4 Ways The Wellness and Sustainability Worlds Are Merging

Julie Starr • March 18, 2021



Wellness and sustainability are most probably the top trends of the past few years, especially during the pandemic. Dee Agarwal discusses the surge in wellness apps, as more and more people are looking for ways to improve their mental wellbeing during the crisis. Of those people, many are looking for ways to improve their quality of life through sustainable living and health. The wellness and sustainability industries have been slowly merging for some time. Yet now more than ever, they are almost simultaneous.

Mobile Apps

The best way to educate yourself nowadays, especially during the lockdown, is through the internet. Most people use their phones more than a computer or laptop due to ease of access and instant loading. Thus, more people than ever are turning to mobile apps to educate and better themselves within the wellness and sustainable world. There is a multitude of apps out there that promote mindfulness, offer you sustainable recipes, teach you how to improve your health and sustainability routine, and more. Apps make it easy for people to access the latest trends and tips to help them become more centered and focused on how to improve their wellbeing and be more sustainable in everyday life.

Minimal Design

Advocates of the new minimalism movement are consuming less. When they do choose to make purchases they choose goods that are sustainably made and long-lasting, thus keeping more items out of the waste stream. This act is also turning people towards minimal design, which is a beneficial way to improve wellbeing and enhance sustainability. Having less “stuff” helps relax the mind and also reduces a person’s carbon footprint.

A Basic Diet

By caring more about food labeling and additives, consumers are valuing whole food diets. This can have a positive sustainability impact when it is paired with eating with the seasons and minimizing food waste. People are choosing foods that are minimally processed and natural with the belief that eating whole foods in moderation is better than over-processed diet foods to improve their health too.

Holistic Consumerism

Consumers want products that make them feel good mind, body, and soul. A number of brands are offering transparency around sourcing, wages, and supply chain costs in order to help consumers understand their business model. Buying products with a positive message and social justice mission can contribute to higher wages for producers, lower environmental impact, and community development. However, this should be part of the “buy less but buy better” movement so that people do not overconsume. It seems that businesses that do not harm the environment are more popular than ever, as they promote wellness and sustainability. 

These merging methods are helping the world be more aware of what and how they consume in everyday life, which is having a beneficial impact on people’s mental health as well as the planet.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.