7 Ways to Ensure Your Business is Energy Efficient

Julie Starr • July 29, 2021



If you’re aiming to promote sustainability in the workplace, one important thing to do is ensure your business is as energy-efficient as possible. Start by performing an audit of your energy usage and look for areas of improvement. As well as reducing your energy consumption in the office, you may also want to consider hybrid business models or renewable energies as a more permanent solution. It’s also essential to improve the efficiency of your business processes as this will save both time and resources. Here are a few tips to get you started.

Go smart

The best way to control your energy usage is by going smart. Upgrade to a smart thermostat that will ensure the right temperature for working at all times without wasting energy. Smart lighting is also much more efficient. It will adapt to the environment creating the perfect balance with the natural light at different times of the day. Here are some other examples of smart office devices . You can control your smart office from a single device remotely, monitor your energy usages, and look for areas for improvement.

Streamline manufacturing

As well as focusing on energy consumption, another important way to improve efficiency is to analyze your business processes. If you make these more efficient then work will get done more quickly, requiring less energy and resources. This will depend on the type of business you run. If you sell your own products you could make changes to streamline the manufacturing process. A quick die change system can speed up your runs , for example. This will reduce the impact your manufacturing has on the environment, improve productivity, and be better for business overall.

Consider a hybrid business model

If you’re looking for ways to improve your processes you could also consider a hybrid business model. There are several benefits of hybrid business models . If you effectively combine remote working with going into the office part-time, or even renting coworking space instead, you could improve efficiency. You will need fewer resources in the office at one time. You can reduce your energy usage in the workplace and save money on overheads as well. This type of structure could also help to improve employee satisfaction and productivity. 

Promote eco-friendly practices

If you are going to adopt a hybrid business model, it’s especially important to promote sustainability while working from home. Encourage your employees to adopt more eco-friendly practices . These can include responsible use of electronics, switching to a smart home system, and various ways to reduce waste. By introducing a hybrid model you will reduce the amount your staff needs to commute. To reduce emissions even further you could also set up a bike-to-work scheme.

Consider renewable energies

You could consider renewable energies. If you own commercial premises, you could install solar panels, for example. This will reduce your electricity consumption. You’ll also benefit financially in the long run as you’ll save money on your utilities and could be entitled to a tax deduction . If you aren’t able to make these kinds of structural changes to your commercial property you could consider solar lighting and other devices indoors and at the entrance, for instance.

Conduct an energy consumption audit

Conduct an energy consumption audit to look for areas of improvement. Once you’ve put changes in place you can then carry out a second audit to find out if these are working. The best way to keep your energy consumption down is to continually monitor it. Here’s how to conduct an energy audit of your business . This will provide you with measurable data to help you make further improvements and set goals for the future.

Set energy efficiency goals

If you want to ensure your business stays as energy-efficient as possible then you need to set specific goals to work towards. Set a budget for your energy spending and ensure you stick to it. This could be part of a monthly plan. It’s important to set realistic goals, so use real data from the results of your energy audit in order to do so. You may also want to set certain goals relating to educating your employees and others about sustainability and promoting eco-friendly best practices. The important thing is to keep them specific and measurable and with set deadlines. Your goals also need to be relevant to your business objectives, mission, and values. This way you’ll be more motivated to work towards achieving them and to encourage others to do the same.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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