How To Market And Grow Your Sustainable Business

Julie Starr • April 18, 2022



The success of your sustainable business can depend on a variety of factors, but one of the most important contributing features is the size of your reach. If you have a wide audience that’s constantly growing, then your sustainable business is going to stand a much better chance of attracting a steady, respectable income that makes all of your hard work more than worthwhile. But how can you go about marketing and subsequently growing your business so that you and your team can thrive for the foreseeable future? Thankfully, there are so many simple steps that you can follow to spread the word about your sustainable products and services far and wide, and there’s truly no time like the present to get started. So, if you’re interested in finding out more, then read on to discover some of the most effective tips and tricks that you can utilize now!

Develop A Strong Social Media Presence 

One of the best options that you can pursue to market and grow your sustainable business is through developing a strong social media presence . The most popular social media platforms attract several billion users each and every day, so cashing in on the opportunity to advertise your brand to these users can be extremely effective in growing your audience. There are so many different options when it comes to marketing on social media, and it’s never been easier to build your own commercial profile. All you need is an email address to get started, as you can craft a unique branded profile that includes specific details about your sustainable business such as your location, your ethos, and a link to your website. Once you’ve made a page of your own you can start posting content and utilizing the commercial features to market the aforementioned content in order to attract a wider audience. Your content should maintain a set theme so that other users can instantly associate it with your brand, and it’s a good idea to include green in your content to remind your audience of your commitment to sustainability. You can create your own ad campaigns that will be sent to targeted audiences whom social media platforms have already located through their commercial services, increasing the effectiveness to ensure you can gain the most positive results. Be sure to include links to products and services that you market on social media, otherwise there will be little point in utilizing the platform other than growing your network and reputation. 

Hold Your Own Sustainable Events  

Another brilliant option that you can choose to pursue to spread the word about your sustainable business is to hold your own events. Commercial events can be a great way to grow your audience, especially in local terms if you want to attract new customers from nearby. Events can be anything, from shows that present your products and services to the world to fundraising opportunities that can be great for your reputation. Choosing the type of event that you want to host is likely the hardest step, but you can always plan a number of different events throughout the year if you’re finding it difficult to decide. Finding the right location for your event will have a big influence on the way it’s received by your guests, as you need to choose the best venue that’s aesthetically pleasing while maintaining all of the necessary amenities to provide your guests with the best experience. Whether you choose to hold your corporate event at Evins Mill , at an outdoor venue, or even at a more modern city center spot that’s easy to access for commuting guests, you’ll need to personalize the space to make sure your attendees can recognize your brand and appreciate the effort that your business has gone to. You can hang branded posters, hand out leaflets or even get more creative and fun by using balloons and other lighthearted decors that set the scene for an enjoyable event. It can also be a good idea to create some kind of feature wall or other similar photography opportunities that your guests can pose in front of for pictures, as this is a great form of free advertising when they post these on social media later on or even simply show their family and friends. A charity event is a little different as you will need to work together with your chosen charity to plan a joint occasion, but you can expect masses of positive feedback from your audience for taking the time to raise money for a charitable institution. 

Utilize Traditional Forms Of Advertising 

Though modern forms of advertising such as social media marketing can be extremely effective, more traditional options can also be just as productive when you are attempting to grow your audience and spread the word about your sustainable brand. One of the best examples of traditional advertising is email marketing, though it may first have been popular decades ago, it’s managed to adapt and evolve with the times to maintain its efficiency. In today’s world, most people have their email accounts linked directly to their smartphones, so any email marketing message that you send to your audience will likely pop up on their screens in a matter of seconds. The fact that email marketing uses the internet also provides you with the opportunity to directly link to your website, helping to direct even more traffic to your platform so that you can increase your chances of gaining a healthy profit. Make sure your email ads are attractive, eye-catching, and to-the-point, as they need to be short enough to draw the reader in without providing so much information that they no longer want to learn more by clicking further. In addition to email marketing, traditional methods like billboard adverts and leafleting can also be of benefit for your sustainable business. If you’re aiming to attract new local customers, then locating a billboard beside a high-traffic road that’s often very busy is the perfect way to send more clients to your brand.

Form New Partnerships 

A niche advantage that sustainable businesses can access is a wealth of partnerships with other larger brands, as many will be interested in utilizing your products and services to improve their own brand commitments to sustainability and more eco-friendly operations. Choosing to partner with a large brand can provide you with masses of advertisement opportunities, as they will no doubt speak proudly about their relationship with your sustainable business so that they can reach out to eco-minded customers. When you form a partnership they will be paying you for the products or services that they receive, so you’ll also be gaining a new steady stream of income that you can rely on even during off-seasons. Forming a partnership is also a brilliant networking opportunity, as you can gain the chance to start making a name for yourself in the industry while collecting professional-level reviews to attract more big brand clients. It’s certainly a step that any smaller sustainable business should be taking in order to grow and flourish, so start searching for potential candidates that might be interested in your products or services on a larger scale. 

Figuring out how to market and grow your sustainable business has never been such a simple task when you can take the time to utilize some of the excellent ideas that have been carefully described above! There’s no time like the present to get started, so get out there and spread the word today. 

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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