5 Creative Ways to Get Your Brand Message Across

Julie Starr • February 25, 2022



There is much more to attracting clients than simple advertising. And in the 21st century, using creative ways to get your brand noticed requires a mix of the traditional and contemporary.

TV Commercials

Billions of people each day watch TV, where the power of advertising is prominent. TV advertising is more successful than any other media source, and adults spend 23 times more minutes watching ads on TV than on their phones or tablets. But making an effective advertisement is challenging and requires a professional touch. So, a reputable video production company will work with you to develop an ad around what your brand stands for. As a result, sustainability and green messages can become associated with your company.

Local Collaboration

Establishing solid connections with a community can be done through local collaboration. For example, you can effectively market your brand and image to the public via local artists, singers, and writers. Additionally, you can offer brand promotion with fun activities. Examples include workshops, talent competitions, and training. Also, local artists are helpful for advertising through traditional media, and even better if they have a social media following. These include original art, creative video collaboration, and photography.

Blogging, Vlogging, and Podcasts

Blogs, vlogs, and podcasts offer excellent value as an alternative to paid advertising. You can begin any of these with minimal expenses on platforms like YouTube. Podcasting is one of the fastest-growing media forms today, with comic book podcasts currently a popular form of entertainment. Therefore, simply talking about your green passions , such as recycling, can be inserted into a related topic. Further, relevant blogs are a great way to reach a large audience for little or no money. It is estimated that 4 billion people browse their favorite blogs every day. All it takes is for you to have a content brief in place so you know what you write about. Then you can start generating content to promote your brand and reach your target audience.

Influencer Marketing

A well-known online influencer is likely to increase interest in your company. Influencers include online celebrities like Michelle Phan and PewDiePie. They’re trendy and have lots of followers. Therefore they have instant reach to millions of potential customers. However, influencers don’t simply accept money for mentions, so your message needs to resonate with them. But some influencers will often review free stuff. Utilizing the power of influencer marketing in this way is a modern, authentic, and trusted method of social media promotion.

Social Media Ads

Social media is big business today. But with just one post, you can reach millions. Your business may not be able to afford the cost of marketing, but free advertising from likes and shares can make your posts go viral. Nevertheless, there is a range of social advertising options, and it’s hard to stand out in a sea of ads. When people scroll through targeted ads, a professional brand video company will create materials that grab their attention. Engaging users and potential customers further is an excellent way to build buzz around your message.

Summary

There are many ways you can promote a message over multiple mediums. Working with talented people is the best and works well when your message resonates with theirs.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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