5 Traits of Every Successful and Sustainable Marketing Campaign

Julie Starr • Apr 28, 2022



Finding your feet in terms of marketing as a sustainable business can be tricky to navigate when you’re in the early stages of starting up. You realize that the world of online marketing is loud, busy, and often hard to break through, but now is the time to sit down and do your research so that you’re aware of the most successful traits of a sustainable marketing campaign. When it comes to advertising your eco-conscious business, you need to commit to your cause and use your voice to spread the message of your brand ethos and purpose. Consider some of the following ideas to get you started in crafting your very first marketing campaign in the sustainable sector. 

  • Digital Marketing Methods

Traditional methods of marketing are a big no-no when you’re competing in the world of sustainability. Everything you create should be via a digital platform so that your carbon footprint is as small as possible. Digital marketing companies will agree that printed ads, direct mail, and newspapers are slowly decreasing in popularity due to the online space and the impact it can have on consumers. Using email marketing campaigns, social media, and SEO on your website are all eco-friendly and impactful methods of digital marketing to explore.  And if you aren’t up to speed on how they all work, you can turn to an SEO marketing company for support. Getting that expert advice on platforms, you’re unsure about can help to make your efforts more of a success.

  • A Clear Unique Selling Proposition

When you have solid selling principles that differentiate you from other competitors in your space, you need to use this to your advantage and incorporate it into your brand messaging. Your unique selling proposition should clearly resonate with your ideal client and it will carry them through the customer journey seamlessly.

  • Eco-Conscious Design Elements

Using design elements to emphasize your sustainability standpoint is effective. From sourcing specialist materials for your packaging to reassessing manufacturing processes, there are a number of ways to make your product green from day one.

  • Reflective Pricing Strategies

Unlike mass-produced products, handmade, eco-friendly products often have a higher price tag. This is often because more thought and care is taken into the production and packaging of the item in order to reduce the impact on the environment. Intentional pricing strategies will put your brand in a good place in the market from the moment you launch.

  • Social Proof of Your Sustainability

It’s no secret that eco-conscious consumers are the most cynical audience of them all, so providing clear social proof of your sustainability strategies is a must if you want to build trust. Letting people know that your brand is sustainable isn’t always enough, so you need to go the extra mile in order to prove it. For example, you can use the appropriate eco-labels on your products, craft a statement for social media, publish reports about your sustainable actions and share behind-the-scenes footage with your followers of how your products are made.

As you can see, there are a number of successful ways to craft your sustainable marketing strategy and form a strong connection with your ideal audience. Heightening brand awareness and spreading the word about what you do will be your sole purpose whilst your business gets off the ground. Once you become more well-established you will be able to work with a marketing expert to help you hone in on your message even further and make a bigger impact.

Keep Your Business Comfortable And Yet Sustainable

By Julie Starr • 11 May, 2024
Keeping your business comfortable and yet sustainable is a great idea. By keeping your business sustainable, you are doing your part for the planet, ensuring that you are doing something to take care of it. A lot of businesses don’t bother with this, but that’s the problem. You need to be different, and work out how you’re going to keep your business comfortable and sustainable at the same time. That’s what we’re going to be working on today, so keep reading if you’re interested in learning more. How Are You Powering Your Locations? The first thing that we’re going to say is that you need to think about how you are powering your locations. Whether it’s a business office, a warehouse, or any other large space, you need to think about the way that you are powering it. If you are using traditional electricity then you’re going to be contributing to part of the problem. We only have so much fossil fuel available, and it’s killing the planet to use. It’s a better idea to use a renewable form of power such as solar or wind, depending on where you live and the weather conditions. Look into this as an option if you can. We’re not saying that you have to completely rely on one or the other, you could use a combination as well as traditional power. Any power that’s coming from somewhere else is a bonus! Keep The Spaces Comfortable For Employees Employees work in a variety of places for your business. Again, perhaps some work in an office, some work in a warehouse, and some work in other locations, but they all need to be kept comfortable. For example, if we take the warehouse and you think about it, it’s not that comfortable, right? You’re not going to have couches and plush chairs all over the place, but you can still make it as comfortable as possible. You could use an industrial drum fan or something similar to keep the space cool, ensuring that your employees are content working there. Ensure Recycling Is A Top Priority The final important point that we want to make is that you should ensure that recycling is a top priority . It has been pushed on people for a long time now, and it’s essential that you are doing this to the best of your ability. Reusing materials wherever possible gives your company a more sustainable approach to business, setting the example for others. Recycling is the very least that you can do, it’s not hard, but it makes a world of difference to the planet. We hope that you have found this article helpful, and now see some of the things that you should be doing to ensure that your business is comfortable and sustainable. We do understand that for some companies this is going to be a little more difficult than others, but there are always ways if you are dedicated enough. We wish you the very best of luck, and hope that you manage going forward.

Is Your Small Business an Appealing Place to Work?

By Julie Starr • 07 May, 2024
Bringing passionate, enthusiastic and talented people into your business is obviously a top priority when you’re growing a company. However, the only way to onboard the brightest talent is by ensuring that your brand is an appealing place to work. Driven employees have certain expectations when it comes to choosing their ideal workplace, so you need to show them what you have to offer. Whether you’re looking into your business ethos , or reassessing certain compensation plans, you can do so much to ensure you’re attracting the best possible employees. Consider some of the following methods and your small business will soon be the go-to place for skilled, driven and talented individuals to work. Pay and Benefits Should Be Competitive When you’re running a small business, the idea of paying regular salaries to your employees will always be on your mind. Keeping up with bills and ever rising costs will never be easy, but you have to offer a competitive salary in order to attract the right type of people to your business. You should also consider all elements of a compensation plan so that your employees always feel valued for their contributions at your workplace. It may be worth talking to your current staff members to see what would be most important to them so you can assess it in the near future. Create a Career Development Plan Working towards the next goal is certainly something that most career driven individuals are keen to do. Staying stagnant in the same role for a prolonged period of time can reduce motivation and cause issues with staff retention. Making sure that there are clear progression opportunities will help to bring in the most talented and focused employees who are willing to put in the work and climb the ladder within your business. Adopt an Eco-Conscious Approach More and more employees are looking for workplaces that put the environment at the forefront and actively choose sustainable processes. Taking care of the planet and going green with your business may help you to align with the right talent for your company. Although this might not be the priority of everyone, it’s certainly a very popular value that a number of people carry in the modern day. Working in an environment where sustainability is a priority is extremely appealing and these people will help you to work alongside like minded colleagues within your business. Your small business goes above and beyond you as an individual; it’s also about the people who work for you and the potential employees you could be onboarding very soon. You can be sure that you’re reaching out to the right type of people and attracting the best possible talent by offering competitive salaries and benefits and working in a sustainable way that always keeps the environment in mind too. Hopefully, these ideas will give you a huge advantage when it comes to bringing in new people who would be an asset to your business.
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