5 Tips for An Eco-Friendly Pool

Julie Starr • June 11, 2024

Are you considering a pool for your property, looking to start a pool business, or managing a community pool? Incorporating water fun into your life can be a profitable venture, especially if there's a high demand for pools in your area. And here's the exciting part, by opting for eco-friendly pool construction and maintenance, you not only contribute to a sustainable future but also potentially save on long-term costs.


However, with more consumers than ever looking for more sustainable options for anything and everything and wanting sustainability built into everything they purchase, including pools, what are our options for creating a more eco-friendly pool?



Sustainable Materials

When it comes to the pool's construction, opting for sustainable materials is a key step. Consider using recycled wood, glass , stone, or tile in your pool's design. These materials are not only durable and long-lasting, but they also contribute to reducing the need for frequent repairs or even pool reconstruction. By choosing recycled materials, you're also making a positive environmental impact by reducing the use of new resources.


Water Conservation

Water conservation strategies for pools aren't a new thing. It can often be overlooked for clean, fresh water. You can use grey water, which is used water from the home, or fill your pool. Filtering grey waters removes the dirt and impurities, leaving it clean and fresh to use in a pool. You can do the same with rainwater, too, and you can also introduce evaporation-limiting techniques to help you reduce the amount of water lost via evaporation (e.g., using a solar or liquid pool cover can help reduce evaporation).


Use High-Quality Parts

Whether you're supplying a pool, building your own, or repairing existing pools, using the best quality parts for the job at hand means you get a better finish and longer lifespan than cheaper alternatives. If you want to reduce waste associated with pool use and repairs, finding a pool supply company that can source the best products for your pool can limit the number of repairs needed and the frequency with which they need to be carried out.


Regular Care and Maintenance

Having adequate, regular, ongoing, complete pool maintenance and cleaning can allow you to ensure that the pool is working as it needs to be and not consuming more resources than required. Be it heating, filtering, cleaning supplies, or chemicals. Using pool covering can let the debris that finds its way into the pool, requiring fewer resources and chemicals to clean the water, while using eco-friendly pool cleaners can help to limit the chemicals in the water.


Energy Saving Parts

Using energy savings parts of your pool means you can control the costs and the impact on the environment your pool has. An energy-saving heating system, pumps, and filters will mean you use less energy to power them, making it better for the environment.


Alternatively, you can switch to solar-powered options to reduce your reliance on fossil fuels and create a more sustainable and less energy-intensive option for your pool.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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