How To Make Your Logistics More Sustainable

Julie Starr • August 16, 2021



Climate change has been affecting the planet at an increasingly alarming rate. While countless factors are driving that, part of it is how companies operate. The logistics behind these firms can be wasteful and generate a lot of carbon dioxide.

While you might think that that’s the cost of doing business, it doesn’t have to be. You could take advantage of sustainable logistics. If this is an unfamiliar term to you, then you’ll want to know what it is and how it can benefit you.

Coupled with that, you should find out how to make your logistics more sustainable. Though you could choose certain fuel sources, such as Tri Gas & Oil , there are multiple other things that you can do.

But first, it’s worth looking at what sustainable logistics actually is.

What Is Sustainable Logistics?

It’s been estimated that the world’s population will grow significantly in the next few decades. That’ll lead to a steady, if not sharp, increase in demand for goods and services. That will have just as much of an increase on the environment, thanks to the logistics of many companies.

Unless supply chains are made more sustainable, this rise will lead to a larger impact on the environment. With that, climate change will affect people much more than it is now. Companies need to adapt their supply chains to minimize that impact on the environment.

The process of achieving that goal is what’s known as sustainable logistics.

Why Is It Important?

You might be wondering why sustainable logistics is important. A lot of this could be related to e-commerce, which has boomed over the past few years. More people ordering online has led to more deliveries being made.

That’s resulted in more of an environmental impact than ever, with changes showing no signs of slowing down. Making your logistics more sustainable dampens – if not outright removes – the impact that your company will have.

There are several other reasons why many companies, especially e-commerce ones, are trying to make their logistics more sustainable . The largest of these are:

  • Customers focus more on a product’s or service’s sustainability before buying;
  • More governmental mandates are coming in focusing on the issue;
  • More employees are demanding that their employers are environmentally friendly.

With those in mind, it might be mandatory to reduce the environmental impact your company has. If it isn’t, then it might be in the years to come.

Tips For Making Your Logistics More Sustainable

Make Use Of Your Data

There’s a lot involved in logistics and the supply chain, meaning there’s a lot to manage. There’s also a lot of information being taken in, even if you’re not doing so intentionally. Drivers can tell you, for example, what times people are unlikely to be home for deliveries.

Factors like these, which require multiple trips for one delivery, affect your company’s carbon footprint. Using the data that comes in means that you can optimize your operations. That means putting in reporting and tracking tools, although that’s something many firms should do anyway.

With these, you can determine the best time to arrange deliveries, optimize routes, and much more. These will make your logistics network more sustainable. You can also optimize for profitability at the same time, should this match up with your sustainability goals.

Get Closer To Your Customers

If you’re based close to your customers, then you won’t need to travel too far to deliver to them. While that isn’t always an option, you could consider pop-up warehouses. These specifically target last-mile deliveries, which can often be the least environmentally friendly aspect of a delivery.

Pop-up warehouses minimize this, as you can make multiple local deliveries from the same warehouse. Not only does this make deliveries more sustainable, but customers don’t have to wait too long for a delivery. You can also be more flexible with your delivery schedule.

That makes it a win-win for everybody involved.

Optimize Your Sites

If your business has multiple sites, then it could have a large environmental impact. If you need to deliver between them regularly, then that will make the issue worse. Optimizing your workplaces and any deliveries between them should be a priority.

There are multiple areas that you can focus on, depending on your industry. Analyzing routes and delivery times should be your first step, as you can optimize for fuel consumption and other factors.

You should also look at the equipment you use. Could this be upgraded to make it more fuel-efficient? Will making changes streamline the production and delivery process? Are there any areas where you can cut down on carbon emissions?

Answering these questions and implementing potential solutions should be your first step in making your logistics more sustainable. You should see this as an ongoing process, as you can find more areas to improve the more you look.

Add IoT Devices For Minor Improvements

The Internet of Things (IoT) has made doing business much easier across multiple industries. That’s only when properly utilized, however. Depending on what industry you’re in, these can vary. There are several areas that the IoT can help you make your logistics more sustainable.

Many of these revolve around reducing fuel consumption. If a vehicle averages 80km per hour, for example, it could save on 10% of fuel. Making sure your tire pressure is optimal can also have an impact on your fuel consumption.

How to optimize these can vary depending on exact circumstances. Utilizing the IoT will help you track and analyze different areas, letting you optimize for sustainability. You should also save on money with these, especially when it comes to fuel costs.

Wrapping Up

There are multiple reasons why you should make your logistics more sustainable. These can revolve around increased sales and revenue, as potential customers will be more attracted to your company. The same can be said for potential employees, giving you greater access to a wider talent pool.

That’s without mentioning the environmental benefits that it will offer. While you might have to put an upfront investment to accomplish this, it’ll be worth it in the long term. Once you know how to make your logistics more sustainable.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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