5 Ways to Optimize Your Website for International Users

Julie Starr • Apr 18, 2022

The globalization of the world has led to an increase in the number of people who speak different languages. Internationalizing your website will allow you to reach a wider audience and grow your business.

Internationalizing websites is not just about having a translated version of it but making sure that it is optimized for the target audience. It includes things like providing information about the local culture, currency, language, and time zone. Here are five ways to optimize your website for international users.

Localize Your Website Language and Content

There are many reasons why you should localize your website and content for international users. One of them is that people from different countries use different languages. There are also cultural differences between countries which might affect how they perceive your content.

Another reason you should localize your website and content for international users is that not everyone understands English or other major languages like Spanish, French, or Portuguese. You can use companies similar to the translation agency het vertaalbureau to help translate the content of your website.

Optimize Your Site for Mobile Devices and Connections

Mobile-friendly websites are the way to go in this day and age. With over 50% of internet traffic coming from mobile devices, it’s important to make sure that your website is optimized for mobile devices. This will ensure that your website loads quickly and doesn’t frustrate users with long loading times.

It’s also important to make sure that your website is optimized for international users. This means using a responsive design so that people can access your site on any device or connection, regardless of their location.

Use Geolocation to Target Specific Countries or Regions

Geolocation targeting is a powerful way to reach your audience. It allows you to target specific countries or regions for international users on your website.

For example, if you are an eCommerce store and want to sell your products in the US, you can set up geo-targeting so that people from the US can see your ads while people from other countries cannot see them.

Make Sure Your Site is Accessible to the Blind and Visually Impaired with Screen Readers and Captions

Accessibility is the degree to which a product, such as a building, vehicle or website, is available for use by people with disabilities. The goal of accessibility is to enable people with disabilities to participate equally in society.

Accessibility also can be provided through the design of products and buildings, by modifying existing products and buildings, or through the use of assistive technologies.

Test & Monitor Your International SEO Efforts Regularly

International SEO is a complex process that requires a lot of time and resources. It can be harder for international users to navigate your website as they can’t read your content in their native language.

Therefore, it is important for businesses to test and monitor their international SEO regularly for international users on their websites. A regular audit will help you identify where your site needs improvements and will also help you reach out to the international audience on your website.

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Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024

Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024

Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.