7 Ways You Can Market Your New Business In Today’s Digital Age

Julie Starr • April 19, 2022



The internet has completely transformed the marketing landscape. More than ever before, businesses today need to market themselves online in order to grow their businesses. For instance, as a hotelier, you can just google ‘ list hotel on airbnb ’ to see how easy it is. But with so many marketing options available, how do you choose which marketing strategy is right for you? 

The key is to know your goals and your resources. If you have the time and resources to focus on marketing your new business, then you should consider marketing your new business in today’s digital age. If your goal is to build your email list, grow your social media following, establish more offline visibility, sell more products and services, and generate more leads, then you should consider marketing your new business in today’s digital age. If you’re looking for advice on how to market your new business, then you’ve come to the right place. Keep reading to learn 6 ways you can market your new business in today’s digital age.

Establish Ongoing Relationships

The best marketing strategy is useless if you have no one to market to. You want to establish ongoing relationships with your potential customers, and you can do that by marketing your new business in today’s digital age.

There are several ways you can do this. First, create an email list . An email list is a collection of people who want to hear from you. These are the people who would normally buy from you if you were a brick-and-mortar business. An email list gives you the ability to market your new business to these people when they are ready to buy.

Another great way to establish ongoing relationships with your potential customers is to build a strong social media following. Market your new business in today’s digital age through social media by sharing fun and educational posts, interacting with your fans and sharing photos and videos. This will allow you to become friends with your potential customers and foster ongoing relationships with them.

Use Digital Marketing Strategies

Digital marketing strategies are all about using the internet to your advantage.

There are many different ways you can use digital marketing strategies for your new business, and you should choose the ones that are most effective for your goals and audience.

 

Many digital marketing strategies are about building websites, building and maintaining an email list, building an online shop, and more. For example, you can use online advertising to drive traffic to your website. You can also use paid search tools such as Linchpin to drive traffic to your website.



If you’re new to the world of marketing, you don’t have to go it alone, either. You can always learn from those who bring the experience you could benefit from, to help you get the most out of the strategies you employ. Rather than hiring any old outsourced marketing service, it’s often wise to work with those who have specific expertise in your field. If you run a Software-as-a-Service business, then you may want to partner up with a B2B SaaS marketing consultant. That way, you can ensure that you’re getting advice and strategies better suited to your specific industry, market, and audience.

 

Serve up Content

Content is king when it comes to marketing your new business in today’s digital age. You may be thinking, “Content is crucial, but I don’t know where to start!” That’s okay; we’re here to help. 

For example, you can create blog posts. Blog posts are great because you can do a lot with them. You can write about a variety of topics, share photos, and more. You can also use blog posts to promote your products and services.

Use Paid Advertising

Paid advertising is one of the most effective digital marketing strategies for your new business. You can use many different paid advertising methods for your new business, and you’ll want to choose the one that is most effective for your goals and audience. For example, you can use search engine ads to drive traffic to your website. You can also use paid social media ads to create ongoing relationships with your customers and fans. You can use display ads, email ads, and more.

A good idea is to use paid ads across different platforms so you can maximize the effectiveness of your campaigns.

Create an effective PR/Events Strategy

PR and events strategies are a great way to create hype around your products and services. For example, if you make a nutritional supplement, you could create a big announcement around a special event related to the supplement, or you could get the media involved in creating buzz around the event.

 

You can also do a lot with PR and events strategies. For example, you can create a contest around your company, have an investor’s day, have an employee recognition day, have a customer appreciation day, and more.


Email Marketing



Another option worth considering is email marketing. While many people assume that email marketing is dead, this isn’t the case. Open rates for emails is low but you can change this by taking a more personal approach, creating segmented lists that are more likely to convert. You can also use a free email verifier to guarantee that you are sending all those emails to the right people. 


 

Conclusion

Starting a new business can be challenging, especially when launching online. To succeed in today’s digital economy, it’s essential to market your new business in today’s digital age.

You may be wondering what marketing strategies work best for your new business, and you’ll want to choose the one that is most effective for your goals and audience.

Digital marketing strategies can help you reach your audience, build your brand, and succeed in today’s business environment.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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