4 Ways to Maintain Sustainability During Business Growth

Julie Starr • June 16, 2022

There are many business areas that companies can focus on to improve sustainability practices. As a small business, it feels simpler than most. Although you don’t boast the budget of large corporations, this can make it easier to stick to your values and prevent waste that could harm the environment. Despite this, there may come a time when your company grows. This change can make it challenging to remain sustainable, so how can you maintain your core values during business growth>?

Evaluate Your Scaling Opportunities

Scaling is a crucial aspect of business growth, and it is not as simple as doubling or tripling your requirements. When working to maintain sustainability with a growing enterprise, look at your options. While you may have worked with dependable suppliers previously, they won’t be able to fulfill your growth needs.

You may also have the opportunity to streamline your processes, including logistics and delivery. Researching direct fulfillment services can help you identify companies more suitable for your current and future needs while maintaining customer satisfaction.

Look At High-Quality Materials

With growth on the horizon, you have the opportunity to reconsider the type of materials you use when developing your product. Previously, you may have looked for sustainable materials, but these still don’t match the quality you hope to achieve.

Now you can afford it, think about how better quality means better sustainability as the products last longer and minimize waste at the end of the product journey. Even though you need to ship more and spend more effort manufacturing them, the quality of the materials balances out the extra work.

Consider Policy Adjustments

It’s always worth evaluating your company policies following growth. This allows you to prepare for potential organizational changes and ensures you do not veer too closely toward unsustainable practices.

With the profit increase and customer or client interest, businesses can improve employee working demands. If you previously requested everyone at the office at all times, you may be able to implement flexible working. This reduces carbon emissions as they are no longer driving to work each day and it also means you can reduce energy consumption within the office.

Outline Sustainability Goals

You also need to reconsider your sustainability goals so you’re able to stay on track and even be better as a sustainable business. One recommendation is to take inspiration from other companies that have experienced similar growth and implement their goals into yours.

You can outline your goals for the next six months, year, and five years so you can stay within your sustainable goals more easily. At the same time, look for local causes that could benefit from your assistance. This can also help you balance out additional production or storage demands.

Thriving

A thriving business is something to celebrate, so pat yourself on the back. But, you must avoid the issues previous businesses have encountered during their growth. With more demand, it’s trickier to stick to your value, which means you may be tempted to take non-sustainable shortcuts. If you want to maintain your company’s reputation, you must avoid this at all costs.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.