7 Ways You Can Market Your New Business In Today’s Digital Age

Julie Starr • April 19, 2022



The internet has completely transformed the marketing landscape. More than ever before, businesses today need to market themselves online in order to grow their businesses. For instance, as a hotelier, you can just google ‘ list hotel on airbnb ’ to see how easy it is. But with so many marketing options available, how do you choose which marketing strategy is right for you? 

The key is to know your goals and your resources. If you have the time and resources to focus on marketing your new business, then you should consider marketing your new business in today’s digital age. If your goal is to build your email list, grow your social media following, establish more offline visibility, sell more products and services, and generate more leads, then you should consider marketing your new business in today’s digital age. If you’re looking for advice on how to market your new business, then you’ve come to the right place. Keep reading to learn 6 ways you can market your new business in today’s digital age.

Establish Ongoing Relationships

The best marketing strategy is useless if you have no one to market to. You want to establish ongoing relationships with your potential customers, and you can do that by marketing your new business in today’s digital age.

There are several ways you can do this. First, create an email list . An email list is a collection of people who want to hear from you. These are the people who would normally buy from you if you were a brick-and-mortar business. An email list gives you the ability to market your new business to these people when they are ready to buy.

Another great way to establish ongoing relationships with your potential customers is to build a strong social media following. Market your new business in today’s digital age through social media by sharing fun and educational posts, interacting with your fans and sharing photos and videos. This will allow you to become friends with your potential customers and foster ongoing relationships with them.

Use Digital Marketing Strategies

Digital marketing strategies are all about using the internet to your advantage.

There are many different ways you can use digital marketing strategies for your new business, and you should choose the ones that are most effective for your goals and audience.

 

Many digital marketing strategies are about building websites, building and maintaining an email list, building an online shop, and more. For example, you can use online advertising to drive traffic to your website. You can also use paid search tools such as Linchpin to drive traffic to your website.



If you’re new to the world of marketing, you don’t have to go it alone, either. You can always learn from those who bring the experience you could benefit from, to help you get the most out of the strategies you employ. Rather than hiring any old outsourced marketing service, it’s often wise to work with those who have specific expertise in your field. If you run a Software-as-a-Service business, then you may want to partner up with a B2B SaaS marketing consultant. That way, you can ensure that you’re getting advice and strategies better suited to your specific industry, market, and audience.

 

Serve up Content

Content is king when it comes to marketing your new business in today’s digital age. You may be thinking, “Content is crucial, but I don’t know where to start!” That’s okay; we’re here to help. 

For example, you can create blog posts. Blog posts are great because you can do a lot with them. You can write about a variety of topics, share photos, and more. You can also use blog posts to promote your products and services.

Use Paid Advertising

Paid advertising is one of the most effective digital marketing strategies for your new business. You can use many different paid advertising methods for your new business, and you’ll want to choose the one that is most effective for your goals and audience. For example, you can use search engine ads to drive traffic to your website. You can also use paid social media ads to create ongoing relationships with your customers and fans. You can use display ads, email ads, and more.

A good idea is to use paid ads across different platforms so you can maximize the effectiveness of your campaigns.

Create an effective PR/Events Strategy

PR and events strategies are a great way to create hype around your products and services. For example, if you make a nutritional supplement, you could create a big announcement around a special event related to the supplement, or you could get the media involved in creating buzz around the event.

 

You can also do a lot with PR and events strategies. For example, you can create a contest around your company, have an investor’s day, have an employee recognition day, have a customer appreciation day, and more.


Email Marketing



Another option worth considering is email marketing. While many people assume that email marketing is dead, this isn’t the case. Open rates for emails is low but you can change this by taking a more personal approach, creating segmented lists that are more likely to convert. You can also use a free email verifier to guarantee that you are sending all those emails to the right people. 


 

Conclusion

Starting a new business can be challenging, especially when launching online. To succeed in today’s digital economy, it’s essential to market your new business in today’s digital age.

You may be wondering what marketing strategies work best for your new business, and you’ll want to choose the one that is most effective for your goals and audience.

Digital marketing strategies can help you reach your audience, build your brand, and succeed in today’s business environment.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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