6 Ways Top-Flight Brands Build Sustainable R&D Departments

Top brands try to make every aspect of their businesses sustainable, including their R&D efforts. But how do they do this in practice?

That’s what you’re about to find out. We take a look at some of the strategies they use to stay ahead of climate change and environmental degradation while creating products that millions of people want to buy.

Focus On The Long-Term

The first thing you notice about these top-flight companies is their focus on the long term. These brands aren’t just trying to jump on the newest trend but are working towards ultimate goals and final objectives, often decades away.

These companies try to take account of market trends, technology, and environmental concerns when considering their next moves. R&D departments then try to consider these, building a roadmap that looks beyond impressing shareholders at the next quarterly meeting.

Sustainable Integration

Many of these forward-looking R&D departments also look to integrate other “green” elements in their R&D process. For example, many use eco-friendly materials in their labs or use their industry-leading technology to develop products with minimal environmental impact.

You also see companies designing for recyclability. Firms want to complete the “circle of production and consumption,” reusing more material instead of allowing it to drift into the environment.

Experimental Culture

Top brands also embrace a culture of experimentation. Management understands the value of taking calculated risks and getting employees to work on side projects that might generate high-value returns.

You can see this approach in many of the leading tech companies. R&D departments often have considerable scope in the projects they can pursue, producing incredible results.

You also see it in bioscience companies trying to define new methods to identify drugs or edit genes. These firms must often just try things to see if they work.

Eco-Conscious Lab Design

You also see the top brands changing how they arrange their laboratories to meet sustainability requirements. For example, instead of using throw-away plastics, many are now exploring using reusable vials or glass that can break down in the ground without causing harm.

We are also seeing the use of more advanced filters above fume hoods. These prevent unwanted particles from entering the environment and causing harm.

Metrics That Go Beyond ROI

We’re also seeing a lot of these labs exploring the use of metrics that go beyond basic ROI calculations. While return on investment is critical for businesses, many companies are taking less uni-dimensional views, realizing that lab breakthroughs often have consequences beyond what management or the market can perceive immediately.

Alternative metrics could include:

The pace of innovation
Customer satisfaction
Delivery of eco-sustainable goals

Agile Processes

Finally, many top brands use agile processes to create high-flying R&D departments that get results. Instead of signing off on big projects every few months, these firms focus on rapid iteration, getting their employees to continually test and adapt their ideas. Some even use customer feedback surveys and funnel these into their decision-making processes when deciding what to pursue next.

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5 Everyday Items That Can Quietly Boost Your Brand

By Julie Starr • July 17, 2025

The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.

How Student-Led ‘Energy Audits’ Are Cutting School Costs (and Lighting the Way Forward)

By Julie Starr • July 14, 2025

What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.