Boosting Your Business Brain: How To Grow In Your Company This Year

Julie Starr • January 10, 2023



As a business owner of any size, you’re more than likely to have been impacted by the busy festive period, which is often followed by a lull in customers, sales, and providing paid-for services. However, this doesn’t have to be a negative thing. It’s worth seeing any quiet times in business as opportunities to focus on moving forward and developing your brand and company. January and the new year is always an opportunity to review previous months and ensure that you can plan how to better yourself and your business during the weeks and months ahead.

Therefore, it’s worth taking some of that extra time to figure out some ways to boost your business brain and ensure that growth and development are part of you and your business’s future in 2023 (and beyond). Having a plan in place will allow you to be proactive and ensure you’re developing further, even if you only gain the knowledge that something isn’t working anymore; that’ll be more knowledgeable than you’ve had previously. The following are some tips and ideas for entrepreneurs who need a boost for a successful year ahead.

Invest In Your Knowledge

There will always be an array of reputable sources with plenty of experience and knowledge in your area of business. And, very often, they share their knowledge, and pass it on to fellow and fledgling entrepreneurs. As such, it’s time to find yourself a talk, a course, or get online to check out webinars like Marie Forleo’s B School , so that you can boost your own knowledge. You will know all there is to know; however, you stand a great chance of boosting your business brain if you’re proactively learning from those who’ve been doing what you do for years. Even seminars by those in different areas of the business could inspire you and your company in various ways. So, start looking into taking the time to continue learning so that you and your business keep growing.

Utilize Your Time

You’ve (hopefully) already decided to make wise decisions regarding your use of time , by committing to further learning. However, there are always ways to fill your time with actions that will benefit you and your business. With so many options available in regard to what you can do, it can feel overwhelming. With that, it’s worth assessing each area of your business and deciding what and where needs work. You can then prioritize specific action items and make them part of your weekly action plan. Be innovative and challenge yourself to think outside the box, and if you feel like you have a great idea; implement it as soon as possible!

Remain Open To Change

As a business owner, you’ll be passionate about what you do, sell, and provide for your customers and clients. However, it’s crucial for your future success to be attentive to timely developments, release attachments to fixed ideas, and be prepared to change. It’s an ever-evolving environment. When you look at change as an adventure, change can often lead you to success and longevity. 

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.