4 Ways You’re Wasting Your Marketing Budget

Julie Starr • December 24, 2020



Having a marketing budget is a must if you want to promote and grow your company. It’s there to allow you to advertise your business and bring in customers across the channels that make the most sense for you. But what if you’re spending money on marketing and that money is going to waste? Your business needs to use its marketing budget as wisely as possible so that you’re making money, not losing it. Even when you’re turning a profit, you could still be making less than you could be because your marketing spend is wasteful. Take a look at some of the big reasons you might be wasting money.

No Strategy

A marketing strategy is crucial if you want to be successful with your marketing plan. If you simply go ahead without trying to plan anything, you won’t be making informed decisions. Even if you manage to stumble into some successful moves at first, you will eventually find that you don’t really know what to do next. You need a strategy that forces you to set goals and work out the best methods for promoting your business. You should think about what marketing channels to use and how to make the most of them with your budget.

Poor Targeting

How well do you know your audience? Even if you know your target market well, are you actually targeting them properly? Poor targeting on marketing such as pay per click ads can be as good as throwing money down the drain. You’re wasting cash if your ads aren’t being seen by the right people. You can solve this issue with the right PPC management , which can take over your ads and improve the targeting. Your ads can be very cost-effective if only you use targeting tools correctly, but first you need to understand your audience.

Not Tracking Results

 

Do you know how well your marketing choices are working out? If you don’t know whether you’re getting positive results, you’re potentially wasting a lot of money. You need to know whether you’re getting leads or sales from your marketing and you can’t do that without tracking and measuring. There are various tools and methods for doing this, from online analytics tools like Google Analytics to CRM software. You can also leverage the best youtube link shortener tools for your marketing videos. Content creators and brands use link-tracking tools to help them make data-driven decisions by obtaining real-time campaign analytics on each link you create, user location, and how often viewers click a link. Understanding who discovered your business and where it came from can give insights to tailor your content marketing strategy. When you start tracking results, you will have a much clearer idea of the return on investment that you’re getting and how to improve it.

 

Budget Is Too Small

A bloated marketing budget can be a problem, but you might not realize that a small budget can be an issue too. If your budget isn’t big enough, you might be wasting the money that you are spending. By not doing enough to actually have a real effect on your business’s performance, you’re just spending money that isn’t really doing anything. You might need to consider increasing your marketing budget if you really want to have an impact.

Stop wasting your marketing budget and put it to good use by reassessing your spend and your marketing activities.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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