6 Ways To Make Your Business More Visible in The Festive Season

Julie Starr • December 14, 2021



If we’re being honest, we’d rather not acknowledge it: Christmas is upon us, and that means one thing for business owners: increased earnings. Many businesses have this in mind during the holiday shopping season when customers’ wallets are more open than usual. In such a competitive environment, how can you ensure that your company stands out from the crowd when every other business person has the same idea in mind? How can you ensure that customers choose your products/services over those of your competitors? Check out some great advice on how to make your business stand out throughout the Christmas season!

Social media

Social networking is one of the fastest and most effective ways to get your name out there, regardless of whether you like it or not. Make an account on each site for your business if you haven’t already, and consider these ideas to increase it even more:

  • Set up giveaways or freebies on your social media pages to encourage participation. In the long run, this will help you get more people to see your posts. Everyone loves a freebie, so your posts will go further than you think. Please be aware of and adhere to the regulations of each social networking platform you use, or you may find yourself in an awkward situation.
  • To put it frankly, people will not follow you simply for the purpose of following you. You must provide them with a compelling reason to click on the “like” button , which means publishing on a frequent basis and uploading stuff (videos, photographs, etc.) that people will love seeing. It’s important to think about who you want to reach when you choose what to post so that no one clicks the unfollow button.
  • Promote any upcoming sales on your social media accounts. Also, it is the quickest and most powerful means to communicate. With social media, you can use images to really make your posts more interesting; why not post images of the green dot stickers you’re using to mark which products are sold, for example? This will give your followers a sense of urgency and sales should skyrocket.
  • Find a company with which you can exchange services. If you sell makeup, find a business that sells hair or nail products and advertise them. A wider reach means more customers for your business!
  • It’s a smart idea to use a scheduling tool like Hootsuite to handle all of your social media postings so that you don’t have to do it yourself all the time. As well as during the holiday season, this can be a year-round marketing tool for your business.

Boost your marketing tactics

As previously said, the holiday shopping season is a critical time for marketing because of the increased willingness of consumers to spend money. Because of this, it’s critical to make sure that your marketing strategy is on target. Here are a few ideas for marketing your business:

  • Online content marketing is currently one of the most profitable marketing tactics. Because almost everyone these days is on the internet, it is the most effective method of gaining the attention of new clients. As a business owner, you can’t afford not to have a link to your website or one of your products prominently displayed on relevant blogs.
  • Use specialized services for your industry. For example, HVAC digital marketing could dramatically help improve the reach and visibility of your website, so it’s worth the investment. 
  • Advertising your business with banners and billboards in high-traffic locations is a good idea now that everyone is out and about doing their Christmas shopping.
  • This is the perfect time of year to create a TV commercial for your company since everyone wants to curl up in front of the TV with a blanket and a fire. It is a tremendously effective method of reaching consumers all over the country rather than just locally.

More merchandise, please!

Printing your company’s name on anything and everything is a great method to spread the word about your brand. Whether you want to give out free products at events or sell it in-store, think of how you can elegantly print your brand on these items. A few things that people like:

  • People are always drawn in by pens, lanyards, notepads, or anything else that is stationary. However, free stationery is regularly given away at events, so choose cautiously.
  • Glassware. Everyone enjoys a new glass to sip their favorite beverage from, especially around the holidays. Consider corporate glasses as a printing medium.
  • There is always a winner when it comes to clothing, like t-shirts, hoodies, and caps. Create a stunning piece that everybody will want and they will fly off the shelves.

Create irresistible offers

As previously stated, no one is able to turn down a freebie. Consider linking this into holiday advertising and discounts to entice clients. Winter is a great time to put on special promotions , such as a buy-one-get-one-free or spend a particular amount and get a free item.

Check out what your competitors are doing this Christmas to improve your own promotion. The only thing to keep in mind is that other businesses might be doing the same thing as you.

Organize an event

Hosting an open-to-all event is another wonderful approach to improve sales this time of year. Face painting, games, drinks, and entertainment might all be included in this event. People will be more likely to visit your establishment and have a good time if you do this. And while they’re there, perhaps try your goods or services? In any case, it’s a terrific way to get your name out there while still having fun!

Switch up your work attire

While it is crucial that you and your staff members present a professional image, Christmas is the ideal time to let down your guard and show potential clients that you have a Christmas spirit. Including festive attire in your uniforms or allowing employees to dress up during the holidays can ensure that your company is noticed. Let’s face it: wouldn’t you prefer to shop at a store that is festively decorated than one that isn’t? Even if it’s as simple as putting on a Santa hat, you’ll have more clients than before!

As you can see, with a few simple tactics, you can significantly increase the visibility of your company, especially during the holiday season. Put these suggestions into action, and you’ll quickly witness an increase in sales and earnings!

 

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Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

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By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.