5 Creative Ways to Get Your Brand Message Across

Julie Starr • February 25, 2022



There is much more to attracting clients than simple advertising. And in the 21st century, using creative ways to get your brand noticed requires a mix of the traditional and contemporary.

TV Commercials

Billions of people each day watch TV, where the power of advertising is prominent. TV advertising is more successful than any other media source, and adults spend 23 times more minutes watching ads on TV than on their phones or tablets. But making an effective advertisement is challenging and requires a professional touch. So, a reputable video production company will work with you to develop an ad around what your brand stands for. As a result, sustainability and green messages can become associated with your company.

Local Collaboration

Establishing solid connections with a community can be done through local collaboration. For example, you can effectively market your brand and image to the public via local artists, singers, and writers. Additionally, you can offer brand promotion with fun activities. Examples include workshops, talent competitions, and training. Also, local artists are helpful for advertising through traditional media, and even better if they have a social media following. These include original art, creative video collaboration, and photography.

Blogging, Vlogging, and Podcasts

Blogs, vlogs, and podcasts offer excellent value as an alternative to paid advertising. You can begin any of these with minimal expenses on platforms like YouTube. Podcasting is one of the fastest-growing media forms today, with comic book podcasts currently a popular form of entertainment. Therefore, simply talking about your green passions , such as recycling, can be inserted into a related topic. Further, relevant blogs are a great way to reach a large audience for little or no money. It is estimated that 4 billion people browse their favorite blogs every day. All it takes is for you to have a content brief in place so you know what you write about. Then you can start generating content to promote your brand and reach your target audience.

Influencer Marketing

A well-known online influencer is likely to increase interest in your company. Influencers include online celebrities like Michelle Phan and PewDiePie. They’re trendy and have lots of followers. Therefore they have instant reach to millions of potential customers. However, influencers don’t simply accept money for mentions, so your message needs to resonate with them. But some influencers will often review free stuff. Utilizing the power of influencer marketing in this way is a modern, authentic, and trusted method of social media promotion.

Social Media Ads

Social media is big business today. But with just one post, you can reach millions. Your business may not be able to afford the cost of marketing, but free advertising from likes and shares can make your posts go viral. Nevertheless, there is a range of social advertising options, and it’s hard to stand out in a sea of ads. When people scroll through targeted ads, a professional brand video company will create materials that grab their attention. Engaging users and potential customers further is an excellent way to build buzz around your message.

Summary

There are many ways you can promote a message over multiple mediums. Working with talented people is the best and works well when your message resonates with theirs.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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