5 Business Strategies Your Business Should Consider to Move Towards Sustainability

Julie Starr • July 6, 2021



The corporate world is becoming more aware and proactive to reduce its carbon footprint on the planet. As a result, there is a general shift from the traditional business model to more responsible and environmentally conscious structures. It won’t be long until this demand for sustainability has legal consequences for businesses worldwide.

Therefore, since this shift is inevitable, it is in your business’s best interest that you get on board and seek out partners who share these sentiments. Sustainability has three facets: social, economic, and environmental. If your business can attain these facets, it will cater to market demands and make profits. 

There are several ways to attain sustainability, and your business can take any of these paths. However, the following suggestions can guide your business in the preliminary phase:

Improve Business Visibility and Sales

As you may know, advertisers have had a problem with Google Ads, and other social media advertising platforms don’t necessarily channel your posts to the target audience. Anyone has a chance to see your advert, but the conversions are not guaranteed. Through private marketplace advertising , you can contact your buyer directly. 

PMPs also eliminate the many cases of ad fraud and going to the wrong audiences. Such scenarios are otherwise impossible with traditional public advertising. Eventually, through PMPs, your business can attain economic sustainability from the guaranteed sales.

Go paperless and Recycle

Thanks to cloud technology, you can store your data on the database. So say goodbye to the physical safes at your offices and embrace firewalls and cybersecurity strategies to protect business information.

Moreover, whenever possible, recycle anything you can get your hands on, be it glass, plastic or metals. Contribute to the elimination of all landfills and the dumping of waste in developing nations.

Embrace Ethical Transparency

The age of politics around business conduct is almost gone. Your business should openly declare its policies and the health of its supply chain. Because, for the first time in history, the lowest people in the supply chain have a voice as well, and you need to provide humane working conditions for them. These changes will guarantee business social sustainability in the long run.

Know the Community around You

Corporate philanthropy is at its highest, and your business will do well to understand how to go about taking part in mitigating community disasters and calamities . Therefore, as a business, involve yourself in any local fundraiser or awareness campaign.

 For example, if frequent forest fires around your area of operation, involve your business to fund relief services to affected communities. This involvement will tackle social sustainability as well.

Eliminate Overproduction and Limit Wastage

For your business’ economic sustainability, continually optimize your profit margins. In the corporate world, this translates to innovation to reduce overall production costs. Furthermore, do not produce anything you don’t need to cut down on extra fees. However, if there are extras, find ways to recycle or reuse them to avoid wastage .

Final Thoughts 

Sustainability by definition manifests in terms of people, the planet, and profits. If you want to remain operational for a long time as a business, you will need to attain the three; there are no shortcuts. The days of firms disregarding the welfare and safety of people or the planet are long gone.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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