Stay Focused On The Three Pillars

Julie Starr • August 3, 2021

Sustainability has become a catchphrase among companies. The idea of going green, changing the world by their brand, and even being able to glitch the big contracts if your ethos screams the word. But are you losing focus on what sustainability is?

Sustainability rests on three pillars that together will give you the desired outcome. Those three pillars are society, economy, and environment. In layman’s terms, it’s people, profit, and the planet. Unfortunately, many companies are only focusing on one or two of these pillars. Without the support of all three, their ‘sustainable’ company and cause start to crumble.

Paperless

A noble cause of going paperless most companies embrace did not happen overnight. Yet, the concept or idea has been here for ages. It took years of tech development and app enhancements for this idea to become a reality. But taking the picture back a few years, going paperless definitely satisfied the pillar environment, although the economy and society suffered to an extent. It was an expensive exercise due to tech development not being so advised. The employees at paper mills and other factories were staring retrenchment in the face. This is where visionary companies excel. They do not focus on the now (a few months). They focus on the future and what the possibilities will hold. How they will satisfy the other two pillars. Partnerships with other sectors of the economy blossomed, and together they set out to build paperless sustainability.

Single-use Items

Single-use items were also being brought under the crossfire of environmentalists. Companies that traded in this industry did not have the full scope of sustainability in mind. They only focused on profits and people (their needs). They made an incredible profit back then, but two generations later, and they are being held accountable. Corporate responsibility strategies (CSR) are being enforced by many companies in fear that their company reputation and profits will be ruined. Takeaway containers are now made out of recycled material, and no more plastic cutlery for you. Here is your bamboo cutlery . Evolving with the demands to sustain the three pillars is what will safeguard companies in the perfect storm of sustainability.

Organic

Clothing items might be cheaper to make from high synthetic material and polyester, pushing up your profits. But the lack of taking into consideration social and the environment are pushing customers to buy items that are organic. And it doesn’t stop there. Everything organic and local has become the focus of consumers.

Still Not 100% Environment

It is true that we are still far from achieving the goals to go 100% green, but there are still some responsible actions companies should take. Actions like the transportation of hazardous materials which must be secure, complete all the checks when loaded, safe (if it’s flammable, there must be enough fire extinguishers at hand), and so on. If your company still requires timber, are you replanting trees? With your next big brainstorm or marketing strategy, make sure that you stay focused on the three pillars.

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Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024

In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024

Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.