Stay Focused On The Three Pillars

Julie Starr • August 3, 2021



Sustainability has become a catchphrase among companies. The idea of going green, changing the world by their brand, and even being able to glitch the big contracts if your ethos screams the word. But are you losing focus on what sustainability is? 

Sustainability rests on three pillars that together will give you the desired outcome. Those three pillars are society, economy, and environment. In layman’s terms, it’s people, profit, and the planet. Unfortunately, many companies are only focusing on one or two of these pillars. Without the support of all three, their ‘sustainable’ company and cause start to crumble.

Paperless

A noble cause of going paperless most companies embrace did not happen overnight. Yet, the concept or idea has been here for ages. It took years of tech development and app enhancements for this idea to become a reality. But taking the picture back a few years, going paperless definitely satisfied the pillar environment, although the economy and society suffered to an extent. It was an expensive exercise due to tech development not being so advised. The employees at paper mills and other factories were staring retrenchment in the face. This is where visionary companies excel. They do not focus on the now (a few months). They focus on the future and what the possibilities will hold. How they will satisfy the other two pillars. Partnerships with other sectors of the economy blossomed, and together they set out to build paperless sustainability. 

Single-use Items

Single-use items were also being brought under the crossfire of environmentalists. Companies that traded in this industry did not have the full scope of sustainability in mind. They only focused on profits and people (their needs). They made an incredible profit back then, but two generations later, and they are being held accountable. Corporate responsibility strategies (CSR) are being enforced by many companies in fear that their company reputation and profits will be ruined. Takeaway containers are now made out of recycled material, and no more plastic cutlery for you. Here is your bamboo cutlery . Evolving with the demands to sustain the three pillars is what will safeguard companies in the perfect storm of sustainability.

Organic

Clothing items might be cheaper to make from high synthetic material and polyester, pushing up your profits. But the lack of taking into consideration social and the environment are pushing customers to buy items that are organic. And it doesn’t stop there. Everything organic and local has become the focus of consumers. 

Still Not 100% Environment

It is true that we are still far from achieving the goals to go 100% green, but there are still some responsible actions companies should take. Actions like the transportation of hazardous materials which must be secure, complete all the checks when loaded, safe (if it’s flammable, there must be enough fire extinguishers at hand), and so on. If your company still requires timber, are you replanting trees? With your next big brainstorm or marketing strategy, make sure that you stay focused on the three pillars. 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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