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Wellness and sustainability are most probably the top trends of the past few years, especially during the pandemic.
Dee Agarwal
discusses the surge in wellness apps, as more and more people are looking for ways to improve their mental wellbeing during the crisis. Of those people, many are looking for ways to improve their quality of life through sustainable living and health. The wellness and sustainability industries have been slowly merging for some time. Yet now more than ever, they are almost simultaneous.
Mobile Apps
The best way to educate yourself nowadays, especially during the lockdown, is through the internet. Most people use their phones more than a computer or laptop due to ease of access and instant loading. Thus, more people than ever are turning to mobile apps to educate and better themselves within the wellness and sustainable world. There is a multitude of apps out there that promote mindfulness, offer you sustainable recipes, teach you how to improve your health and sustainability routine, and more. Apps make it easy for people to access the latest trends and tips to help them become more centered and focused on how to improve their wellbeing and be more sustainable in everyday life.
Minimal Design
Advocates of the new minimalism movement are consuming less. When they do choose to make purchases they choose goods that are sustainably made and long-lasting, thus keeping more items out of the waste stream. This act is also turning people towards minimal design, which is a beneficial way to improve wellbeing and enhance sustainability. Having less “stuff” helps relax the mind and also reduces a person’s carbon footprint.
A Basic Diet
By caring more about food labeling and additives, consumers are valuing whole food diets. This can have a positive sustainability impact when it is paired with eating with the seasons and minimizing food waste. People are choosing foods that are minimally processed and natural with the belief that eating whole foods in moderation is better than over-processed diet foods to improve their health too.
Holistic Consumerism
Consumers want products that make them feel good mind, body, and soul. A number of brands are offering transparency around sourcing, wages, and supply chain costs in order to help consumers understand their business model. Buying products with a positive message and social justice mission can contribute to higher wages for producers, lower environmental impact, and community development. However, this should be part of the “buy less but buy better” movement so that people do not overconsume. It seems that businesses that do not harm the environment are more popular than ever, as they promote wellness and sustainability.
These merging methods are helping the world be more aware of what and how they consume in everyday life, which is having a beneficial impact on people’s mental health as well as the planet.