4 Ways AI Can Improve Your Business

There is no denying that AI is changing the world around us, and the benefits can be massive for businesses. AI allows companies to expand their capabilities without stretching themselves too far and can be instrumental in growth and improved service.

As the sector grows thanks to improved capabilities, only 27% of small businesses say they currently use AI, while 44% plan to adopt it reasonably soon, while 77% of all companies use AI to help them get ahead.

If you're on the fence about how AI can help your business, then looking at the following benefits can help you understand how AI could be critical to your continued success.

Increased Personalization

These days, consumers want a more personalized service. They don't wish to receive generic offers or "hello valued customer" emails. They want to experience a customized service that is tailored to their needs and wants. AI can help you to determine data sets that can segment your customers and deliver them the service they need. It can analyze patterns in their browsing history, purchase habits, and demographics, and in the right circumstances, AI can even help improve healthcare delivered to patients. So whether you use ai for email marketing or target customers with abandoned carts, it can be an excellent way of providing consumers with the personal service they are looking for.

Improved Efficiency

AI allows businesses to remove the more time-consuming tasks from employees to have them completed at an increased rate with a higher degree of accuracy. AI unlocks the ability for companies to work at volume, something which isn't always possible with human employees. This means tasks get completed faster, more accurately, and reliably while human workers get to use their talent for other tasks worthy of their skill set, not the mundane ones.

Greater Capabilities

Businesses can unlock AI to help them see new opportunities within the scope of their sector to help support growth and expansion and increase capabilities. An AI for business model expansion can allow companies to unlock data intelligence and analytics to utilize toward further development and find instances to improve their current capabilities. Whether this is increasing output, developing new products, or moving into new areas, AI can support your plans and give you accurate information to move ahead.

Increased Profitability

The reality is that the more your company is able to do, the more profitable it is. AI can be put to work in many parts of business operations, from risk management to personalization and supporting innovation, to name a few to help you achieve this objective.

As mentioned above, once you deploy AI into your operations, you can explore your options to increase efficiency, reduce costs, and increase capabilities. This, in turn, will support an increase in profitability.

AI can offer many benefits to businesses and be utilized in various aspects for improved services, functions, and efficiency. How you use AI within the realm of your company is entirely up to you, but there are numerous benefits to taking the plunge and seeing what it can do for you. Be it to improve efficiency, increase productivity, support marketing, or anything else, AI can be our gateway to bigger and better things.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.