5 Tricks to Master Your Sustainable Brand Message

Julie Starr • April 28, 2022



Sustainable messaging in advertising is paramount if you’re running an eco-conscious company that values the environment. Doing your part and making a difference in the world is possible, as long as you are willing to hone in on your brand messaging so that your actions are positively reflected in your marketing campaigns. Ranking at the top of a web search and strategically placing keywords are all integral parts of your marketing plan. Use best practices and SEO Plans Pricing to get noticed and stay in front of the public’s eyes to continue doing good work for all and furthering your company’s goals. Whether you’re trying to drive customer loyalty or increase brand awareness, here are five tricks every sustainable business owner should be using in order to fine-tune their brand message.

  • Consider Your Platforms and Partners Carefully

When you work with brand partners, sponsorships, or even television programs you need to deeply research their views and ethos when it comes to the environment. If you like the work they do and feel connected to their overarching goals, then there is nothing stopping you from working with them! GreatCompanies is a good example of a television platform that shares inspiring stories from small businesses, so it may be worth looking into the type of work they do.

  • Put Authenticity First

There are numerous sustainable brands out there competing with the same message. However, the ones who speak the loudest and make the biggest impact are those who lead with authenticity. Being true to your brand and where it stands in your industry will help you to gain the respect of those who matter. Overpromising or overselling will damage your reputation in the long run, so steer clear from these types of tactics.

  • Know Your Audience

When you take the time to deeply understand the concerns and standpoints of your target audience, you will be able to tailor your messaging to connect with them. Carrying out primary market research is the only way to dig deep into the minds of your ideal client so that you can truly speak to them in a way that resonates.

  • Use Emotion in an Empowering Way

One of the first rules of marketing is to use emotion in your copy in order to form a strong connection with your readers, however, you need to use this technique in an empowering way. You don’t want to guilt-trip your readers or your audience into thinking they’re doing something wrong; you need to make an impact in a way that drives change and inspires. Sustainability can evoke strong opinions, so you want to leave people feeling hopeful and confident via your brand messaging strategies. Opt for a more uplifting tone so that your audience gets a positive feeling from your marketing campaign; alienating your audience with negative or berating language will have the opposite effect on what you desire to achieve.

  • Make the Most of the Relatability Factor

When you are willing to take the time to fine-tune and tweak your brand message, you will find that your purpose becomes much clearer to your target audience. During this process, you may also have a number of breakthroughs with regard to your brand ethos too, so it’s well worth spending time on this activity for both the long and short-term gains.

Can AI Support Environmental Sustainability? 5 Ways It's Already Making an Impact

By Julie Starr • May 12, 2025
As conversations about artificial intelligence (AI) evolve from hype to implementation, many sustainability professionals are beginning to ask: Can AI actually support environmental goals—or is it just another tech distraction? At Taiga Company, we believe this is exactly the right kind of question. New tools should be approached with thoughtful inquiry and grounded optimism. While there’s plenty of noise in the AI space, we’re also seeing early signals that AI, when applied responsibly, may offer significant benefits in advancing sustainability strategies. Below are five science-backed ways AI is already being used to support environmental sustainability—with links to explore the data behind each. 1. Optimizing Energy Use and Efficiency AI can analyze and forecast energy needs, detect inefficiencies in real time, and automate building and grid-level energy decisions. Google, for example, used DeepMind’s AI to reduce the energy used for cooling its data centers by 40% —a significant operational and environmental win. 2. Enhancing Climate Modeling and Prediction AI improves the accuracy and speed of climate models by processing vast datasets (like satellite data and atmospheric readings) faster than traditional tools. This can help scientists and policymakers better anticipate extreme weather, sea level rise, and other climate-related risks. 3. Enabling Smarter Agriculture and Resource Use In agriculture , AI supports precision farming—using data to guide decisions around water use, fertilizers, and pest management. These tools can reduce resource consumption and emissions while supporting food security. 4. Accelerating Circular Economy and Waste Reduction AI is being used to automate waste sorting, track materials through supply chains, and improve transparency around recycling and reuse. These innovations support circular economy goals and help reduce landfill and emissions. 5. Monitoring Ecosystems and Biodiversity AI-powered sensors, drones, and satellites can track deforestation, monitor endangered species, and even detect illegal activity in protected areas—helping conservation efforts scale more efficiently. What This Means for Corporate Sustainability For corporate sustainability leaders, these examples show that AI is not a magic solution—but it might be a valuable tool in the toolkit. Like any technology, its value depends on how it’s implemented, what data it's trained on, and whether it’s integrated with strategic goals. This is where communications plays a vital role. At Taiga Company, we help organizations articulate how technologies like AI fit into their broader environmental and business commitments. Whether through thought leadership, stakeholder education, reporting language, or digital engagement, our communications support helps make new tools understandable, actionable, and credible. We focus on: – Translating complex innovation into clear, values-aligned messaging – Engaging internal and external stakeholders on their learning journey – Showcasing measurable impact while aligning with evolving standards and frameworks – Sharing best practices in a way that encourages collaboration and informed adoption AI is not just a technology story—it’s a communication opportunity. It invites sustainability leaders to educate, inspire, and engage stakeholders around how they are navigating this next chapter.

What You Call It vs. What You Do: Communicating Impact Beyond ESG Labels

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.