5 Reasons Why Sustainable Cybersecurity Is More Business-Critical Than Ever Before

Julie Starr • May 4, 2022



Every business worth its salt today knows that cybersecurity is an important issue. Companies are more connected than ever before, and they rely more intensely on their digital assets than they did even five years ago. 

However, with the explosion in the digital economy has come ever-greater security risks. Cybersecurity is becoming less sustainable. Hackers, both private and state-backed, threaten companies across the board and can cause tremendous disruption. Even small players, such as kids in dorm rooms, can cause millions of dollars worth of losses if they get a lucky break. State-sponsored attacks can bring down entire power grids and Fortune 500 enterprises. 

Cybersecurity, therefore, is becoming more business-critical. Criminals are becoming more brazen in their attacks, and the losses are potentially higher than they ever were before. 

In this post, we take a look at some of the reasons why implementing sustainable cybersecurity is more business-critical than ever before. In this post, you’ll learn why it matters and, hopefully, why you should take action right now to bolster your defenses. 

Cyberattacks Affect Everyone

If you think that hackers only go after big business, you’re sadly mistaken. While high-profile brands have come under attack in the past, they’re not the only target. In fact, criminals attempt to compromise security at small businesses far more often, mainly because they are softer targets. 

Don’t fall into the trap of believing that you have nothing to offer hackers. Even though you run a small business, there is still value in your data, and accessing your network. If hackers can get user names, passwords, credit card details, or mission-critical data, they can easily profit from their attacks. 

Small businesses face around 4,000 hacks every day. The most common demand is ransom payments for the release of data. Companies wind up forking out hundreds of thousands of dollars, perhaps even millions, to get their money back. 

Even if your company isn’t attacked, you can still suffer the fallout. A digital attack on a nuclear power plant, for instance, could lead to a level of devastation that forces you to shut down operations for a time. In this scenario, it’s not just the loss of money that’s the problem, but the loss of life as well. 

Rapid Changes In Technology Are Leading To More Hacking Opportunities

The pace of digital change accelerated dramatically after 2010. Cloud computing and smartphones combined to produce a digital landscape that both firms and consumers enjoy today. 

However, this pace of development was a nightmare for cyber security companies . By 2009, they were just about getting to grips with protecting conventional operating systems from cyberattacks. However, after mass cloud computing, that all changed. New integrated technologies meant new vulnerabilities for hackers to exploit, and that’s exactly what happened. 

For instance, cloud computing grew by around 50 percent per year after 2012. During the build-out phase, hackers exploited a vast array of vulnerabilities and brought many companies to their knees. New frontiers now include IoT, which is yet to have a fully-fleshed out security architecture, and AI. Hackers are even developing machine learning tools that make it easier for them to identify and exploit weaknesses in company defenses. 

The Damage To Business Is Enormous

Hackers are causing tremendous damage to businesses and organizations across the world. Furthermore, it’s not just the direct cost of the attack, either, that’s the problem. That’s often manageable. Instead, it’s the brand reputation and the massive fines that governments impose on firms that fail to protect their data. It’s one of the few examples where the victim of a crime gets punished. 

Big companies across the globe have fallen foul of hacks. Facebook, for instance, saw more than 540 million customer records exposed because of a data breach on AWS. Equifax also lost 147 million customer records to hackers, costing the firm an estimated $439 million. Even the NHS in the UK was brought to its knees by hackers by an attack that resulted in the loss of patient records and difficulties in cleaning up afterward. 

Failed Cybersecurity Policy Is Leading To Increasing Regulations

Governments aren’t happy about the fact that companies are falling foul of hackers and are actively looking to punish those that do. From the standpoint of the authorities, it is the responsibility of firms to protect themselves and their customers against malicious entities, not the other way around. 

While these laws are unfair, they are likely coming, if they are not already here. Already there are laws that allow both consumers and governments themselves to litigate against firms that fail to adequately protect data. In the future, the laws are likely to become more draconian and firms are going to have to step up their cybersecurity efforts, whether or not they have the resources to do so. 

Cybercrime Damages Personal Privacy

Even though governments reserve the right to scrutinize your personal finances and install cameras that watch you wherever you go, they have different standards for private enterprise. Companies must protect personal privacy at all costs, or face fines. 

In today’s cybersecurity environment, that’s a problem. There are so many different types of potential attacks, including worms, phishing, viruses and malware. In some cases, simply fraud is sufficient to compromise a network. Better passwords won’t cut it. 

As such, personal data loss is a major issue. Yahoo, for instance, lost three billion customer accounts to hackers in a 2013 breach, an event that nearly wiped out the company and left Google unchallenged. 

What’s more, around one in fifteen people globally fall foul of cybercrime every year, meaning that if you’ve escaped it so far, you’re one of the lucky ones. Identity fraud is a major issue. 

Unfortunately, rates of cybercrime are increasing. Around 70 percent of business leaders believe that their organizations are vulnerable to an attack . Only a small percentage said that they had systems in place to defend themselves from the full array of potential attacks out there. 

Therefore, companies like yours need to act now to make network protection sustainable. If you can’t afford to bring cybersecurity in-house, outsource your networks and make them someone else’s responsibility.

By Julie Starr August 9, 2025
Running an online business can feel like a constant balancing act. You’re trying to grow, keep customers happy, and still have time for yourself. The trick to making it all work long-term is to build habits and systems that last. You don’t need a complicated plan or endless resources to do it either. Here are five straightforward ways to make your business more sustainable without overcomplicating things. Focus on long-term customer relationships If you want your business to last, you need customers who keep coming back. That doesn’t just happen because you’ve got a good product or service. It’s about making people feel valued every time they interact with you. Simple things like remembering their name, following up after a purchase, or sending a quick thank-you email can make a huge difference. People are far more likely to support a business they feel connected to, so keep those relationships personal and genuine rather than purely transactional. Make your marketing work smarter A big part of sustainability is making sure your marketing isn’t draining your time or money. You want it to be efficient and get results. This is where working with seo consultants can help. They know how to make sure people can find your business online without you throwing cash at random ads. Even if you can’t hire someone right now, you can start by focusing on keywords, improving your website’s loading speed, and posting valuable content that answers the questions your customers are already asking. Streamline your products or services It’s tempting to try to offer everything to everyone, but that’s rarely a good idea. The more you offer, the more time, money, and resources you’ll end up using. Instead, focus on the things you do best and make them as good as they can be. When you streamline what you’re selling, you can put all your energy into perfecting it, which makes it easier to maintain quality over time. Customers notice when you consistently deliver something great, and they’ll trust you more for it. Keep an eye on your finances No matter how much you enjoy the creative or customer side of your business, the numbers are what will keep you going long-term. That means knowing what’s coming in, what’s going out, and where you can cut costs without cutting quality. Set yourself a monthly check-in to look at your spending and profits. If you spot something that’s not working financially, don’t leave it for months, hoping it will improve. Tackle it early and you’ll avoid bigger problems down the road. Look after yourself You can’t run a sustainable business if you’re running yourself into the ground. Burnout isn’t just bad for you, it’s bad for your customers and your bottom line. Make sure you’re setting boundaries, taking breaks, and switching off when you can. That might mean scheduling a full day without work every week or turning your phone off after a certain time. The more balanced you are, the better decisions you’ll make, and the easier it will be to keep your business moving forward without constantly feeling like you’re in survival mode. Sustainability in business isn’t about doing one big thing; it’s about making intelligent, consistent choices that build over time. Start small, keep checking in on your progress, and before you know it, your business will feel a lot steadier and more future-proof than it did before.
By Julie Starr August 8, 2025
Are you hoping to build a heavy industry business? It’s the kind of company that can have globally sweeping positive and negative effects. On the one hand, you’re contributing to the industry, ensuring there’s enough supply to meet demand, and you can do your best to operate in a sustainable way that prioritizes the environment. But on the other hand, the heavy industry has long been the most significant business polluter in the world. Despite advancements in industry technology and usage, their ranking relative to other sectors, such as food and beverage , and shipping and logistics, has remained unchanged as of 2025. Requiring extensive use of large, heavy, and expensive machinery, the fumes produced by heavy-duty factories in sectors like mining, aerospace, nautical, and metal production regularly cause harm to both human and animal life. It’s why anyone interested in investing or scaling within an industry like this needs to focus on their company’s carbon footprint. There are various ways to ensure you’re limiting your harmful output and waste, and you’ll want to use as many as possible within your operation. Check out our recommendations below. Work with Green Suppliers No matter what stage you sit at in the hypothetical supply chain, you’re likely to source at least part of your overall production material from a supplier. If that’s not the case, you’ll still need to work with companies that provide machinery and equipment, as well as replacement parts for these industrial items. All in all, to make as sustainable a choice as possible, you’ll want to commit to working with a ‘green’ supplier who makes eco-conscious choices at every step. Eco-friendly suppliers will strive to both implement sustainable practices within their production line, as well as provide sustainably made and/or extracted materials. The products and/or parts they send out are likely to be recyclable when they reach their end-of-life period, or they’ll run a scheme where you can send old or broken parts back to them. Offset Your Carbon Emissions Offsetting carbon emissions converts the waste output from your operations into something more positive. If you’re interested in programs like this , you can use official government platforms or climate charity websites to contribute. You’ll be able to find a variety of projects that have been undertaken to remove CO2 from the atmosphere, and they’ll be located in various regions across the world. You can choose to patronise as many of them as you wish, but if you want to focus on specific types, you’ll also be able to do so. When approaching a program like this, it’s usually best to offset month by month, as this helps you stay on top of your carbon footprint. Be sure to invest in as much carbon removal per tonne as your business has potentially contributed to the atmosphere in the last month. But before you go any further, there’s one thing you need to keep in mind here: Carbon offsetting is just one sustainable practice you can turn to, but it’s not the only one your business will ever need to use. Yes, it’s one of the most sustainable practices a heavy industry business can invest in. But that’s only true when it’s partnered with real-time carbon-lowering efficiencies within day-to-day operations. Repair, Rather Than Throw Away Repairing is the best option if a repair is possible. This should be the first step when evaluating old or broken-down equipment. If it can be salvaged, it should be. Otherwise, you’ll have to replace the equipment in question. Not only is that expensive, but it also means more waste to manage. And not all heavy industry tech can be recycled. Sometimes it’s potentially hazardous and needs to be disposed of carefully, and this could have harsh impacts on the surrounding environment. Repairing is your best bet, at least 80% of the time. You can get back up and running faster, and you don’t need to account for a large investment at short notice. And more equipment can be repaired than you might think. It’s not just small, singular parts that can be pulled out. Entire internal systems in even large vehicles, such as freighter ships, can be replaced by secondary parts. A marine logistics provider or deep-sea fishing operator would save a lot of money just by ordering a Cummins Rebuild Kit for one of their vessels. Deciding to put the ship out of commission and eventually scrapping it will contribute to the large-scale waste common in companies like this. Aiming to repair and limit environmental damage will get that same boat back onto the waters in seaworthy condition. Operate with Lower Emission Logistics Shipping your products to businesses and markets always generates a carbon footprint. Unless you’re operating only within the local area and you’re able to transport products back and forth on foot, this is an unavoidable issue. And seeing as you’re a heavy industry business, that’s not very likely. But some shipping options are better than others. Indeed, there are low-emission choices to be made, and you’ll want to look into these logistic partners only. You’ll likely find that air travel is a total no-go zone. Alternatives to this are long-haul road transportation or a traditional shipping company that operates via sea. Yes, even trucking your products over land generates a lot less carbon waste that can damage the environment than flying something! Staying Green as a Heavy Industry Player Working sustainably within the heavy industry is a career-long project. You’ll need to continually make moves to consider what could be streamlined into something greener and less consuming next. In the end, this can help your long-term costs decrease and stay low. Fewer risky investments, fewer fees from environmental bodies, and more productive time within your business. So, it’s not going to be easy, but it will be worth it