Advertising: How to Go About It During the Pandemic

Julie Starr • January 16, 2021



2020 destroyed many businesses. If you’re still up and running, you’re doing incredibly well! But at the same time, you’re going to have to keep on top of things in order to keep the ball rolling and to continue keeping things up and running. The coronavirus and Covid-19 pandemic is still in full force and those of us who were previously operating brick and mortar businesses are still having to operate online. For many of us, this is a new realm, and you’re going to have to do your utmost to make sure that your products can stand out from the crowd of endless other businesses offering similar services and products. This is where advertising can come in pretty useful. But with so many different types of advertising to try out, which should you give a go? Here are a few ideas to help you along the way!

Try Out Social Media Influencers

If your target demographic commonly follows a particular influencer, you should get in touch with this influencer to see whether they’d like to collaborate with your brand. Alternatively, you can use agencies like unrulyagency.com who recommended the right influencers for your brand. Social media influencer advertising is a relatively new branch of advertising and something that many of us are unfamiliar with. But when it comes down to it, the concept is pretty straightforward. If your target demographic follows someone, they’ll see this person’s posts in their feed. If these posts feature your products, your target demographic become familiar with your products. If the influencer promotes and recommends them, some of these followers may make purchases and start a relationship with your brand. You can find that social media influence drives a lot of sales!

Use Adwords

If you’ve been looking into online advertising, chances are, Google Adwords is a term that you’ve seen a few times and may be growing familiar with. Put simply, Google Adwords is an advertising platform run by Google, where you can pay a set amount of money for your ads to appear in search engine results. Seeing as the majority of people do use search engines to find products and content online, this, again, can drive a whole lot of traffic to your site.

Consider PPC

If you’ve been considering placing adverts on a website or blog, you may be worried about not getting your money’s worth. This is where PPC comes into play. PPC stands for “pay per click” and is a popular form of online advertising. When you engage with PPC, your ads will be spread about the internet, showing off your brand and your best products. However, you only pay for this advertising each time someone actually clicks from the ad through to your website. Chances are, the people actually clicking through will be making purchases, making your advertising extremely cost-effective.

If you’re switching to operating online, advertising is going to prove integral to your success. Hopefully, at least one of these methods will prove useful to you!

3 Great Marketing Strategies for Sustainability Companies to Use

By Julie Starr • April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.

Q1 2025 in Review: Driving Impact Through Strategic Sustainability Communication

By Julie Starr • April 14, 2025
As we reflect on the first quarter of 2025, Taiga Company has been at the forefront of sustainability and ESG communications, offering valuable insights and strategies to navigate the evolving landscape. Here's a recap of our key discussions:​ Leveraging Social Media for Effective Sustainability Stakeholder Engagement In March, we emphasized the critical role of transparent communication in sustainability efforts. Social media platforms have become indispensable tools for real-time engagement, education, and collaboration with stakeholders. By sharing educational content, fostering interactive discussions, and storytelling, companies can build trust and demonstrate accountability in their ESG practices. Amplifying Climate Action: Communications in Advancing Davos 2025 Initiatives Following the World Economic Forum's Annual Meeting in Davos, we highlighted the importance of effective communication in promoting environmental initiatives. Strategic storytelling and media engagement can elevate awareness of projects like the Kivu-Kinshasa Green Corridor and the integration of indigenous knowledge in climate solutions, ensuring they gain the necessary support and recognition. The Business Case for Sustainability: Communicating Strategy in an Evolving Landscape In February, we addressed the challenges businesses face amid shifting political landscapes. Clear and strategic communication is vital to articulate sustainability commitments and their alignment with long-term business success. By clarifying their sustainability position, leveraging data-driven insights, and maintaining focus on global markets, companies can navigate uncertainties and continue to advance their ESG objectives. Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement We explored the broader impacts of air pollution , including its effect on cognitive function, and underscored the need for effective climate communication. Translating complex scientific research into accessible insights and fostering stakeholder engagement are essential steps in addressing air quality issues and promoting public awareness. Turning the Tide: Engaging Consumers on Water Sustainability With a significant rise in online conversations about water sustainability , we discussed how brands can authentically engage in these discussions. By showcasing tangible sustainability efforts, employing emotive storytelling, and utilizing digital-first strategies, companies can connect with environmentally conscious consumers and demonstrate their commitment to water sustainability. ​ As we move forward, Taiga Company remains dedicated to providing thought leadership and strategic guidance in sustainability and ESG communications. We look forward to continuing this journey with our clients and partners, driving meaningful impact throughout 2025 and beyond.