4 Ways You’re Wasting Your Marketing Budget

Julie Starr • December 24, 2020



Having a marketing budget is a must if you want to promote and grow your company. It’s there to allow you to advertise your business and bring in customers across the channels that make the most sense for you. But what if you’re spending money on marketing and that money is going to waste? Your business needs to use its marketing budget as wisely as possible so that you’re making money, not losing it. Even when you’re turning a profit, you could still be making less than you could be because your marketing spend is wasteful. Take a look at some of the big reasons you might be wasting money.

No Strategy

A marketing strategy is crucial if you want to be successful with your marketing plan. If you simply go ahead without trying to plan anything, you won’t be making informed decisions. Even if you manage to stumble into some successful moves at first, you will eventually find that you don’t really know what to do next. You need a strategy that forces you to set goals and work out the best methods for promoting your business. You should think about what marketing channels to use and how to make the most of them with your budget.

Poor Targeting

How well do you know your audience? Even if you know your target market well, are you actually targeting them properly? Poor targeting on marketing such as pay per click ads can be as good as throwing money down the drain. You’re wasting cash if your ads aren’t being seen by the right people. You can solve this issue with the right PPC management , which can take over your ads and improve the targeting. Your ads can be very cost-effective if only you use targeting tools correctly, but first you need to understand your audience.

Not Tracking Results

 

Do you know how well your marketing choices are working out? If you don’t know whether you’re getting positive results, you’re potentially wasting a lot of money. You need to know whether you’re getting leads or sales from your marketing and you can’t do that without tracking and measuring. There are various tools and methods for doing this, from online analytics tools like Google Analytics to CRM software. You can also leverage the best youtube link shortener tools for your marketing videos. Content creators and brands use link-tracking tools to help them make data-driven decisions by obtaining real-time campaign analytics on each link you create, user location, and how often viewers click a link. Understanding who discovered your business and where it came from can give insights to tailor your content marketing strategy. When you start tracking results, you will have a much clearer idea of the return on investment that you’re getting and how to improve it.

 

Budget Is Too Small

A bloated marketing budget can be a problem, but you might not realize that a small budget can be an issue too. If your budget isn’t big enough, you might be wasting the money that you are spending. By not doing enough to actually have a real effect on your business’s performance, you’re just spending money that isn’t really doing anything. You might need to consider increasing your marketing budget if you really want to have an impact.

Stop wasting your marketing budget and put it to good use by reassessing your spend and your marketing activities.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.