5 Ways to Optimize Your Website for International Users

Julie Starr • April 18, 2022



The globalization of the world has led to an increase in the number of people who speak different languages. Internationalizing your website will allow you to reach a wider audience and grow your business.

Internationalizing websites is not just about having a translated version of it but making sure that it is optimized for the target audience. It includes things like providing information about the local culture, currency, language, and time zone. Here are five ways to optimize your website for international users. 

Localize Your Website Language and Content

There are many reasons why you should localize your website and content for international users. One of them is that people from different countries use different languages. There are also cultural differences between countries which might affect how they perceive your content. 

Another reason you should localize your website and content for international users is that not everyone understands English or other major languages like Spanish, French, or Portuguese. You can use companies similar to the translation agency  het vertaalbureau  to help translate the content of your website. 

Optimize Your Site for Mobile Devices and Connections

Mobile-friendly websites are the way to go in this day and age. With over 50% of internet traffic coming from mobile devices, it’s important to make sure that your website is optimized for mobile devices. This will ensure that your website loads quickly and doesn’t frustrate users with long loading times.

It’s also important to make sure that your website is optimized for international users. This means using a responsive design so that people can access your site on any device or connection, regardless of their location.

Use Geolocation to Target Specific Countries or Regions

Geolocation targeting is a powerful way to reach your audience. It allows you to target specific countries or regions for international users on your website. 

For example, if you are an eCommerce store and want to sell your products in the US, you can set up geo-targeting so that people from the US can see your ads while people from other countries cannot see them.

Make Sure Your Site is Accessible to the Blind and Visually Impaired with Screen Readers and Captions

Accessibility is the degree to which a product, such as a building, vehicle or website, is available for use by people with disabilities. The goal of accessibility is to enable people with disabilities to participate equally in society. 

Accessibility also can be provided through the design of products and buildings, by modifying existing products and buildings, or through the use of assistive technologies.

Test & Monitor Your International SEO Efforts Regularly

International SEO is a complex process that requires a lot of time and resources. It can be harder for international users to navigate your website as they can’t read your content in their native language.

Therefore, it is important for businesses to test and monitor their international SEO regularly for international users on their websites. A regular audit will help you identify where your site needs improvements and will also help you reach out to the international audience on your website.

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.