Use Tech To Achieve Your Commercial Eco Goals

Are you thinking about improving your business? If so, then you might want to focus on your company goals including your green objectives. Every business today should be moving towards a greener future. Why is this? Simply put, if your business is green then you will be prepared for the challenges of tomorrow including heavy bills and further damage to the environment. But how should you achieve the right eco standard in your company model? There are a few options to explore here and one of the best will be to use the right tech in your company model. Here are some examples.

Managed Services

First, you might want to think about using managed tech services within your business model. These exist for every industry including higher ed technology services for companies that exist in the education sector. A key benefit of using managed services is that you can pass on the tech costs including the energy issues onto another company. As such, they won’t increase your own carbon footprint. This is a great way to keep things on the right trick with your own environmental goals.

You just need to make sure that you are researching different tech support companies to find the right choice for your company.

Upgraded Tech

Another point to consider is whether you should upgrade your tech. If you are using old-school tech in your business model, then we guarantee that it is going to be increasing your overall energy costs. This is something that you should strongly consider if you are facing huge energy bills in your company that are putting your company under additional financial pressure.

If you are worried about the cost of changing your tech, then you might want to explore a business leasing service. This works similar to leasing a car which means that you can reduce the costs and still gain access to premium technology that you need in your business model.

AI

AI is a hot topic in virtually every industry. As such, it should come as no surprise that AI could also provide benefits if you are focusing on achieving your environmental objectives. For instance, you can use AI to predict different energy costs based on the changes that you make in your overall business model. You can also use AI to explore innovative options that will help you reduce your energy bills overtime, ensuring that your business is ahead of the game against any key competitors.

Renewable Energy

Arguably one of the best ways tech can help you achieve your energy goals is through the use of renewable energy services. This is accessible to virtually every business is any industry. It’s just a matter of finding the right option for your business model. Arguably one of the most popular choices is solar panels.

While these used to be expensive, they are now easily affordable for a lot of different businesses. The biggest benefit is that you can immediately cut down the costs of your energy bills and put your company in a far stronger footing overall.

Hot Desks

You could also use technology to set up a hot desk in your office. With a hot desk, you can make sure that you are not wasting resources in your business model and specifically around your office. Through a hot desk you can also get rid of some of the key technology that is driving the energy costs up around your business.

You might also want to think about using a hot desk model so that you can guarantee that people are able to work remotely in your business model. Hybrid working is one of the best ways to make any company more efficient.

Cloud Software

Finally, you might want to think about using cloud software in your business. One of the biggest benefits of cloud software is that it limits your need to purchase additional levels of technology. Furthermore, this will also strengthen your ability to run a business from the comfort of your own home instead of from a business office. The best part is that cloud solutions are incredibly scalable these days. As such, you can explore this option regardless of your budget and the financial limitations of your company.

We hope this helps you understand some of the key steps that you can take to achieve your eco business goals. By taking the right steps regarding your technology, you can significantly reduce your costs and ensure that you are able to lead the charge in terms of green companies in your industry.

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Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025

In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025

At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact. If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.