Here’s How Blockchain Can Save The Environment

Julie Starr • February 27, 2022



Blockchain is a digital ledger of purchases that is stored in ‘blocks’. The record is decentralized and can be securely stored without the need of a third party to maintain the data. It is the backbone of cryptocurrency like Bitcoin. Cryptocurrencies are making significant steps towards reducing their carbon emissions, making them in many cases far more environmentally sustainable. Here’s how blockchain can save the environment.

Blockchain Companies Committing To Clean Energy

If private blockchain companies commit to going green, this will have a huge impact on both cryptocurrency mining and what the funds generated from mining can be poured back into. Green blockchain companies could encourage green mining farms, and stipulate that funds should be poured into sustainable energy. As the backbone of crypto, blockchain companies can and should hold sway over how digital currency is mined.

Move To A Proof Of Stake System (POS)

Ethereum is one of the first cryptocurrencies to go green, with their new POS concept taking precedence over the old proof of work (POW) system. The POW system is where members of a network, or ‘miners’ have to solve a mathematical puzzle. It is a form of competition used to generate new blocks and currency. It takes a huge amount of energy. POS is an alternative where you stake your coins in order to complete transactions. It takes far less energy to create coins and is a great alternative to the previous model.

The Crypto Climate Pledge

Many blockchain and crypto companies are making an investment in green and clean technology, with the Crypto climate pledge. This Accord stipulates that all crypto and blockchain companies should be creating digital currencies using sustainable energy by 2025. They aim to do this through the use of open source technology and investment into sustainable energy. 

Work With Crypto That Doesn’t Use Mining

There are many new and emerging cryptocurrencies that blockchain companies could work with that do not rely on mining at all. Crypto like Nano has existed since 2015. It uses blockchain-lattice technology, which relies on each user having a unique receive and send block unique to them. They can create their own chain, making this both secure and easy to verify without mining.

Climate Pledges And Redistribution

Blockchain and crypto could help save the environment by using its systems for climate pledges. One proposal would be that countries, states or companies pledge a certain amount of money to reduce their carbon emissions. Should that country, state, or company fail to reduce their emissions, then their deposit would be redistributed to those that have met the terms of their pledge.

Conclusion

Blockchain and crypto have already made huge inroads into reducing their own carbon emissions, with emerging new currencies that move away from mining and instead look at additional encryption or proof of stake workflows to overcome their use of fossil fuels. They are also looking to use their technology to facilitate investment and pledges to reverse climate change.

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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