Do You Believe These Myths About Going Green Friendly?

Julie Starr • April 20, 2022



Are you thinking about making your business more green-friendly ? You might think that this is going to be an uphill battle and that’s probably because you believe a few of the myths surrounding this type of change. To put your mind at ease, let’s break down some of the common misconceptions and reveal the truth behind going green in the business world today.

You Have To Do It All Yourself

One of the biggest myths surrounding green friendly companies is that you have to make the change all by yourself without any help. This isn’t true at all. One of the ways that you can make going green easier is by relying on a variety of different services. For instance, you might want to think about using scrap metal recycling solutions. If you create a lot of scrap metal as a side impact of your production processes, then it makes sense to recycle it. This is just one example of how the right service can help you be a little more green. 

It’s Going To Cost A Fortune 

Another myth or false assumption is the mindset that it’s going to cost an absolute fortune to go green. It won’t and the best example that we can give here is solar power. Solar panels used to be expensive, but time has moved on a lot since then. We’re at a different point in terms of the technology and the price it costs to produce this type of equipment. That means that solar panels are available to every size of business. More importantly,  these solar panels will pay for themselves after a couple of years. So, for all intents and purposes, they’re basically free. 

It’ll Turn Off Some Clients And Customers

Another big concern is that going green will turn off at least a few clients and customers. It’s no secret that the world is still very much divided on where priorities should be in terms of how we use power and what we do to help the planet. The good news is polls suggest that the vast majority of people want to buy from greener businesses . They want to know that they are doing everything that they can to live greener lives. So any dip in demand is likely to be minimal and you probably won’t even notice the change. 

It’s Not Worth It In The Long Term

You’ll get numerous benefits from going green in the long term. As a starting point, by going green, you will cut your energy bills down over time. Ultimately, this could result in you having to worry less about the rising fuel costs that are going to hit businesses as much as they will people. As well as this, it is likely that you will see a boost in demand for your business once you achieve the right green standards. It’s also highly likely that businesses will be punished in the future if they aren’t run to the right standards in terms of green energy. So, it’s best to get ahead of the curve now. 

You Can’t Make A Difference Anyway 

Are you under the impression that you can’t make a difference in terms of environmental changes to the planet? Well, we’re here to tell you this isn’t the case. You can make a difference and you should. It’s easy to say that individuals can’t change the path we’re on right now but companies certainly can. That includes small startups and SMEs that don’t seem to be making a huge impact. A little difference in your business model could go a long way to helping the world heal. 

Little Changes Don’t Help 

Maybe you can only afford to make small changes to your business model right now. You might think that this is pointless. However, that’s just not the case and even simple changes like switching to more energy-efficient lights could have a considerable impact on your business as a whole and the world. So, if there’s an idea you can explore to make your business a little more green, you absolutely need to explore it. 

We hope this helps you understand some of the common myths that surround the process of making your business more green-friendly. By taking the right steps, you can guarantee that your business does see the right improvements and all the benefits that come with going green. Remember, there will always be changes you can make to your business model. These are worth exploring, regardless of how small they might seem. 

 

The Business Case for Sustainability: Communicating Your Strategy in an Evolving Landscape

By Julie Starr • February 17, 2025
A shifting political landscape can create uncertainty for businesses committed to sustainability, but one thing remains clear: the need for transparency and strategic communication has never been greater. As the federal government moves to roll back environmental and social policies, companies must proactively define their sustainability strategies, ensuring stakeholders—employees, customers, investors, and partners—understand their commitments and the business value they create. The Power of Clear Communication Sustainability is not a trend; it’s an imperative driven by economic, environmental, and social realities. Despite policy shifts, the forces of market demand, global regulation, and risk mitigation continue to push companies forward. To maintain momentum, organizations should : Clarify Their Sustainability Position: Companies must articulate their approach in ways that resonate with stakeholders. Whether reducing emissions, improving supply chain resilience, or advancing diversity, equity, and inclusion (DEI) efforts, leaders should communicate clearly how these strategies align with long-term business success. Leverage Data-Driven Insights: In an era of skepticism, relying on factual, measurable sustainability outcomes strengthens credibility. Stakeholders need more than broad commitments—they need clear, quantifiable impacts. Maintain Focus on Global Markets: While federal policies may change, international regulations and customer expectations continue to favor sustainable business models. Companies operating across borders must ensure their sustainability strategies align with evolving global standards. Staying the Course in a Changing Environment While some companies may feel pressure to scale back sustainability efforts in response to shifting political winds, leading organizations recognize that progress is a long-term game. Now is not the time to retreat but to double down on: Resilient Supply Chains: With new tariffs and policy changes affecting imports, companies should evaluate how sustainability-driven supply chain diversification can reduce risk and enhance efficiency. Operational Decarbonization: The financial and strategic benefits of decarbonization—from renewable energy investments to energy-efficient operations—remain strong, independent of policy shifts. Workforce and Customer Engagement: Employees and consumers increasingly expect businesses to uphold their values. Companies that maintain commitments to social responsibility and environmental impact will strengthen brand loyalty and attract top talent. Sustainability leadership is about more than responding to regulatory shifts—it’s about defining the future. Companies that stay the course, communicate effectively, and align their sustainability strategies with business objectives will be the ones that thrive in the years ahead.

Connecting the Dots: Air Quality, Climate Messaging, and Stakeholder Engagement

By Julie Starr • February 7, 2025
I n a world increasingly affected by environmental change, it’s critical to recognize the everyday impacts of air pollution beyond the commonly cited respiratory and cardiovascular risks. A recent study, published in Nature Communications , reveals that even short-term exposure to air pollution can impair cognitive function, affecting focus, emotional recognition, and task performance. This groundbreaking research underscores the urgent need for effective climate communication and stakeholder engagement to address air quality issues. At Taiga Company, we specialize in climate-focused stakeholder engagement, helping organizations bridge the gap between scientific findings and actionable change. Our services provide a crucial platform for educating stakeholders—including businesses, policymakers, and communities—on the dangers of air pollution and the strategic steps needed to mitigate its effects.  The Link Between Air Quality and Cognitive Function The study found that exposure to high concentrations of particulate matter, even for just an hour, reduced participants' ability to maintain focus, process emotions accurately, and avoid distractions. Such cognitive impairments can have profound implications in workplace productivity, education, and public safety. For instance, employees working in environments with poor air quality may experience diminished concentration, leading to decreased efficiency and increased errors. Similarly, students exposed to air pollution may struggle with academic performance due to impaired attention and emotional regulation. These insights reinforce the idea that air pollution is not just an environmental concern but a societal and economic one, requiring a holistic approach to policy, corporate responsibility, and community engagement. The Role of Climate Messaging in Air Quality Awareness Despite overwhelming scientific evidence, public awareness of air pollution’s cognitive and behavioral impacts remains limited. This is where strategic climate messaging becomes essential. Effective communication can: Translate complex scientific research into accessible, actionable insights for diverse audiences. Drive policy advocacy by equipping decision-makers with data-backed arguments for stricter air quality regulations. Encourage behavioral change among businesses and individuals by highlighting solutions, such as cleaner transportation, sustainable energy sources, and indoor air quality improvements. However, simply disseminating information is not enough. Stakeholder engagement ensures that communities, businesses, and policymakers are not just informed but also motivated and equipped to take action. Moving Forward: A Collective Responsibility The study’s findings make one thing clear: air pollution is not just an environmental issue—it’s a cognitive and social issue with wide-reaching consequences. As we navigate an increasingly complex climate landscape, it’s crucial to integrate air quality concerns into broader discussions on sustainability, health, and productivity. At Taiga Company, we believe that effective stakeholder engagement is the key to transforming awareness into action. By educating businesses, policymakers, and communities, we can drive the changes necessary to create a healthier, more sustainable future for all. To learn more about how Taiga Company can help your organization develop impactful climate communication and stakeholder engagement strategies, contact us today.
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