5 Business Strategies Your Business Should Consider to Move Towards Sustainability

Julie Starr • July 6, 2021

The corporate world is becoming more aware and proactive to reduce its carbon footprint on the planet. As a result, there is a general shift from the traditional business model to more responsible and environmentally conscious structures. It won’t be long until this demand for sustainability has legal consequences for businesses worldwide.

Therefore, since this shift is inevitable, it is in your business’s best interest that you get on board and seek out partners who share these sentiments. Sustainability has three facets: social, economic, and environmental. If your business can attain these facets, it will cater to market demands and make profits.

There are several ways to attain sustainability, and your business can take any of these paths. However, the following suggestions can guide your business in the preliminary phase:

Improve Business Visibility and Sales

As you may know, advertisers have had a problem with Google Ads, and other social media advertising platforms don’t necessarily channel your posts to the target audience. Anyone has a chance to see your advert, but the conversions are not guaranteed. Through private marketplace advertising , you can contact your buyer directly.

PMPs also eliminate the many cases of ad fraud and going to the wrong audiences. Such scenarios are otherwise impossible with traditional public advertising. Eventually, through PMPs, your business can attain economic sustainability from the guaranteed sales.

Go paperless and Recycle

Thanks to cloud technology, you can store your data on the database. So say goodbye to the physical safes at your offices and embrace firewalls and cybersecurity strategies to protect business information.

Moreover, whenever possible, recycle anything you can get your hands on, be it glass, plastic or metals. Contribute to the elimination of all landfills and the dumping of waste in developing nations.

Embrace Ethical Transparency

The age of politics around business conduct is almost gone. Your business should openly declare its policies and the health of its supply chain. Because, for the first time in history, the lowest people in the supply chain have a voice as well, and you need to provide humane working conditions for them. These changes will guarantee business social sustainability in the long run.

Know the Community around You

Corporate philanthropy is at its highest, and your business will do well to understand how to go about taking part in mitigating community disasters and calamities . Therefore, as a business, involve yourself in any local fundraiser or awareness campaign.

For example, if frequent forest fires around your area of operation, involve your business to fund relief services to affected communities. This involvement will tackle social sustainability as well.

Eliminate Overproduction and Limit Wastage

For your business’ economic sustainability, continually optimize your profit margins. In the corporate world, this translates to innovation to reduce overall production costs. Furthermore, do not produce anything you don’t need to cut down on extra fees. However, if there are extras, find ways to recycle or reuse them to avoid wastage .

Final Thoughts

Sustainability by definition manifests in terms of people, the planet, and profits. If you want to remain operational for a long time as a business, you will need to attain the three; there are no shortcuts. The days of firms disregarding the welfare and safety of people or the planet are long gone.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.