Be Wary Of These Business Troubles

Julie Starr • April 21, 2022



When you have your own business you are responsible for anything that happens to go a bit awry. Being prepared for all eventualities will help you manage everything should the worst happen. Here are six common business troubles that you can face and how to work around them.

High Energy Costs 

If when you created your business budget you catered for the costs of energy then you may need to rejiggle this around a bit. It can end up costing an arm and a leg these days when it comes to energy, and the cost only seems to be rising. In order to deal with this then it may be time to start reminding your employees and other workers to shut down their PCs at the end of the day. You should also turn the lights off rather than leave them on, this wastes electricity. 

It may be worthwhile investing in some form of renewable energy such as wind power or solar power. These will help cut your energy bills by as much as half. It may seem like a huge payout initially but it will pay for itself in the end. You can put the money you save on energy towards other aspects of your business such as sustainability programs. 

Security Trouble 

It can be quite common for unruly people to target businesses. This is due to the sheer amount they can actually take from them. Not only physical items but files and data as well. Keeping security tight within your business will alleviate any problems that could arise. There are many options when it comes to your business’s security, these include CCTV, security personnel, and smart locks. 

Continued COVID Concerns 

It might seem like the COVID pandemic is behind us but this just isn’t true. There are a lot of people who are still concerned about the impact of the virus, including long-COVID. This is still impacting a few different business sectors and it’s something that you should keep in mind. As well as this, some companies are still recovering from the knocks to profit that occurred during the pandemic. 

 

Make sure that whoever you choose to look after your business is verified and has reviews from previous customers and clients. You can also ask around your friends, family, or other businesses for recommendations. You just want the best for your business which means choosing the best security team for the job. Of course one of the greatest concerns is definitely cyber. That’s why you should make sure that you have the right insurance in place.   Insurance brokers  will help ensure that you find the best option on the market for your company. 


In the meantime, you can also invest in security solutions like a centralized platform for managing secrets to protect your business against online threats. Imagine a secure vault, accessible only to authorized users, where you can store all your passwords, keys, and other sensitive information. This feature not only makes it easier to manage and access your data but also strengthens your overall security framework. With features like role-based access, control, and automated rotation of secrets, you can rest assured that your data is protected and you’re following the best security practices. So avoid stress and embrace the peace of mind that comes with a centralized secret management solution and improved cybersecurity.

 

Another point to consider is essentially what’s next. Experts are already warning that COVID could just be the beginning. This could be because of constant changes to the environment and that means companies must remain flexible, ready to change for any challenge. 

Running Businesses Remotely 

Many businesses these days operate from home. This is another after-effect of COVID. Businesses were forced to operate from home because it was deemed unsafe for people to work in close proximity. Now, a lot of business employees don’t see why they should return to the office. They want a better work/life balance which is completely understandable. However, letting employees work from home presents other issues including trouble with productivity levels. As such, you will need to make sure that you do take steps to keep people firing on all cylinders. 

Injuries In The Workplace 

 

This can be devastating for your business, especially if the injured worker makes a claim in against you. It is important to be diligent in workplace safety. For instance, if the floor is wet, place a sign stating so with instructions to mind the wet floor with proper signage. This way you are avoiding any injuries from happening. Of course, some injuries are unavoidable but they are not the ones that will get you in trouble. If a worker gets injured then this will lead to them being off work. That could also lead to compensation and the need to fund a structured settlement scheme that leads to managing future payments.   

 

Bad Reviews 

Finally, bad reviews are not helpful for any business. 80% of individuals will check out reviews of a place or business before they go there. If you spot yourself getting some negative reviews then take action straight away. You don’t want one or two bad experiences to tarnish your brand. If the review was left online or on social media, be engaging and responsive by replying in a timely fashion to the consumer. Be authentic and acknowledging by commenting with ways to resolve the matter to the customer’s satisfaction. This proves that you care about your customers’ opinions and want to improve their experience with you next time.  It also helps you learn and grow as a business. 

 

Earth Day is a Moment. Sustainability is a Journey.

By Julie Starr • April 7, 2025
Every April 22nd, Earth Day reminds us of our shared responsibility to care for the planet. It’s a powerful moment for reflection, recognition, and renewed commitment to environmental stewardship. But for companies like Taiga, Earth Day is not just a day—it's a checkpoint in a journey that spans all 365 days of the year. Beyond the Day: The Power of Year-Round Storytelling While Earth Day is an excellent opportunity to spotlight your company's environmental efforts, the true impact lies in consistent, transparent communication about your sustainability strategy. Customers, investors, employees, and partners are increasingly interested in how companies plan, act, and improve over time. To build trust and inspire action, companies should: Share clear targets: What are your goals for emissions reduction, circularity, or biodiversity? Make them specific and time-bound. Report results honestly: Celebrate wins and be candid about setbacks. Progress, not perfection, is the story. Connect efforts to impact: Highlight how your initiatives benefit ecosystems, communities, or supply chains. Leveraging Earth Day as a Strategic Moment Think of Earth Day as a milestone that anchors your broader communications. Some ideas: Launch or preview new initiatives that reinforce your long-term strategy. Tell human stories: Showcase employees, community members, or suppliers contributing to sustainability. Host interactive events: Webinars, volunteer days, or innovation showcases invite people into the journey. Publish a sustainability snapshot: A visual, engaging recap of the past year's progress. Engaging Stakeholders Year-Round To keep the momentum going beyond April: Create a sustainability content calendar to share updates, behind-the-scenes looks, and educational content. Invite feedback: Use surveys or listening sessions to understand stakeholder priorities and ideas. Collaborate: Partner with NGOs, academics, or startups aligned with your mission. Recognize champions: Celebrate employees and partners who go above and beyond. Bringing It Together: A Continuous Narrative Earth Day is a valuable opportunity to raise awareness, but lasting impact comes from building a continuous narrative. At Taiga, we see sustainability not as a series of campaigns but as a shared journey with our stakeholders . When we connect the dots between moments like Earth Day and the year-round work behind the scenes, we not only deepen engagement—we accelerate change. So this Earth Day, let’s celebrate progress and recommit to transparency, collaboration, and bold action. The planet needs more than promises. It needs a plan. And it needs all of us.

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.
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