Here’s How Blockchain Can Save The Environment

Julie Starr • February 27, 2022



Blockchain is a digital ledger of purchases that is stored in ‘blocks’. The record is decentralized and can be securely stored without the need of a third party to maintain the data. It is the backbone of cryptocurrency like Bitcoin. Cryptocurrencies are making significant steps towards reducing their carbon emissions, making them in many cases far more environmentally sustainable. Here’s how blockchain can save the environment.

Blockchain Companies Committing To Clean Energy

If private blockchain companies commit to going green, this will have a huge impact on both cryptocurrency mining and what the funds generated from mining can be poured back into. Green blockchain companies could encourage green mining farms, and stipulate that funds should be poured into sustainable energy. As the backbone of crypto, blockchain companies can and should hold sway over how digital currency is mined.

Move To A Proof Of Stake System (POS)

Ethereum is one of the first cryptocurrencies to go green, with their new POS concept taking precedence over the old proof of work (POW) system. The POW system is where members of a network, or ‘miners’ have to solve a mathematical puzzle. It is a form of competition used to generate new blocks and currency. It takes a huge amount of energy. POS is an alternative where you stake your coins in order to complete transactions. It takes far less energy to create coins and is a great alternative to the previous model.

The Crypto Climate Pledge

Many blockchain and crypto companies are making an investment in green and clean technology, with the Crypto climate pledge. This Accord stipulates that all crypto and blockchain companies should be creating digital currencies using sustainable energy by 2025. They aim to do this through the use of open source technology and investment into sustainable energy. 

Work With Crypto That Doesn’t Use Mining

There are many new and emerging cryptocurrencies that blockchain companies could work with that do not rely on mining at all. Crypto like Nano has existed since 2015. It uses blockchain-lattice technology, which relies on each user having a unique receive and send block unique to them. They can create their own chain, making this both secure and easy to verify without mining.

Climate Pledges And Redistribution

Blockchain and crypto could help save the environment by using its systems for climate pledges. One proposal would be that countries, states or companies pledge a certain amount of money to reduce their carbon emissions. Should that country, state, or company fail to reduce their emissions, then their deposit would be redistributed to those that have met the terms of their pledge.

Conclusion

Blockchain and crypto have already made huge inroads into reducing their own carbon emissions, with emerging new currencies that move away from mining and instead look at additional encryption or proof of stake workflows to overcome their use of fossil fuels. They are also looking to use their technology to facilitate investment and pledges to reverse climate change.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.