7 Ways You Can Market Your New Business In Today’s Digital Age

Julie Starr • April 19, 2022



The internet has completely transformed the marketing landscape. More than ever before, businesses today need to market themselves online in order to grow their businesses. For instance, as a hotelier, you can just google ‘ list hotel on airbnb ’ to see how easy it is. But with so many marketing options available, how do you choose which marketing strategy is right for you? 

The key is to know your goals and your resources. If you have the time and resources to focus on marketing your new business, then you should consider marketing your new business in today’s digital age. If your goal is to build your email list, grow your social media following, establish more offline visibility, sell more products and services, and generate more leads, then you should consider marketing your new business in today’s digital age. If you’re looking for advice on how to market your new business, then you’ve come to the right place. Keep reading to learn 6 ways you can market your new business in today’s digital age.

Establish Ongoing Relationships

The best marketing strategy is useless if you have no one to market to. You want to establish ongoing relationships with your potential customers, and you can do that by marketing your new business in today’s digital age.

There are several ways you can do this. First, create an email list . An email list is a collection of people who want to hear from you. These are the people who would normally buy from you if you were a brick-and-mortar business. An email list gives you the ability to market your new business to these people when they are ready to buy.

Another great way to establish ongoing relationships with your potential customers is to build a strong social media following. Market your new business in today’s digital age through social media by sharing fun and educational posts, interacting with your fans and sharing photos and videos. This will allow you to become friends with your potential customers and foster ongoing relationships with them.

Use Digital Marketing Strategies

Digital marketing strategies are all about using the internet to your advantage.

There are many different ways you can use digital marketing strategies for your new business, and you should choose the ones that are most effective for your goals and audience.

 

Many digital marketing strategies are about building websites, building and maintaining an email list, building an online shop, and more. For example, you can use online advertising to drive traffic to your website. You can also use paid search tools such as Linchpin to drive traffic to your website.



If you’re new to the world of marketing, you don’t have to go it alone, either. You can always learn from those who bring the experience you could benefit from, to help you get the most out of the strategies you employ. Rather than hiring any old outsourced marketing service, it’s often wise to work with those who have specific expertise in your field. If you run a Software-as-a-Service business, then you may want to partner up with a B2B SaaS marketing consultant. That way, you can ensure that you’re getting advice and strategies better suited to your specific industry, market, and audience.

 

Serve up Content

Content is king when it comes to marketing your new business in today’s digital age. You may be thinking, “Content is crucial, but I don’t know where to start!” That’s okay; we’re here to help. 

For example, you can create blog posts. Blog posts are great because you can do a lot with them. You can write about a variety of topics, share photos, and more. You can also use blog posts to promote your products and services.

Use Paid Advertising

Paid advertising is one of the most effective digital marketing strategies for your new business. You can use many different paid advertising methods for your new business, and you’ll want to choose the one that is most effective for your goals and audience. For example, you can use search engine ads to drive traffic to your website. You can also use paid social media ads to create ongoing relationships with your customers and fans. You can use display ads, email ads, and more.

A good idea is to use paid ads across different platforms so you can maximize the effectiveness of your campaigns.

Create an effective PR/Events Strategy

PR and events strategies are a great way to create hype around your products and services. For example, if you make a nutritional supplement, you could create a big announcement around a special event related to the supplement, or you could get the media involved in creating buzz around the event.

 

You can also do a lot with PR and events strategies. For example, you can create a contest around your company, have an investor’s day, have an employee recognition day, have a customer appreciation day, and more.


Email Marketing



Another option worth considering is email marketing. While many people assume that email marketing is dead, this isn’t the case. Open rates for emails is low but you can change this by taking a more personal approach, creating segmented lists that are more likely to convert. You can also use a free email verifier to guarantee that you are sending all those emails to the right people. 


 

Conclusion

Starting a new business can be challenging, especially when launching online. To succeed in today’s digital economy, it’s essential to market your new business in today’s digital age.

You may be wondering what marketing strategies work best for your new business, and you’ll want to choose the one that is most effective for your goals and audience.

Digital marketing strategies can help you reach your audience, build your brand, and succeed in today’s business environment.

Simple Steps To Make Your Office Space More Eco-Friendly

By Julie Starr • 07 Oct, 2024
Becoming more eco-friendly and running a greener business is a responsibility that business owners really need to think more about. The good news is that if you spend a lot of time in your office, there are plenty of ways to make it more eco-friendly without having to overhaul everything and start again (which isn’t just disruptive, but expensive too). So, if you’re ready to get started, here are some simple steps to make your office space more eco-friendly; read on to find out more. Use Energy-Efficient Lighting This idea is a simple one that you can do no matter what else might be on your list of tasks - it’s quick, easy, and really makes a difference; change your light bulbs to something more energy efficient. If you’re still using traditional fluorescent bulbs, it’s time to upgrade to LED which doesn’t just last longer, but also uses a lot less energy. They’re easy to install and they’ll help you cut down on your office’s energy usage almost instantly. If possible, you should make the most of natural light too, so think about rearranging your workspace to let in more sunlight, which saves energy and can boost your mood - it’s a win-win that you can do right away. Prioritize Air Quality The air you breathe matters, and keeping it clean can do wonders for your health and the planet. One way to improve air quality is by adding plants to your workspace because plants are natural air purifiers, and as a bonus, they’ll make your office feel more inviting. Another great idea is to make sure your office’s HVAC system is working efficiently, and having air duct cleaning done by professionals is an easy step you can take to improve air quality and ensure your heating and cooling systems aren’t wasting energy. Clean air ducts mean cleaner air, less strain on your system, and even lower energy bills, so it’s a simple but really effective thing to do. Switch To Reusable Products If your office is still stocking up on single-use plastic items, it’s time for a change - swap your disposable cups, utensils, and plates for reusable ones and you’ll be surprised at how much waste to eliminate. And what about encouraging people to bring their own mugs and water bottles to work? Give them tea, coffee, and water to refill everything with, and you’ll be doing your bit to help the planet and have less waste to deal with as well. And don’t stop with these things either - there are loads of reusable products that could be useful in your office. You could have refillable pens and ink cartridges for your printer, for example. Go Paperless Speaking of your printer, is that an office machine you actually need? If you were to go digital and aim for a paperless office , you might be able to do away with the printer, which means less money spent on ink and paper, and less energy used altogether. You should be able to set up a system where documents can be shared online and stored electronically, and there are plenty of tools around to help you do exactly that (and much more). If you don’t need to print something and you don’t need a physical copy of a document, don’t make one - just use the digital version instead and you’ll be a lot more eco-friendly.

3 Most Unsustainable Industries & What They're Doing To Be More Eco-Conscious

By Julie Starr • 04 Oct, 2024
Sustainability often gets pushed on the common person. Joe Public is told to be more sustainable with their daily habits as the government pushes for more eco-friendly measures. This is all well and good - but does it really matter when 71% of greenhouse gas emissions come from just 100 companies around the world? Small business owners are desperate to prove their sustainability, but what are bigger companies in some of the most polluting industries doing to help? We’ve taken three of the least sustainable sectors on the planet and explored the unique ways they’re trying to cut down on emissions and be more eco-friendly. Mining Any industry revolving around drilling underground will not be very environmentally friendly! Mining causes a lot of pollution, but its unsustainability often comes from the way it damages local environments and ecosystems. So, what is this industry doing to change things? It’s largely focusing on more responsible mining practices to reduce waste and mitigate the impact on local environments. This is done through mining dust suppression systems to prevent airborne pollution, reforesting mining sites when they’re no longer in use, and recycling as many materials as possible. Is it perfect? No, but it’s a step in the right direction. Fossil Fuels Shock horror; the fossil fuels industry is the most damaging to our environment. Finding ways to change the scope of this sector is the key to ensuring a better future for all. Some companies in this industry are trying to do this through carbon capture and storage. This is a technique where CO2 emissions are captured before they’re released into the atmosphere and stored underground. Realistically, the main thing fossil fuel companies should be doing is pushing for more renewable energy sources. Many are doing this - though reports suggest they’re not investing as much as they should. If fossil fuel companies dumped more money into developing biofuels and other renewable sources, pollution from this industry would drop dramatically. Fashion The most unbelievable stat to take from this post is that the fashion industry is responsible for 10% of our global carbon footprint . That’s remarkable (and worrying), considering how most of us don’t view it as a “dangerous” industry. Fast fashion is the main problem; poorly-made goods are pumped out at a rapid rate, and consumers constantly buy new things. Fashion companies are trying their best to resolve this. Most big brands will now have sustainable lines using recyclable materials. Consumers also hold the key to solving this problem: stop buying new clothes all the time and wear yours for longer. Or buy pre-owned clothes to slow down the fashion production line. Companies can still do more as well: they are trying to adopt more eco-friendly production processes that use less water and energy. The moral of this post is that everyone can do their bit to fight for a more sustainable future. Keep this in mind for your small business . It doesn’t matter what industry you’re in; there will always be ways to promote eco-friendly practices.
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