Becoming the Green Giant: Leading the Charge in Sustainable Commercial Contracting

Julie Starr • September 28, 2023

The commercial contracting industry is experiencing a seismic shift towards sustainability. No longer is sustainability simply about labeling our operations "green," it must be integrated into every facet of operations to truly meet sustainability.


Prioritize Understanding: Understanding the Basics 

First and foremost, let's make one thing clear: transitioning to more sustainable practices is no fad that you can easily abandon when times get tough; rather it represents a lifelong promise to Mother Earth herself. Before embarking on your eco-friendly ventures, it's essential that you understand what sustainable commercial contracting entails. Sustainability in this industry refers to reducing environmental impact while still producing top-quality results. Sustainability for commercial contractors means employing green materials and energy-saving construction methods; minimizing waste; promoting recycling; and encouraging reuse and recycling. There's no silver bullet - simply steady efforts that add up over time to make a difference. So if you want to switch gears, read on for some insight on becoming an advocate of eco-friendly practices in commercial contracting!


Choosing the Right Materials: It's Not All About the Money

Making environmentally responsible choices doesn't need to mean making financial sacrifices. Sure, cheaper or non-sustainable materials might save a few pennies now - but in the long run these may cost more in terms of both environmental impact and financial cost. Sustainable materials, however, are the unsung heroes of construction - durable yet efficient products with less of an environmental footprint than their more wasteful counterparts. Consider materials like bamboo, recycled steel and reclaimed wood when selecting materials for your building projects. Though their initial price tags might make you hesitate, when taken into account for their longevity and reduced environmental impact they are more than worth every penny - future generations (and your PR team) will thank you. When choosing materials keep this in mind - think long term as money shouldn't always be your driving factor!


The Software Side of Sustainability

Now let's talk tech! No, we aren't suggesting you build skyscrapers with Minecraft; rather we are exploring the role software plays in sustainable commercial contracting - remember it's not all bricks and mortar here! Now more than ever before, software tools exist that help us manage projects more sustainably. From energy modeling software that predicts building energy use, to project management tools that minimize waste during construction. Be mindful not to overlook the software tools that assist in attaining certifications like LEED; for instance, BuildOps workforce scheduling software helps streamline communication on construction sites while decreasing time and energy waste. Although entering the digital sphere might seem intimidating at first, remember every 'byte' counts towards sustainability! So embrace technology's role in your quest for green leadership!


Maintaining Green Certifications: An Icing on the Cake

These eco-badge of honors serve as concrete (or should we say bamboo?) proof of your sustainability efforts and not simply lip service. From LEED certifications, Green Globe, Energy Star certifications and beyond - these labels demonstrate to everyone around you your commitment to sustainability. Becoming certified may seem daunting at first, but the long-term rewards make the effort worth while! Not only will you be helping the environment but also building up your reputation in the industry - plus who wouldn't want to lead by example on sustainable practices! So put on your boots and prepare to climb the ladder of green certification - it will prove both gratifying and fulfilling in equal measures!


Waste Not, Want Not: Efficient Waste Management

Once you have all of your credentials under your green belt, what's next? Waste management. Now we know what you're thinking - waste management sounds like something Oscar the Grouch does... but hear us out: there are more effective approaches than Oscar's Grouch would ever dream of employing to help manage waste! Waste reduction is also an integral component of becoming an industry leader in sustainable practices. Waste can quickly build up from materials to energy consumption. But as they say: waste not, want not! Optimizing waste management strategies can help minimize environmental footprint of projects by recycling materials efficiently or selecting sustainable materials when planning projects efficiently to avoid unnecessary waste production. So get those work gloves on and let's tackle waste management as part of our sustainable journey together.


Conclusion: The Road to Green Leadership

Becoming a leader in sustainable commercial contracting may not come easily, but with the proper strategies in place you can become the green hero that leads the charge towards sustainability in this industry. Remember that sustainability is a journey, not an endpoint; keep pushing, innovating and most of all keeping faith - the world needs more green giants like you!



By Julie Starr April 18, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.
By Julie Starr April 15, 2025
Any business that focuses on sustainability needs to take a holistic approach to their operations. They’ll need to make sure everything is as sustainable as possible. This often feels complicated for various areas. One of the more notable is picking the right marketing strategies for sustainability companies. This can be difficult, as some options mightn’t be eco-friendly. That’s especially true with many more traditional options, but that doesn’t mean there aren’t a few your business can go for. There shouldn’t be a reason why they wouldn’t be sustainable marketing strategies. Run Eco-Friendly Digital Events Event marketing can often be a great area to invest in, but it’s not always the most sustainable option. Thankfully, that doesn’t mean there aren’t a few ways to make it more sustainable. You could run digital events , which are often much more eco-friendly than their traditional counterparts. There’ll be no need for people to travel and generate carbon emissions, for example. There’ll also be a whole lot less waste during the event itself. Aside from being more environmentally friendly, this offers more than a few other benefits. There’s no reason why these events shouldn’t help your business. Invest in SEO Search engine optimization (SEO) can often be one of the better marketing strategies for sustainability companies. It doesn’t have a negative environmental impact, and it could offer you some amazing results. It’ll help you generate some great brand awareness, visibility, and even sales. This gets more and more in time. t can often be one of the more complicated areas to master, though. That doesn’t mean you can’t make it more straightforward. You can always look into professionals to help you with this, like here: https://tonimarino.co.uk . With a bit of time, you’ll see quality results from your SEO. Get Involved in Eco-Friendly Initiatives Countless eco-friendly initiatives are run every year, and these can often be great to get involved in. They can help you improve your brand awareness while getting in front of like-minded individuals. Many of these could be in a position to be interested in your products or services. Even sponsoring some of these initiatives can be worth it. It’s just a matter of looking into which initiatives you can actually take part in. Spend a bit of time figuring out which ones can be a great option for you. It’ll even help improve how people view your brand going forward. Figuring out the best marketing strategies for sustainability companies can often be a little complicated. Some options can be ruled out relatively quickly, as they mightn’t be too environmentally friendly. That doesn’t mean there aren’t a few options you can go for. A few of them could stand out. These shouldn’t have a negative environmental impact, so there’s no reason why you shouldn’t consider them. They’ll also offer you some amazing results going forward. With the impact they can have, it’s more than worth putting the time and effort into them. You’ll see some quality results because of it.