The Sustainability Of Remote Business

Julie Starr • May 20, 2020



A lot of businesses have had to live, at some scale, with remote working as a reality rather than an option. However, it has shown many businesses the benefits of going remote, not just for the productivity and work-life balance of the team, but also for the sustainability of the business. Here are four key ways in which a remote team could be a more sustainable one.

Cutting the commute
While some remote workers might be considered “digital nomads,” and are constantly on the move, this isn’t the case for most remote workers. In fact, most people working remotely will do so from their home, meaning they lose all the environmental impact of traveling back and forth from the office every single day. To see how much your business could help cut the carbon emissions of your team, there are commute emission tracking websites made to precisely that purpose. You can see just how much greener your business could be by cutting the commute alone.

Downsizing the office
There are a lot of ways that an employer can help make their office a greener place. However, the fact is that such a concentration of resources and people is likely to be a place where a lot of waste is generated. With remote working, you don’t have the waste of the office to deal with. You can still maintain the professional image your business needs with a virtual physical address , too, if you’re worried about how not having an office would impact your business. Similarly, without an office, you don’t need to purchase all the technology to equip your workers to do their job there, either. In a remote set-up, most employees will work with their own tech.

Passing on the paper
 One of the resources you’re going to cut down most on when going remote is the amount of paper purchased and used. Going paperless is one of the biggest steps an office can take towards going sustainable. In the average office, it’s estimated that 70% of all the waste produced is mixed paper products. As recyclable as it is, not all of it will be able to be reused and when the average office goes through about 2 pounds worth of mixed paper a day, the remote paperless option can be a huge improvement.

Empowering remote employees
 The one potential disadvantage of going remote in your business is that you don’t have the ability to influence the environment of your workers or to get them to work in a more sustainable workspace. At least, you don’t have that option directly. You can, however, incentivize them to make their own home office a little greener . For instance, you can introduce a scheme by where they can purchase some green home installations, like LED bulbs, at a discount through the company.

Another great way to empower your employees to lead the way to sustainability while working from home is to create sustainability programs. It is common for companies to have multiple employee programs that are voluntary; however, if you want to achieve sustainability, consider having a program related to this and making it mandatory for all employees to participate.

Including your workers regardless of location is an incredible way to ensure everyone is on board and adheres to measures. Also, ensure you enact the proper communication channels for employees to air out their views, get assistance and advice where need be, and suggest better methods.

Lastly, to empower your employees effectively, it would be wise to reward all efforts. Nothing is as great as celebrating success, no matter how trivial it is, by rewarding efforts. It can be as simple as sending out business thank you cards to anyone who promoted sustainability, be it your employees, sponsors, or community members. You can also give the requisite recognition honors to participants.

From cutting the carbon emissions of traveling to reducing paper use as best as possible, it’s clear that remote working could be the future of the sustainable office as we know it.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
Share by: