6 Ways To Make Your Business More Visible in The Festive Season

Julie Starr • December 14, 2021



If we’re being honest, we’d rather not acknowledge it: Christmas is upon us, and that means one thing for business owners: increased earnings. Many businesses have this in mind during the holiday shopping season when customers’ wallets are more open than usual. In such a competitive environment, how can you ensure that your company stands out from the crowd when every other business person has the same idea in mind? How can you ensure that customers choose your products/services over those of your competitors? Check out some great advice on how to make your business stand out throughout the Christmas season!

Social media

Social networking is one of the fastest and most effective ways to get your name out there, regardless of whether you like it or not. Make an account on each site for your business if you haven’t already, and consider these ideas to increase it even more:

  • Set up giveaways or freebies on your social media pages to encourage participation. In the long run, this will help you get more people to see your posts. Everyone loves a freebie, so your posts will go further than you think. Please be aware of and adhere to the regulations of each social networking platform you use, or you may find yourself in an awkward situation.
  • To put it frankly, people will not follow you simply for the purpose of following you. You must provide them with a compelling reason to click on the “like” button , which means publishing on a frequent basis and uploading stuff (videos, photographs, etc.) that people will love seeing. It’s important to think about who you want to reach when you choose what to post so that no one clicks the unfollow button.
  • Promote any upcoming sales on your social media accounts. Also, it is the quickest and most powerful means to communicate. With social media, you can use images to really make your posts more interesting; why not post images of the green dot stickers you’re using to mark which products are sold, for example? This will give your followers a sense of urgency and sales should skyrocket.
  • Find a company with which you can exchange services. If you sell makeup, find a business that sells hair or nail products and advertise them. A wider reach means more customers for your business!
  • It’s a smart idea to use a scheduling tool like Hootsuite to handle all of your social media postings so that you don’t have to do it yourself all the time. As well as during the holiday season, this can be a year-round marketing tool for your business.

Boost your marketing tactics

As previously said, the holiday shopping season is a critical time for marketing because of the increased willingness of consumers to spend money. Because of this, it’s critical to make sure that your marketing strategy is on target. Here are a few ideas for marketing your business:

  • Online content marketing is currently one of the most profitable marketing tactics. Because almost everyone these days is on the internet, it is the most effective method of gaining the attention of new clients. As a business owner, you can’t afford not to have a link to your website or one of your products prominently displayed on relevant blogs.
  • Use specialized services for your industry. For example, HVAC digital marketing could dramatically help improve the reach and visibility of your website, so it’s worth the investment. 
  • Advertising your business with banners and billboards in high-traffic locations is a good idea now that everyone is out and about doing their Christmas shopping.
  • This is the perfect time of year to create a TV commercial for your company since everyone wants to curl up in front of the TV with a blanket and a fire. It is a tremendously effective method of reaching consumers all over the country rather than just locally.

More merchandise, please!

Printing your company’s name on anything and everything is a great method to spread the word about your brand. Whether you want to give out free products at events or sell it in-store, think of how you can elegantly print your brand on these items. A few things that people like:

  • People are always drawn in by pens, lanyards, notepads, or anything else that is stationary. However, free stationery is regularly given away at events, so choose cautiously.
  • Glassware. Everyone enjoys a new glass to sip their favorite beverage from, especially around the holidays. Consider corporate glasses as a printing medium.
  • There is always a winner when it comes to clothing, like t-shirts, hoodies, and caps. Create a stunning piece that everybody will want and they will fly off the shelves.

Create irresistible offers

As previously stated, no one is able to turn down a freebie. Consider linking this into holiday advertising and discounts to entice clients. Winter is a great time to put on special promotions , such as a buy-one-get-one-free or spend a particular amount and get a free item.

Check out what your competitors are doing this Christmas to improve your own promotion. The only thing to keep in mind is that other businesses might be doing the same thing as you.

Organize an event

Hosting an open-to-all event is another wonderful approach to improve sales this time of year. Face painting, games, drinks, and entertainment might all be included in this event. People will be more likely to visit your establishment and have a good time if you do this. And while they’re there, perhaps try your goods or services? In any case, it’s a terrific way to get your name out there while still having fun!

Switch up your work attire

While it is crucial that you and your staff members present a professional image, Christmas is the ideal time to let down your guard and show potential clients that you have a Christmas spirit. Including festive attire in your uniforms or allowing employees to dress up during the holidays can ensure that your company is noticed. Let’s face it: wouldn’t you prefer to shop at a store that is festively decorated than one that isn’t? Even if it’s as simple as putting on a Santa hat, you’ll have more clients than before!

As you can see, with a few simple tactics, you can significantly increase the visibility of your company, especially during the holiday season. Put these suggestions into action, and you’ll quickly witness an increase in sales and earnings!

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
Share by: