Here’s How Blockchain Can Save The Environment

Julie Starr • February 27, 2022



Blockchain is a digital ledger of purchases that is stored in ‘blocks’. The record is decentralized and can be securely stored without the need of a third party to maintain the data. It is the backbone of cryptocurrency like Bitcoin. Cryptocurrencies are making significant steps towards reducing their carbon emissions, making them in many cases far more environmentally sustainable. Here’s how blockchain can save the environment.

Blockchain Companies Committing To Clean Energy

If private blockchain companies commit to going green, this will have a huge impact on both cryptocurrency mining and what the funds generated from mining can be poured back into. Green blockchain companies could encourage green mining farms, and stipulate that funds should be poured into sustainable energy. As the backbone of crypto, blockchain companies can and should hold sway over how digital currency is mined.

Move To A Proof Of Stake System (POS)

Ethereum is one of the first cryptocurrencies to go green, with their new POS concept taking precedence over the old proof of work (POW) system. The POW system is where members of a network, or ‘miners’ have to solve a mathematical puzzle. It is a form of competition used to generate new blocks and currency. It takes a huge amount of energy. POS is an alternative where you stake your coins in order to complete transactions. It takes far less energy to create coins and is a great alternative to the previous model.

The Crypto Climate Pledge

Many blockchain and crypto companies are making an investment in green and clean technology, with the Crypto climate pledge. This Accord stipulates that all crypto and blockchain companies should be creating digital currencies using sustainable energy by 2025. They aim to do this through the use of open source technology and investment into sustainable energy. 

Work With Crypto That Doesn’t Use Mining

There are many new and emerging cryptocurrencies that blockchain companies could work with that do not rely on mining at all. Crypto like Nano has existed since 2015. It uses blockchain-lattice technology, which relies on each user having a unique receive and send block unique to them. They can create their own chain, making this both secure and easy to verify without mining.

Climate Pledges And Redistribution

Blockchain and crypto could help save the environment by using its systems for climate pledges. One proposal would be that countries, states or companies pledge a certain amount of money to reduce their carbon emissions. Should that country, state, or company fail to reduce their emissions, then their deposit would be redistributed to those that have met the terms of their pledge.

Conclusion

Blockchain and crypto have already made huge inroads into reducing their own carbon emissions, with emerging new currencies that move away from mining and instead look at additional encryption or proof of stake workflows to overcome their use of fossil fuels. They are also looking to use their technology to facilitate investment and pledges to reverse climate change.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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