A Fresh Start For Your Business

Julie Starr • August 16, 2021



A lot of businesses are very process-driven – it’s what keeps them running. But over time, some of these practices can become stale, leaving your employees tired, while also limiting your chance for growth. 

Businesses can benefit from a change to help them stay relevant to modern business practices, while also bringing renewed energy back to the workplace. It can be a chance to assess and rebuild, ready to focus on a bright future. After the past year, now is the perfect opportunity to transform your business. By making some changes to the way you do things, you can also make sure your business remains 

Want a fresh start for your business? Here are some ideas to get you started.

Consider a change of location

Many businesses have had to think about their location since the pandemic. For many, flexible working will be an ongoing part of the working fabric and could mean there are opportunities for you to downsize your office or move it to a more suitable location.

 

If you decide to remain in your existing space, there are things you should do to help make it safer and more sustainable moving forward. If employees have been away from the office for a long time, you should bring in a commercial locksmith to change the locks to prevent security risks. There are also opportunities to put your space to better use. You could let out some space to others, create coworking spaces, and more. You can also bring in new policies such as using energy-efficient lighting and equipment to reduce your business’s energy use.


Since the target is about giving your business a fresh start, consider changing your old business name in addition to changing your location. This can be particularly important if your old name no longer represents the new brand image or fresh start you’re seeking to create. Understandably, picking a unique business name that flows with your brand can be tricky. But you can always rely on the internet to suggest some good ideas for business names.

 

Complete your digital transformation

Digital is the future for many businesses, providing opportunities to do things better and more efficiently than before. You might have already made some changes to your practices as a result of the COVID-19 pandemic, but is there more that can be done to modernize your business? 

Digital transformation can bring a lot of benefits to your business, helping to make it more secure while also making information easier and faster to access. With your systems operating online, you’ve got an opportunity to take your business paperless and take another step towards creating a more sustainable workplace.

Brainstorm ideas with your team

It’s been a difficult time for everyone, and teams can feel disconnected after spending a lot of physical time apart. Taking the time to bring your teams back together to bond can help them reacclimatize to working in the office, or to work out how hybrid working can work as you take the next steps for your business.

Giving your teams the chance to share their ideas about the future of the business can help them feel empowered and more motivated. It can also help them take ownership of their work, helping to ensure better results for them and for your business too.

Clean up your office

Could your office benefit from a cleanse? A cluttered, disorganized office doesn’t make for a great place to work. But by having a clear out, you’ll probably find that there are a lot of things you no longer need, and things you can do differently to maintain order in the future. 

 

When clearing out old equipment, furniture and paperwork, make sure you do it sustainably. There are companies that can help you with this, or you can look for local organizations that could benefit from your unwanted office items. Finding a sustainable dumpster rental you can ensure your items aren’t going to go to waste.

 

Think of ways you can give back

A fresh start for your business can also help you think about ways you can give back. There are a lot of ways businesses can give back to the community that can help you do good, and making sure your business isn’t just about making money. 

There is a lot you can do to help the environment as a business too, so why not get involved in some local initiatives and clean-up campaigns to help you do your part? With benefits for both your business and your employees, it’s good to lend a helping hand.

Over the last year, businesses have faced hard times and tough decisions. Some will have undergone permanent changes to secure the future of their business and adapt to different priorities. As your business bounces back, it’s time to think about what you want the future of your business to be and how you can make it happen. Building a happier, more efficient, and more sustainable workplace could be the key to ensuring your continued success.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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