Play Your Part, A Sustainable Future At Home Is Achievable

Julie Starr • January 15, 2021



It seems that before our eyes there is a collective change in awareness of environmental protection, quality of life, the importance of natural nutrition, and a healthy and balanced lifestyle. Not an obvious matter, especially in light of the last century and the way advertisements defined a way of life and a Western and wasteful consumer culture. Since the Industrial Revolution, and the ensuing technological advancement, we have been living in a damaged and polluted environment in micro and macro, in our immediate environment, and in the global environment. Earth Day is a good time to start cleansing your home environment of toxins. Earth day is 22 April 2021. A date to put in your calendars!  Endless piles of hard, industrialized, durable, and polluting waste, which is absorbed into the soil and evaporates into the sky, alongside the animal and plant world which suffers ongoing damage resulting from the desire to occupy more land and eat more animals. All of these are our environment, in which we live and raise our children, which has been drastically damaged in the last hundred years.  

Today, with the growing awareness and tremendous efforts of various associations and organizations, we are truly succeeding in predicting an awakening, one that it is time for.  Instead of us going out to watch music concerts, staying home and enjoying what Radio Jingles has to offer may be a better solution. Or instead of taking your car to the store, look at getting a bike, so you can tone your thighs as well as help the planet. 

In order to live in a home space free of chemicals and toxic substances, you do not need extreme actions that require a lot of investment. All you have to do is stop using toxic substances and synthetic products, combine natural substances in the space, and take care of proper air purification. Ecological ingredients – it is advisable to stop using regular detergents and switch to organic products without toxins, or to any natural vinegar and essential oil that will give a good smell. There are many methods of detoxification, discover them.

Textiles and natural furniture 

Combine natural textiles with pillows, curtains, rugs, and bedding. It is advisable to cover the sofa upholstered in stain-repellent synthetic fabric, in natural cotton fabric to prevent direct contact with toxic materials. The trend of recycled wood in an eclectic industrial style has brought quite a few toxic substances to the home environment, such that the wood absorbed while it was in industrial use. In terms of textiles, choosing a synthetic fabric that prevents stains is very common, especially among young families looking for a practical solution in life with children. The synthetic fabric releases into the air space and in direct contact, toxic substances that are not worth coming into contact with. The same goes for the synthetic carpet produced by the machine, and plastic products, and synthetic materials. There are natural alternatives, such as cotton and linen fabrics, eco-friendly products manufactured under supervision and standard mark.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.