3 Great Ways To Make Your Business More Sustainable

Julie Starr • October 9, 2023

Quite a few entrepreneurs overlook sustainability when they’re running their companies. That’s despite the fact that more and more customers are focusing on it. You’ll have to make your business more sustainable if you want to appeal to them. That’s where many people could struggle.


It should be far less complicated than you’d think, and you shouldn’t need to overhaul your company. If you want to future-proof your business, stop harming the environment, and bring in new customers, it’s worth diving into a few strategies you can use.


Make Your Business More Sustainable: 3 Great Picks


1. Use Sustainable Packaging

If you run a product-focused business, then you’ll have packaging for your products. You shouldn’t settle for plastic and similar materials, however. Instead, it’s better worth going for a much more sustainable option. The likes of recycled wood and similar options can be better recommended, as they shouldn’t harm the environment.

It’s also worth making sure you use as little packaging as possible. The less material you use, the less of an impact you’ll have on the environment. Try to design your packaging in a way that you don’t need to use much packaging when you’re sending your products out for delivery.


2. Partner With The Right Suppliers

You mightn’t have realized it, but the suppliers you work with make a significant difference in how sustainable your business is. It’s worth making sure they’re also focused on being as sustainable as possible. Whether you’re using outsourced marketing specialists or a logistics company, put some effort into this.

While that could mean spending a little more when you’re working with them, it could be a much better option so you can be more sustainable. You can even use this in your marketing materials, so you could get more business because of it. It’ll end up being worth the investment you put into it.


3. Buy Second-Hand Office Furniture

You’ll naturally have a decent amount of furniture in your office. Desks and chairs are the most obvious part of this. It’s worth taking a good look at these when you want to make your business more sustainable. Second-hand options could be better worth it than you’d think.


Not only will they be more sustainable - since no more trees need to be cut down - but they could offer other benefits. They’ll be more affordable than new options, and they might even look just as good. At worse, they could simply need to be sanded and repainted, and you’re good to go.


Make Your Business More Sustainable: Wrapping Up


You’ll have to make your business more sustainable if you want to appeal to particular demographics. Thankfully, you wouldn’t need to completely overhaul your company if you want to get that done. It’s simply a matter of implementing a few changes, and you should be good to go.


Some of the changes could be relatively small, but they’ll have more of an impact than you could’ve thought. Starting off with them is recommended, and it’s worth concentrating on the larger ones after that.

Why Telling Your Sustainability Story Matters — And How Taiga Company Can Help

By Julie Starr • December 17, 2024
In today’s world, sustainability is no longer a buzzword—it’s a business imperative. Consumers, investors, and stakeholders are demanding more transparency and accountability from brands. They don’t just want to know what you sell; they want to know who you are, what you stand for, and how your work contributes to a better world. That’s where your sustainability story comes in. Sharing your achievements in environmental, social, and governance (ESG) initiatives isn’t just about meeting expectations—it’s about building trust, fostering loyalty, and inspiring action. At Taiga Company, we specialize in helping organizations authentically communicate their sustainability achievements in ways that drive measurable impact and align with their goals. Why Sharing Your Sustainability Achievements Is Good for Business Build Trust with Stakeholders Sustainability storytelling builds credibility and trust. Whether you’re addressing investors, employees, or customers, sharing your sustainability milestones demonstrates your commitment to accountability and long-term value creation. For example: Highlight your efforts in achieving science-based targets, reducing carbon emissions, or adopting circular economy practices. These stories resonate with audiences looking for businesses that align with their values. Differentiate Your Brand In a competitive marketplace, sustainability can set you apart. Brands that communicate their achievements in regenerative agriculture, water stewardship, or biodiversity conservation position themselves as industry leaders and innovators. Think of it this way: A well-told sustainability story is not just a report—it’s a statement of leadership, authenticity, and purpose. Drive Stakeholder Engagement Sustainability stories invite dialogue. By showcasing meaningful milestones, like successful recycling initiatives or community reforestation projects, you foster stronger relationships with stakeholders who want to be part of your mission. Engagement isn’t just about storytelling; it’s about inspiring action. Whether through social media campaigns, press releases, or executive thought leadership, your achievements can encourage others to collaborate and support your goals. Attract Purpose-Driven Talent and Customers Today’s workforce and consumers seek brands with purpose. Communicating your impact helps attract talent and customers who align with your mission. A transparent, well-executed sustainability strategy speaks volumes about your leadership and values. At Taiga Company, we specialize in results-driven communications that empower purpose-led brands to share their sustainability achievements with confidence and clarity. Our services ensure your story resonates with the audiences that matter most. Your sustainability achievements deserve to be seen, heard, and celebrated. Whether it’s reducing carbon emissions, innovating in sustainable packaging, or leading water stewardship initiatives, telling your story is an opportunity to inspire trust, drive action, and shape a better future.

Why Going Green Is No Longer Optional for Industry Leaders

By Julie Starr • December 16, 2024
Alright, so here’s the deal, sustainability isn’t just a buzzword anymore. Sure, at this most most industries, yes, even the most unsustainable industries have this general idea, right? Well, you’re always going to find some businesses in some niches (and yes, industries too) who think that it doesn’t apply to them. But no, it applies to all niches and all industries, and yes, it’s a business requirement. Now, across every industry, the companies that are embracing green practices are the ones that are thriving. Why? Well, because customers, investors, and employees are all paying attention. If a business isn’t making an effort to be sustainable, it’s not just falling behind, it’s losing out. Overall, sustainability isn’t just about saving the planet; it’s about saving your business. Yes, this needs to be hammered in, so industry leaders, here’s why you’re just not excused. Green Practices Mean Growth Yep, it’s that plain and simple, So, sustainability isn’t just about doing the right thing, it’s about doing the smart thing. Businesses that prioritize green practices are cutting costs, staying competitive, and building trust with their audiences. So, reducing waste, switching to renewable energy, and sourcing materials ethically aren’t just good for the planet, they’re great for the bottom line. Simple enough, right? Well, take packaging, for example. Cutting down on unnecessary plastics doesn’t just make customers happy; it slashes production and disposal costs. So, switching to energy-efficient operations isn’t just environmentally friendly, rather, it saves a fortune on utilities. There don’t need to be roadblocks seen, rather they should be opportunities! There’s Plenty to Gain Okay, so sustainability isn’t just for industries with obvious environmental impact, it’s critical in healthcare too. Again, no excuses here. Hospitals and clinics use massive amounts of energy, and the waste from single-use supplies piles up fast. The same can be said for labs, and pharmacies too. Actually, go ahead and take specialty drugs as an example. Now, most people know that these life-changing treatments are for serious conditions, but they often come with sky-high costs. But why? Well, the production and distribution processes can be incredibly resource-heavy. But even sustainable practices can help lower prices, such as energy-efficient manufacturing or even cutting down on excess packaging. It might be hard to see, but little changes can make massive impacts on costs (and what’s being spent on both ends). Tech Easily Shows How Sustainability Drives Innovation The tech industry has been leading the charge when it comes to sustainability, and the results speak for themselves. Actually, companies like Google and Apple are proving that being green isn’t just possible, but this can actually be pretty profitable! If tech companies can do this, then yeah, all industries are capable. So above, medicine was mentioned, but data centers are also a great example ( since they use a lot of energy). Well, nowadays, most companies are now powering these centers with renewable energy, cutting costs and emissions at the same time. No Industry Gets a Free Pass It doesn’t matter if it’s healthcare, tech, retail, or manufacturing, basically, every industry has something to gain by going green. There are small examples like retailers ditching plastic bags for reusable ones. Then there are bigger examples like factories rethinking supply chains to cut emissions and save costs. But the reality is that businesses sticking to wasteful, outdated practices are falling behind. Besides, governments are rolling out stricter regulations.
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