate your employees and customers about sustainability.

A Greener Supply Chain with Micro Fulfillment

By Julie Starr • May 23, 2025
A sustainable supply chain is made possible with some major shifts and minor changes that you may not consider at first. One of these is micro fulfillment, where strategically placed warehouses provide streamlined services to a smaller area. So, what are some of the benefits of changing your logistics? From consolidated deliveries to minimal eco-impact, here are a few. Closer Customer Proximity There are a few ways that micro fulfillment centers are revolutionizing the courier industry. Reduced emissions, local sourcing, and support for urban stability are just three of the many examples. Compact logistics are quickly becoming a solution for businesses that want to make a difference, and through small warehouse space for rent , as and when needed, environmental footprints are diminishing as companies deliver services and goods to a smaller customer area. Consolidated Delivery Options Efficiency is everything in business, but it is even more critical when a company is looking to reduce the environmental impact of its operations. Through a micro-fulfillment system, a business is able to reduce the overall number of trips that a courier has to make. With consolidated deliveries concentrated in a smaller geographic area, there are many more options available that contribute to a lower impact, including efficient use of fuel for lower emissions. A Greener Supply Chain with Route Efficiency A company can make many changes when becoming the green link in the supply chain for a healthier logistical operation. However, an average home delivery round for a standard courier service is 50 miles, with 0.42 miles between each drop-off, producing 181g of carbon each. Focusing on a smaller area through micro fulfillment reduce the associated issues with couriers: Being closer to delivery routes reduces the need for extra shipping options. Electric delivery vehicles can be used as there is no need to recharge them. Knowledge of the area helps with routes as drivers can avoid congested areas. Lower Environmental Impact Of course, all efforts to go green and become more sustainable through logistics are to reduce the environmental impact that a business has on the area. Micro fulfillment contributes to this in a way that a wider operation cannot. Shorter routes and enhanced inventory management actively reduce waste. There is also much less energy used, as micro fulfillment centers are designed to be energy-efficient, and EVs and less transport contribute to emission reduction. Enhanced Socioeconomic Benefits There is also a social and economic impact of a business. An enhanced and more sustainable business using local micro fulfillment centers instantly creates more jobs, helping to prop up the local economy. Of course, the efficiency of this type of logistical operation also results in happier customers, increasing the chance of repeat business. From a business perspective, you demonstrate a commitment to ongoing sustainability , appealing to eco-conscious customers. Summary Being closer to customers for delivery helps create a greener supply chain when used with micro fulfillment centers. Local couriers and employees also know the area and can avoid congested areas for streamlined operations. However, there are also social and economic benefits such as job creation, improved customer experiences, and enhanced brand reputation.

Sustainability in Ecommerce: 3 Ways to Make Progress Where It Matters

By Julie Starr • May 21, 2025
Sustainability is no longer a nice-to-have—it's essential. That’s true across every industry, and ecommerce is no exception. But let’s be honest: building a more sustainable ecommerce business isn’t always straightforward. From packaging to supply chains to last-mile delivery, the challenges are real—and often feel like they’re outside your control. But here’s the good news: sustainable ecommerce is absolutely possible. And it doesn’t have to be all or nothing. Small, strategic shifts can make a meaningful difference—not just for the planet, but for your customers and your brand’s longevity. Here are three actionable ways you can move the needle toward a more environmentally responsible ecommerce business. Choose Sustainable Packaging That Works for People and Planet Packaging is often one of the most visible and wasteful—aspects of ecommerce. From oversized boxes to plastic fillers, the impact adds up fast. But it doesn’t have to. Thoughtful, sustainable packaging design can dramatically reduce your environmental footprint. Start by right-sizing your shipments to reduce excess material and emissions. Opt for recycled, recyclable, or compostable materials that align with circular economy principles. Better yet, one option is to design custom boxes with sustainable materials, for example. These custom packaging solutions eliminate unnecessary layers while enhancing your brand’s presentation. These aren’t just more sustainable choices, they’re smarter ones. Today’s customers care about where materials come from, and where they end up. Your packaging can reflect your commitment to both. Partner with Purpose: Choose Sustainable Suppliers Your supply chain is an extension of your brand and one of the most powerful levers you have to reduce your environmental impact. You could end up using more than a few suppliers when you’re running an ecommerce company . It’s always worth making sure these are as sustainable as possible . While you may not control every aspect of your suppliers’ operations, you do control who you choose to work with. Prioritize suppliers who share your commitment to sustainability. Look for transparency in sourcing, third-party certifications, and a clear track record of environmental and ethical practices. Ask the right questions: Are their materials responsibly sourced? Do they minimize waste and emissions? How do they treat their workforce? Choosing partners who align with your values not only improves the sustainability of your products—it strengthens your brand’s integrity and resilience. When your supply chain reflects your mission, it creates trust and long-term value across your business. Lead with Impact: Promote Environmental Awareness Sustainability doesn’t stop at your supply chain. As an ecommerce business, you have a unique platform to elevate environmental causes and inspire meaningful change within and beyond your operations. Sometimes, it’s just a matter of highlighting and supporting various sustainable initiatives and causes around the world. One powerful way to do this is by supporting organizations and initiatives that align with your values. Whether it’s donating a portion of your profits, partnering with mission-driven nonprofits, or amplifying important causes across your website and social channels, your advocacy matters. By shining a light on solutions and inviting your customers to participate, you strengthen your brand’s purpose and build a community rooted in shared responsibility. This isn’t just good for the planet; it’s good for business. Sustainable ecommerce is entirely possible. With the right mindset and a few strategic shifts, your business can lead with integrity, reduce its footprint, and become part of a much-needed transformation in the digital economy.