8 Things To Consider When Starting Your Sustainable Business

Julie Starr • May 19, 2020



If you’re thinking of starting a sustainable business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you have had your idea for years or it’s something that has only just come to you, you need to be sure you’re making the right decision. Whilst it may be overwhelming, there are lots of questions you can ask yourself to ensure exactly that. From deciding on what your business is going to be doing to working out how it’s going to make a profit in a sustainable way, the more questions you’re asking yourself the better. With that in mind, here are 8 things to consider when starting your sustainable busines s:

What Will Your Business Be Doing?

One of the first things you need to consider is what your business is going to be doing, as this will be the basis of your journey as an entrepreneur. Whether you’re going to be offering sustainably made products or you have developed an app that encourages people to think about their energy consumption, you need to clearly plan out exactly what it is your business is going to be doing. The sooner you do this, the easier the process will be.

How Will It Be Sustainable?

When thinking about your business and what they’re going to be doing, you also need to detail how it’s going to be sustainable. Although this will be obvious to you, it may be something you have to explain during pitches to potential investors or buyers.

The best way to approach this, of course, is to come up with a thirty-second elevator pitch that details what your business does and how it helps the environment. For a guide to putting together an elevator pitch , you can visit this site here.

What Are Your Overall Business Values?

Another important thing to consider is your values, as these will help to define your business. Although it may take some time to perfect them, thinking about what you will offer your customers is incredibly important. For a guide to putting together your business’ values , you can visit this handy site here.

How Will Your Business Make A Profit In A Sustainable Way?

When it comes to running a sustainable business, often it’s a little harder to make a profit. Whether you’re paying more for materials or you have a smaller target audience, you need to think about exactly how your business is going to be making a profit and whether or not it’s something you can sustain.

Have You Considered Your Costs?

When it comes to profits, you also need to think about your costs as chances are when you’re running a sustainable business, your costs are going to be much higher. If you don’t know what your exact costs are going to be right away, it might be worth putting a rough estimate together as you’re finding the best suppliers for your business.

Do You Need To Employ Any Staff?

Another important thing to consider when it comes to starting a sustainable business is whether or not you’re going to need to hire any staff. Although this may not be something you do right away, hiring staff is the perfect way to free up your time to work on business growth. Whether you outsource or bring someone on full-time, you will notice the difference in no time.

If you do need to employ staff, here are 8 Payroll Reports Every Business Manager Needs To Know.

How Will You Promote Your Business To Others?

As you start to launch your business, you need to think about how you’re going to promote it to others. When it comes to sustainability, online is often the best place to start.

What Are Your Targets As A Business?

Finally, you need to think about your targets as a business. Whether you’re looking to make a difference in the world of sustainability or you’re looking to make a profit during your first year, setting goals is a great way to keep you motivated. For a guide to setting goals , you can visit this site here.

With lots of important things to consider before starting a sustainable business, you can be sure you’re doing all that you can to protect the environment at the same time as following your dreams. What else do you need to consider? Did we miss anything off of the list? Let me know your thoughts and ideas in the comments section below.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.