4 Tips For Reducing Unhappy Or Unimpressive Customer Experiences

Julie Starr • August 4, 2022



In life, you can’t please everyone. When it comes to how we manage our own lives, we tend to accept that as fact and try to do the best we can anyway. We please those we care about and don’t worry about the opinions of those who we may not interact with outside of a few meetings. 

Yet in business, this is not a good strategy . We cannot simply brush away the concerns, worries, or poor experiences of those who, in good faith, tried to interact with our firm. Polite disagreement is fine, such as when we politely lay out the true details of customer interaction in a spiteful review left to damage our brand after we had to deny them service, for example.

However, for the most part, a poor experience is something that we can use to better our firm and understand its operations. Even if the issue wasn’t entirely our fault, it’s good to take responsibility because that’s what can affect change and help inform our actions going forward.

Reducing the amount of unhappy or unimpressive customer experiences is a good target to aim for. If we can reduce this by 20% year on year, that’s worthwhile. Let’s consider how this may be applicable:

Empower Your Customer Support Staff

Solid customer support can turn a bad experience into a good one, or at least one where we become impressed by the level of understanding and care invested into our issue. It’s one thing if someone lets you down, but if someone makes a great and sincere effort to rectify the issue and provide a gesture of goodwill? Are you more likely to trust that individual or entity? We’d say you are.

So, empowering your customer support staff to come with administrative possibilities in rectifying issues, be that adding credit to an account, issuing refunds, getting to the bottom of an issue, and apologizing on behalf of your firm, well, even if it’s the customer’s fault, that can make the entire effort worth it. After all, a customer is much more likely to tell their friends about a bad experience with your firm rather than a good one, so this way you may be pulling the plug on potentially negative word-of-mouth marketing.

Document Everything

From providing order receipts to chat log communication transcripts after a live chat exchange is concluded, all the way up to providing the minute order, packaging, and delivery tracking information, you can be assured that firms that overcommunicate tend to eliminate confusion or worry from the process of interacting with their services.

This means that negative experiences born out of miscommunication or confusion can be effectively eliminated because with every step your business makes, it will have communicated its intent and current status. This way, a complaint that may have come can be assuaged, be that a delivery arriving two days later than expected or perhaps offering a customer a pre-order for new stock rather than thinking they’ve ordered an available item and feeling annoyed that delivery hasn’t been made. Communication, as always, is king.

Use The Best eCommerce Platforms

It’s good to use an eCommerce platform with the features most appropriate for your brand, and you can use https://www.atwix.com/magento-adobe-commerce-vs-shopify/  to better see comparisons between the major players like Adobe commerce, Shopify, and Magento.

When you can integrate a seamless, easy-to-understand, and worthwhile platform, customers find the buying process to be much easier and simpler, and all of the relevant information is communicated with clarity. Platforms like this also help your staff keep on top of their deliverables and workflow, meaning that mistakes are reduced significantly.

Customer Feedback

Unfortunately, you’re not going to be able to assuage or fix every customer issue. For some, one problem is enough for a customer to ignore your business for the rest of their lifetime. That’s just how it goes.

However, these customers are certainly going to feel motivated to express their distaste or concerns, and so leveraging that is always going to be useful. Providing worthwhile portals by which they can raise their concerns and complaints is key. A dedicated email address can work here, accepting public reviews , and of course, passing along communications sent to your support team that may be of relevance. You may also send out anonymous surveys, the completion of which offers a light discount on their next order.

From here, you can use that information to potentially avoid a bad experience for the next user.

Sustainability

While no business wants their customers to have a poor experience, when these instances occur, it’s an opportunity to welcome stakeholder input. Doing so in a transparent manner and incorporating that feedback is critical to the evolution of the business.  For instance, perhaps a customer comments on the product packaging. By inquiring as to the complaint, there may be options to explore sustainable packaging options or even sustainable delivery for the goods.

With this advice, we hope you can more easily reduce unhappy or unimpressive customer experiences going forward.

Eco-Friendly Garden Prep: Summer Tips for a Greener Business Space

By Julie Starr • June 5, 2025
If you're lucky enough to have a garden as part of your business, taking some time to set it up for summer is a great investment of your energy. Not only will it be ready for your customers to spend time in, but you can also incorporate some eco-friendly elements into it. Many people just think about the property and what eco-friendly updates they can make , but there are plenty that you can implement in your garden. This gives you the best of both worlds. You own a sacred and beautiful place for your customers to spend their summer, and at the same time, you can do your part for a better planet. If this is the route you want to take, then you also need to consider how to do this with the different seasons. To help you on your journey, here are some top tips for preparing your garden for summer. Plant trees and flowers Planting trees and flowers in your garden is a must. It will make a beautiful scene of nature for everyone to enjoy. Trees will provide people and animals with shade, as well as provide a habitat for wildlife. More trees are needed in the world because they purify the air that we breathe. Flowers, especially if you plant with pollinators in mind, can be an excellent way to attract bees and butterflies, which contribute largely to the earth. Use natural pest control When preparing your garden for summer, you can do this more sustainably and kindly by using natural pest control. Simply by planting trees and flowers, you are likely to attract lots of different wildlife, some of which may destroy your efforts. While all wildlife should be considered, you may need to take measures. Some better and more eco-friendly ways you can do this, as opposed to spraying toxic chemicals onto your plants and into the air, you can implement companion planting, using protective nets over your crops, choosing resilient plants, using natural repellents, and encouraging natural predators so nature can do its thing. Maintain your garden Maintaining your garden in itself can make it more eco-friendly. Composting your garden waste regularly, and kitchen waste can help you to reduce overall waste and create nutrient-rich soil. This is a great cycle of sustainability. You can also keep on top of things that need cleaning and replacing, so you can recycle the materials for other garden structures and projects, and repurpose things around your garden before they become waste. If you have features in your garden like a swimming pool, then a regular pool maintenance service is going to be vital in keeping your water consumption to a minimum, as when it is cleaned and maintained, it will need to be drained and refilled less as well as using less energy. You could also consider how you can use natural purification methods to reduce chemical usage and support biodiversity right in your backyard. Your garden is just an eco-friendly project waiting to be built. Use these top tips to help you get started.

The Impact of Sustainable Practices on the Food Service Industry

By Julie Starr • June 3, 2025
Sustainability is no longer something that can be considered optional in many businesses, including the food industry. From fast casual to fine dining, businesses face pressure to reduce waste, cut emissions, and use resources responsibly. Customers noticed, so too did regulators. This shift isn't about trends; it's about long-term business health. Operators now rethink everything: ingredients, packaging, equipment, and even furniture. The choices that they make affect cost, reputation, and the environment. Forward-thinking brands see sustainability as a chance to stand out, align with customer values, save money, and future-proof their business. Let's look at how sustainable practices are shaping the future of food service and why furniture choices matter more than ever. Sustainable Sourcing and Supply Chains Restaurants are choosing local, seasonal, and organic ingredients. More often, this reduces transportation emissions and supports nearby farms. It also appeals to customers who want food with a story. Sourcing matters; a restaurant that serves organic produce imported from thousands of miles away loses credibility. Local sourcing, when possible, keeps the supply chain shorter and more resilient. They also build community relationships. Sustainable seafood, fair trade coffee, and certified humane meat are becoming menu standards. But it's not just food; suppliers that use low-impact materials, avoid single-use plastics, or operate zero-waste facilities are getting more attention. Working with responsible vendors reduces environmental impact and strengthens the restaurant's reputation. It also makes it easier to meet sustainability benchmarks and certifications. Reducing Food Waste and Single-Use Plastics Food waste is expensive. Restaurants are responding with better forecasting, smaller portions, and creative ways to repurpose ingredients. Many now donate leftovers or compost scraps. Smart kitchen systems have reduced waste by tracking usage and spoilage. Front of house, more places encourage guests to take home leftovers or offer flexible portion sizes. Single-use plastics are also being phased out; straws, cutlery, and containers are switching to compostable or reusable versions. Many cities now require this, but even without mandates, customers expect it. Small changes make a big difference, such as swapping plastic lids for fiber-based ones or using reusable containers for takeout. In the long run, it also sends a clear message about your brand Energy Efficiency and Equipment Choices Energy use is a major cost for food service businesses. Upgrading to energy-efficient appliances, lighting, and HVAC systems can contribute significantly. Induction cooktops, LED lighting , low-flow faucets, and energy-saving refrigeration reduce the environmental footprint. Some kitchens are even going all-electric to reduce reliance on gas. Smart energy monitoring systems provide real-time insights; this helps operators find waste, track trends, and make better decisions. Beyond the kitchen, some restaurants invest in solar panels or purchase renewable energy. It shows leadership and appeals to customers who care about climate action. Designing with Sustainability in Mind Interior design now plays a role in sustainability. Choosing eco-friendly materials and modular furniture reduces waste and supports the circular economy. Furniture companies that sell food service furniture offer tables, chairs, and booths made from recycled or responsibly sourced wood, metal, and plastics. Their products are durable, stylish, and built to last, reducing the need for frequent replacements. Long-lasting furniture means fewer items in landfills. Plus, some suppliers offer take-back programs or extended product life. The right furniture also supports flexible layouts, which is important for adapting to changing service models like outdoor dining or shared spaces. Aligning with Customer Expectations More diners care about sustainability than ever before. It’s something that is extremely prominent in today’s dining experience. They want to support places that reflect their values. Transparency matters too , diners want to know exactly what businesses are doing to be more sustainable. Posting sourcing details, using certifications, and showing behind-the-scenes efforts builds trust. Sustainability isn't just a back-of-house concern; it should be visible throughout the customer journey. Guests notice packaging, signage, cleaning products, and even furniture. If your chairs are made from reclaimed wood or your tables are built from recycled metal, it becomes part of the story you tell. Employees also want to work for businesses that care; sustainability efforts can boost morale, improve retention, and create a strong workplace culture. Being consistent across all touchpoints helps turn sustainability from a checklist into a core part of your brand identity. Tracking Progress and Measuring Impact To stay on track, businesses need to measure what matters. Sustainability isn't guesswork; it's data-driven. Many restaurants now set goals for waste reduction, water usage, and carbon emissions. Digital dashboards, smart meters, and waste tracking apps provide clear feedback. Certifications like LEED , Green Restaurant Association, or B Corp can help validate progress, but the real value comes from aligning with goals and quickly reporting results. This transparency involves sharing results with staff and customers. This builds trust and shows accountability. Food service brands that track their impact tend to improve faster; they spot problems early and share wins more confidently. A culture of measurement helps maintain steady progress and keeps sustainability top of mind. Collaborating Across the Industry No restaurant can do it alone. Real change happens through partnerships. Food services need ot consider teaming up with local farms, recycling programs, and talking to local councils about any green schemes . This collaboration speeds up progress and helps avoid mistakes. Industry groups and supply networks now host workshops and certifications focused on sustainability. These shared resources help smaller businesses catch up and stay competitive. Technology platforms also make collaboration easier. Apps that connect surplus food with charities or tools for joint purchasing of sustainable goods are helping restaurants work smarter together. By building strong networks, the industry strengthens itself. Working together, sustainability leads to better outcomes and stronger communities. Conclusion: Building a Sustainable Future in Food Service Sustainability touches every part of the food service industry, from menus to materials. The shift toward responsible choices is clear. Restaurants that act now gain a competitive edge; they reduce costs, attract loyal customers, and stay ahead of regulations. The transition doesn't have to be all or nothing; small steps lead to big changes. Choosing eco-friendly furniture, like the options from food service furniture, is one of the smart steps. It shows commitment, supports long-term value, and elevates the dining experience. Sustainability is no longer an add-on; it’s a business essential. For those who embrace it, it can be a source of growth, loyalty, and resilience.