Unique Strategies To Grow Your Sustainability Business

Julie Starr • June 16, 2022



Running a sustainability business can be difficult. There are many things to consider when trying to grow your company, and it can be hard to know where to start. The following blog will discuss some unique strategies that you can use to grow your sustainability business. It will cover everything from online marketing to networking events and more.

1) Online Marketing

One of the best ways to reach new customers is through online marketing. You can use social media, search engine optimization (SEO), and email marketing to attract new leads. Make sure that your website is up-to-date and easy to navigate. Use strong calls-to-action (CTAs) to encourage people to learn more about your products or services.

For social media , create engaging content that will interest your target audience. Share blog posts, infographics, and other types of content that will help promote your brand. If you have a physical product, take pictures or videos of it in use. For SEO, research keywords that are relevant to your business and use them throughout your website and social media accounts. Email marketing can be a great way to stay in touch with current and potential customers. Send out monthly newsletters with exclusive deals and helpful tips.

2) Networking Events

Another great way to grow your sustainability business is by attending networking events. You’ll have the opportunity to meet other like-minded individuals and learn about new trends in the industry. These events can also be a great way to find new customers or partners. Attend trade shows, conferences, and other events that are relevant to your business.

When you’re at these events, be sure to dress professionally and have plenty of business cards on hand. Introduce yourself to as many people as possible and strike up conversations. Exchange contact information with those who seem interested in what you do. Follow up with them after the event so you can continue the conversation.

3) Business Lawyer

It’s essential to have a business lawyer on your side when you’re running a sustainability business. They can help you with everything from contracts to intellectual property law. A lawyer will also be able to advise you on the best way to grow your business. They can help you navigate the legal landscape and avoid any pitfalls along the way.

When choosing a Business Lawer , be sure to find someone who has experience with sustainability businesses. Ask for referrals from other entrepreneurs or look for lawyers who specialize in green businesses. Once you find a few potential options, set up consultations so you can learn more about their services and fees.

4) Green Certification

One way to make your sustainability business stand out is by getting green-certified. This certification shows that you’re committed to operating in a sustainable way. It can also help you attract new customers who are looking for eco-friendly products and services. There are a few different ways to get green-certified, so do some research to find the best option for your business.

The process of getting green-certified can vary depending on the organization you choose. But generally, you’ll need to fill out an application and provide documentation of your sustainable practices. You may also need to undergo an audit from a third-party organization. Once you’re certified, be sure to promote it on your website and social media accounts.

5) Collaborations

Collaborating with other businesses is a great way to grow your sustainability business. You can team up on marketing campaigns, product development, or even just co-hosting events. This type of partnership can help you reach a new audience and get people interested in your business. It’s also a great way to build relationships with other entrepreneurs.

When looking for collaborators, find businesses that complement what you do. For example, if you sell sustainable furniture, team up with an eco-friendly cleaning company. If you have a physical storefront, collaborate with a local farm-to-table restaurant. There are endless possibilities for collaborations, so get creative and think outside the box.

6) Employee Referral Program

A great way to grow your sustainability business is by starting an employee referral program . This type of program incentivizes your employees to refer new customers or clients to your business. You can offer a cash bonus, paid time off, or even just a gift card. The key is to make the reward worth their while.

To get started, create some guidelines for the program. Decide how much you’re willing to pay out and what type of referrals you’re looking for. Then promote the program to your employees and let them know how they can start referring people. Keep track of the results so you can see how effective it is and make adjustments as needed.

In conclusion, there are many unique strategies you can use to grow your sustainability business. By networking, collaborating, and getting green-certified, you’ll be able to stand out from the competition. You can also attract new customers and employees by starting an employee referral program.

 

Turning the Tide: How Brands Can Engage Consumers on Water Sustainability

By Julie Starr • January 30, 2025
Online conversations about water sustainability are surging. According to Diageo’s latest report , social media discussions on this topic have grown by 186% year over year, reflecting a significant shift in consumer interest. With over 94.3 million search and social media interactions, water pollution, climate change, and regional water crises are dominating discussions. As digital engagement experts, Taiga Company understands that brands must not only participate in these conversations but lead them in a way that is authentic, action-driven, and impactful. Here’s how brands can navigate this rising tide of interest in water sustainability while leveraging digital strategies that drive real engagement. Why Water Sustainability Matters to Your Audience Diageo’s report highlights several key takeaways for brands looking to communicate effectively about water sustainability: Consumers expect brands to take action – Messaging should showcase tangible sustainability efforts, not just corporate commitments. Emotive storytelling increases engagement – Brands that use powerful storytelling techniques see up to a 33% boost in engagement. Timing and relevance are critical – Water-related conversations spike seasonally and regionally. For instance, in India, discussions peak during the monsoon season, while in Mexico, the ongoing water crisis fuels year-round concern. Digital-first strategies are a must – Social media, PR, and digital campaigns drive consumer awareness and action. Brands that align their content, messaging, and engagement strategies with these findings will be best positioned to connect with consumers in meaningful ways. How Taiga Company Helps Brands Drive Meaningful Engagement At Taiga Company, we specialize in helping brands connect with purpose-driven audiences through strategic digital engagement. Here’s how we can help your brand capitalize on the growing interest in water sustainability : Brand Strategy & Thought Leadership - Water sustainability is more than a trending topic—it’s a movement. We help position your brand as an industry leader by crafting compelling narratives and thought leadership strategies that align with consumer concerns. Stakeholder Engagement & Digital Campaigns - Brands that actively engage in these conversations see stronger consumer trust and loyalty. We develop impact-driven digital campaigns that resonate across social media, industry networks, and key global markets. Corporate Communications & PR - Consumers demand authenticity and action. We craft transparent, results-focused PR strategies that showcase your brand’s sustainability initiatives in ways that build trust and credibility. Social Media Marketing & Community Building - With conversations around water sustainability happening online in real-time, brands need an agile social media strategy to stay relevant. Our team creates engaging, data-driven social content that drives awareness, advocacy, and action. The Time to Act Is Now Consumers are paying attention, and brands that communicate their water sustainability efforts effectively will stand out. By aligning your messaging with the right timing, storytelling, and digital strategy, you can build deeper connections with environmentally conscious audiences.  At Taiga Company, we help brands amplify their voice, engage their audience, and drive impact. Let’s make waves together.

Leveraging Social Media to Engage Stakeholders in Environmental and Corporate Sustainability

By Julie Starr • January 27, 2025
Social media has transformed from a perceived "trend" into an essential tool for businesses to connect with their audiences. It is a cost-effective and dynamic way to personalize a brand and foster meaningful relationships with both existing and potential stakeholders. However, many companies miss the mark by focusing too heavily on pushing corporate messaging rather than fostering genuine engagement. When used thoughtfully, social media becomes a bridge between the corporate world and its stakeholders, especially when addressing critical topics like environmental and corporate sustainability. Why Social Media Matters for Sustainability Engagement Social media provides businesses with an opportunity to access and leverage social intelligence—the insights gained from observing and analyzing online conversations. This intelligence is invaluable for understanding stakeholder concerns, interests, and values. By utilizing social media’s openness and users’ willingness to discuss almost anything online, companies can gather data to inform their sustainability strategies and communication efforts. Stakeholders today expect more than generic corporate messaging. They want to see how companies align their actions with broader sustainability goals. Social media is a platform where businesses can showcase transparency, share progress, and create dialogue around environmental and corporate responsibility initiatives. Crafting a Stakeholder-Centric Social Media Strategy A successful social media strategy starts with understanding what stakeholders care about. To create content that resonates, consider the following guiding questions: What are the primary incentives or goals that stakeholders prioritize? Tailor your content to highlight how your sustainability initiatives address these priorities. What preconceived ideas do stakeholders have about the issues being communicated? Address these head-on to build trust and credibility. What concerns or objections might stakeholders raise? Anticipate and respond to these concerns in a transparent and constructive manner. What communication styles resonate with your audience? Determine whether stakeholders respond better to data-driven content or inspiring narratives and adapt accordingly. How does your messaging align with corporate values? Reinforce your company’s commitment to sustainability through consistent and value-driven communication. What metaphors, images, or stories will appeal to stakeholders? Use visuals and storytelling to make complex sustainability topics relatable and engaging. Why should stakeholders find your definition of success compelling? Demonstrate how your goals align with broader environmental and societal benefits. What other issues must be addressed to build credibility? Ensure your messaging doesn’t overlook topics that matter most to your audience. What are the intended and unintended consequences of your messaging? Consider how your communications will shape future stakeholder relationships and perceptions. Turning Insights into Action By incorporating a 360-degree assessment of stakeholder engagement, businesses can use social media to: Educate audiences about their sustainability efforts. Showcase measurable progress and impact. Engage in two-way conversations to gather feedback and improve initiatives. Build a community of advocates who share and amplify sustainability messages. The Power of Collaboration and Authenticity Authenticity is the cornerstone of effective sustainability communication. Stakeholders are more likely to engage with brands that demonstrate genuine commitment and transparency. Share real stories, admit challenges, and celebrate milestones. Additionally, collaborate with influencers, non-profits, and other organizations to amplify your message and showcase a collective commitment to sustainability.  Partner with Taiga Company for Strategic Social Media Engagement Navigating the complexities of social media engagement can be challenging, but you don’t have to do it alone. At Taiga Company, we specialize in crafting tailored social media strategies that connect businesses with their stakeholders while driving environmental and corporate sustainability goals. Let us help you create meaningful, impactful conversations that inspire action and foster lasting relationships.
Share by: