A Sustainable Overhaul for Your Business Premises

Julie Starr • June 10, 2024

Reinstating eco-friendly practices into your business premises can not only benefit the planet but also your bottom line. No need for relocation into a forest or creating greenhouse-like conditions at work in order to join in this movement. With just a few strategic changes you can give your workplace a sustainable makeover that demonstrates both environmental awareness and financial prudence.


Start with an Energy Audit

Before diving in and buying all that bamboo furniture online, it's important to understand where you stand with regards to energy consumption and any areas where improvements could be made. An energy audit provides a detailed evaluation of your current energy consumption while pinpointing areas where more efficiency could be gained. Think of it like getting an overall health checkup for your building. From outdated lighting systems to hidden electronic loads occupying wasted power sources, an energy audit will show where resources are going missing while giving a roadmap of where to begin making sustainable upgrades.


Upgrade to Energy-Efficient Appliances and Lighting

Once you've identified energy drains, it's time to upgrade them with energy-efficient appliances and lighting. Replacing incandescent bulbs with LED bulbs is an easy way to lower your electricity costs. Energy Star rated appliances consume significantly less power and water compared with non-rated counterparts.


Embrace Metal Recycling When Knocking Down

When renovating or demolishing part of your business premises, don't simply dispose of materials carelessly, metal recycling should be at the top of your to-do list. Metals such as steel, aluminum and copper are valuable resources that can be reused without degrading their properties. By segregating these precious resources from other demolition waste you not only help the environment while also potentially earning some extra revenue. Metal recycling offers financial incentives for scrap metal, turning what could otherwise be unnecessary waste into an opportunity. Plus, recycling reduces mining waste, conserving natural resources and decreasing greenhouse gas emissions associated with metal production. When remodeling or upgrading walls or fixtures consider metal recycling near me for recycling all metal components to minimize environmental impact.


Harness the Power of Natural Light

Looking at lighting, why not utilize natural daylight as an advantage? Introducing large windows or skylights can drastically decrease artificial lighting needs while at the same time increasing Vitamin D levels and the mood among employees. Studies have also proven its benefits to productivity and workplace satisfaction, creating a win-win scenario. If structural modifications aren't an option, try lighter paint colors or reflective surfaces to maximize daylight available to you.


Eco-Friendly Furniture and Materials

When purchasing furniture, remember to prioritize quality over quantity and sustainability over short-term savings. Choose pieces made of recycled wood or materials certified as FSC (Forest Stewardship Council). Modular pieces can easily be reconfigured when your needs change, extending its life cycle further and its usefulness. And bean bags crafted from upcycled material not only contribute towards sustainability, they look pretty great too.


Conclusion

Sustainable practices not only benefit the environment but can also strengthen your business by cutting costs, improving employee well-being and potentially attracting eco-conscious clients and partners. By taking these steps you're setting an example for more eco-conscious business practices globally and not simply following trends.

By Julie Starr March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
By Julie Starr March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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