8 Things To Consider When Starting Your Sustainable Business

Julie Starr • May 19, 2020



If you’re thinking of starting a sustainable business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you have had your idea for years or it’s something that has only just come to you, you need to be sure you’re making the right decision. Whilst it may be overwhelming, there are lots of questions you can ask yourself to ensure exactly that. From deciding on what your business is going to be doing to working out how it’s going to make a profit in a sustainable way, the more questions you’re asking yourself the better. With that in mind, here are 8 things to consider when starting your sustainable busines s:

What Will Your Business Be Doing?

One of the first things you need to consider is what your business is going to be doing, as this will be the basis of your journey as an entrepreneur. Whether you’re going to be offering sustainably made products or you have developed an app that encourages people to think about their energy consumption, you need to clearly plan out exactly what it is your business is going to be doing. The sooner you do this, the easier the process will be.

How Will It Be Sustainable?

When thinking about your business and what they’re going to be doing, you also need to detail how it’s going to be sustainable. Although this will be obvious to you, it may be something you have to explain during pitches to potential investors or buyers.

The best way to approach this, of course, is to come up with a thirty-second elevator pitch that details what your business does and how it helps the environment. For a guide to putting together an elevator pitch , you can visit this site here.

What Are Your Overall Business Values?

Another important thing to consider is your values, as these will help to define your business. Although it may take some time to perfect them, thinking about what you will offer your customers is incredibly important. For a guide to putting together your business’ values , you can visit this handy site here.

How Will Your Business Make A Profit In A Sustainable Way?

When it comes to running a sustainable business, often it’s a little harder to make a profit. Whether you’re paying more for materials or you have a smaller target audience, you need to think about exactly how your business is going to be making a profit and whether or not it’s something you can sustain.

Have You Considered Your Costs?

When it comes to profits, you also need to think about your costs as chances are when you’re running a sustainable business, your costs are going to be much higher. If you don’t know what your exact costs are going to be right away, it might be worth putting a rough estimate together as you’re finding the best suppliers for your business.

Do You Need To Employ Any Staff?

Another important thing to consider when it comes to starting a sustainable business is whether or not you’re going to need to hire any staff. Although this may not be something you do right away, hiring staff is the perfect way to free up your time to work on business growth. Whether you outsource or bring someone on full-time, you will notice the difference in no time.

If you do need to employ staff, here are 8 Payroll Reports Every Business Manager Needs To Know.

How Will You Promote Your Business To Others?

As you start to launch your business, you need to think about how you’re going to promote it to others. When it comes to sustainability, online is often the best place to start.

What Are Your Targets As A Business?

Finally, you need to think about your targets as a business. Whether you’re looking to make a difference in the world of sustainability or you’re looking to make a profit during your first year, setting goals is a great way to keep you motivated. For a guide to setting goals , you can visit this site here.

With lots of important things to consider before starting a sustainable business, you can be sure you’re doing all that you can to protect the environment at the same time as following your dreams. What else do you need to consider? Did we miss anything off of the list? Let me know your thoughts and ideas in the comments section below.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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