Do You Believe These Myths About Going Green Friendly?

Julie Starr • April 20, 2022



Are you thinking about making your business more green-friendly ? You might think that this is going to be an uphill battle and that’s probably because you believe a few of the myths surrounding this type of change. To put your mind at ease, let’s break down some of the common misconceptions and reveal the truth behind going green in the business world today.

You Have To Do It All Yourself

One of the biggest myths surrounding green friendly companies is that you have to make the change all by yourself without any help. This isn’t true at all. One of the ways that you can make going green easier is by relying on a variety of different services. For instance, you might want to think about using scrap metal recycling solutions. If you create a lot of scrap metal as a side impact of your production processes, then it makes sense to recycle it. This is just one example of how the right service can help you be a little more green. 

It’s Going To Cost A Fortune 

Another myth or false assumption is the mindset that it’s going to cost an absolute fortune to go green. It won’t and the best example that we can give here is solar power. Solar panels used to be expensive, but time has moved on a lot since then. We’re at a different point in terms of the technology and the price it costs to produce this type of equipment. That means that solar panels are available to every size of business. More importantly,  these solar panels will pay for themselves after a couple of years. So, for all intents and purposes, they’re basically free. 

It’ll Turn Off Some Clients And Customers

Another big concern is that going green will turn off at least a few clients and customers. It’s no secret that the world is still very much divided on where priorities should be in terms of how we use power and what we do to help the planet. The good news is polls suggest that the vast majority of people want to buy from greener businesses . They want to know that they are doing everything that they can to live greener lives. So any dip in demand is likely to be minimal and you probably won’t even notice the change. 

It’s Not Worth It In The Long Term

You’ll get numerous benefits from going green in the long term. As a starting point, by going green, you will cut your energy bills down over time. Ultimately, this could result in you having to worry less about the rising fuel costs that are going to hit businesses as much as they will people. As well as this, it is likely that you will see a boost in demand for your business once you achieve the right green standards. It’s also highly likely that businesses will be punished in the future if they aren’t run to the right standards in terms of green energy. So, it’s best to get ahead of the curve now. 

You Can’t Make A Difference Anyway 

Are you under the impression that you can’t make a difference in terms of environmental changes to the planet? Well, we’re here to tell you this isn’t the case. You can make a difference and you should. It’s easy to say that individuals can’t change the path we’re on right now but companies certainly can. That includes small startups and SMEs that don’t seem to be making a huge impact. A little difference in your business model could go a long way to helping the world heal. 

Little Changes Don’t Help 

Maybe you can only afford to make small changes to your business model right now. You might think that this is pointless. However, that’s just not the case and even simple changes like switching to more energy-efficient lights could have a considerable impact on your business as a whole and the world. So, if there’s an idea you can explore to make your business a little more green, you absolutely need to explore it. 

We hope this helps you understand some of the common myths that surround the process of making your business more green-friendly. By taking the right steps, you can guarantee that your business does see the right improvements and all the benefits that come with going green. Remember, there will always be changes you can make to your business model. These are worth exploring, regardless of how small they might seem. 

 

Greener Clicks: How to Reduce Your Environmental Impact with Sustainable Digital Marketing

By Julie Starr • March 31, 2025
In the race to decarbonize our world, one area often overlooked is digital marketing. While it might seem inherently clean compared to print or physical campaigns, our online activities have a real and measurable environmental footprint. From servers powering your website to emails filling up inboxes, every click, stream, and scroll contributes to carbon emissions. At Taiga Company, we believe digital strategies can be powerful and low-impact. Here’s how to get started. Optimize for a Low-Carbon Web Why it matters: Websites and digital ads are hosted on servers that consume electricity, often powered by fossil fuels. Every time a user loads your site or ad, it uses energy. How to reduce your impact: Host green: Choose web hosts that use renewable energy or offset emissions. Clean up your code: Streamlined, efficient code reduces load times and energy use. Compress and reduce images: Smaller files mean faster pages and fewer emissions. Limit heavy media: Videos and animations are carbon-intensive; use them mindfully. A faster, leaner website isn’t just better for the planet—it also boosts SEO and user experience. Email Marketing with Intention Why it matters: Every email sent, received, and stored requires energy. Multiply that by millions of sends, and the impact adds up. How to reduce your impact: Clean your lists: Remove inactive subscribers to avoid waste. Segment wisely: Only send emails to those who will truly benefit. Use plain-text when possible: It’s lower in data and often more accessible. Reduce frequency: Send fewer, higher-quality emails with genuine value. Intentional emailing reduces not only emissions but also improves deliverability and engagement. Sustainable SEO and Content Strategy Why it matters: Search engines crawl, index, and serve up billions of web pages daily. Thoughtless content and bloated sites add to the load. How to reduce your impact: Create evergreen content: Focus on high-quality pages that stay relevant longer. Streamline your site structure: Fewer clicks to find content = less energy use. Use minimal plugins and scripts: Especially ones that load on every page. Green your CMS: Some content management systems are more resource-efficient than others. Sustainable SEO isn’t just eco-friendly—it’s good strategy. Fewer, better pieces often perform better than content mills. Rethink Marketing Automation Why it matters: Automated emails, ads, and data syncing can create a lot of digital clutter. That clutter eats up storage and energy. How to reduce your impact: Audit regularly: Retire old workflows and outdated automations. Optimize syncing: Reduce how often and how much data is transferred. Segment with purpose: Better targeting means fewer wasted sends. Use expiration dates: Don’t let outdated content or assets live forever. Efficient automation can reduce emissions and improve performance. Digital marketing isn’t going away—and it shouldn’t. It offers powerful tools for connection, education, and growth. But like all tools, it can be used more sustainably. At Taiga Company, we’re committed to helping organizations lower their environmental impact without sacrificing reach or results. Sustainable digital marketing is not only possible; it’s essential. Ready to make your marketing aligned with your company's corporate sustainability plan? Let’s start the conversation.

World Water Day 2025: How Beverage Brands Are Leading on Water—and Why Communicating It Matters

By Julie Starr • March 24, 2025
At Taiga Company, we work alongside brands who are not only doing the hard work of sustainability—but are learning how to talk about it in ways that connect with their stakeholders. This World Water Day , we’re reflecting on how leading beverage companies are advancing bold water stewardship goals and communicating those efforts clearly, thoughtfully, and strategically across digital platforms. Water is foundational to the beverage industry. From ingredient sourcing to packaging to community health, it’s a resource that demands attention—not just in terms of conservation, but in terms of how that commitment is shared with consumers, investors, regulators, and partners. Below, we’re highlighting three beverage companies whose recent water stewardship actions—and storytelling—stood out. PepsiCo: From Field to Community, Global Water Replenishment in Action PepsiCo launched 16 new water replenishment projects across nine countries in 2024 alone, restoring more than 1.7 billion liters of water to local ecosystems. These projects are practical and people-centered—ranging from irrigation efficiency in Texas to sustainable farming practices in the Dominican Republic. What stood out: clear project data, human-focused storytelling, and alignment with global frameworks. PepsiCo’s water webpage provides easy access to targets, progress updates, and case studies, helping stakeholders understand both the “why” and the “how.” Suntory Global Spirits: Water at the Heart of the Brand Suntory’s brands—from Maker’s Mark in Kentucky to Yamazaki in Japan—share a common origin: water. The company’s commitment to being net water positive by 2050 isn’t just a corporate goal—it’s integrated into brand storytelling, on-site conservation efforts, and supplier engagement. Their message is rooted in authenticity: water isn’t just an operational input, it’s an essential ingredient in their identity. Learn more on Suntory’s efforts via their LinkedIn post . Asahi Group Holdings: Building Local Water Resilience Together In the Netherlands, Asahi’s Koninklijke Grolsch partnered with stakeholders in the Twente region to develop a local water platform focused on reducing consumption and innovating wastewater reuse. This goes beyond operational efficiency—it’s about building water resilience within a shared ecosystem. Their community-first framing and long-term investment approach were key themes in this post . Why This Matters At Taiga Company, we believe that sustainability actions only go as far as their ability to be understood, felt, and trusted. Communicating water stewardship isn’t just about reporting metrics or sharing photos of wetlands (although both can help). It’s about giving stakeholders the context they need to see a company’s values in motion—clear commitments, thoughtful execution, and measurable impact.  If your team is evolving its water strategy—or simply looking for better ways to communicate what you're already doing—we’d love to be part of that conversation.
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